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7 ways leaders can foster innovation
Whether experimenting out of public view or transparently in view of all stakeholders, it is clear that leaders have to be bold thinkers and from the top-down or across the board, they play a primary role in fostering innovative organizations. Innovation is the high-performance mantra of most business gurus. We praise the merits of innovation to our clients. We worship its virtues. We grant sainthood to the icons of innovation, waiting with baited breath for every new potential product or service to transform our lives. The religious fervor around innovation is for good reason. In today's world, innovation is the new leadership. But as much as we laud the value-creating potential of innovation, we rarely ask ourselves, "Where does innovation come from? Where does it begin? What does it look like? How does it become embodied in the people and the culture of organizations?"
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Calendar of Events
Date Event
September 18 Best Practices for Effective Facilitation – Part 2
Hamilton, N.J.
December 11-12 MASAE 4th Annual Conference & Exhibition
Revel Hotel, Atlantic City, N.J.

News You Can Use

Board members: Silence is not governance
By Bob Harris
A meeting of the board of directors should include robust discussions and lively debates. Communication and curiosity is at the heart of good governance. Directors have a fiduciary duty to fulfill their roles. Officers or directors, whether inexperienced or seasoned, have accepted the duty to advance and protect the interests of the members, mission and organization. Being silent or absent at board meetings is not acceptable.
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Good leaders get emotional
Harvard Business Review Blog Network
Much of what comes out of people's mouths in business these days is sugar-coated, couched, and polished. The messages are manufactured, trying to strike just the right tone. Genuine emotion stands in stark contrast. It's a real person sharing a real feeling. When we hear it, we're riveted — for one because it's rare, but also because it's real. Sometimes it's uncomfortable and a little messy. But that's what makes it powerful. No one is trying to hide anything. We hide emotions in an attempt to stay in control, look strong, and keep things at arm's length. But in reality, doing so diminishes our control and weakens our capacity to lead — because it hamstrings us. We end up not saying what we mean or meaning what we say. We beat around the bush. And that never connects, compels, or communicates powerfully.
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Sharing with nonmembers: A glass-half-full perspective
Associations Now
Here's another deep question for association membership professionals: Would you rather have 100 happy members enjoying your association's member benefits, or 100 happy members plus 20 other people trying steal those benefits? Fending off 20 thieves might sound like trouble, but there's a silver lining: If people want your product enough to try to steal it, then it must be valuable.
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MASAE Thanks Our Supplier Partners

Leveraging non-member email addresses for membership recruitment
Membership Marketing Blog
Many membership organizations have accumulated email addresses in their database of prospective members through site registrations, event attendance, or product purchases. Here are some strategies that you may want to consider in order to maximize these records to strengthen your overall membership marketing efforts.
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Segmentation recommendations for membership associations
XYZ University
Blogger Meagan Rockett writes, "I belong to a few membership-based organizations and nothing frustrates me more than getting too many emails from them. Often, they are about information, products or services that I am not interested in, or their timing between departments is way off, and I end up getting multiple emails in one day. I am sure that I am not the only one who finds this difficult to take — and at times, I find myself shutting off and not even opening their emails. What's sad is that I am likely missing information that I should know, and want to know, all because it has become too much."
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Women and associations
The association world, much like nearly every other industry in America, is seeing a rise in female leaders. And why not? Education and opportunities are becoming more evenly matched, more so than just 30 years ago. Here's a brief look into women and the association world regarding leadership, membership and the future.
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CEOs need — and want — more coaching
Human Resource Executive Online
According to a recent survey about CEOs and coaching, life truly is "lonely at the top." The new study, conducted by the Center for Leadership Development and Research at Stanford Graduate School of Business, Stanford University's Rock Center for Corporate Governance, and The Miles Group, found that nearly two-thirds of CEOs do not receive coaching or leadership advice from outside consultants or coaches. Almost half of senior executives are not receiving any either, the survey found. "What's interesting is that nearly one hundred percent of CEOs in the survey responded that they actually enjoy the process of receiving coaching and leadership advice, so there is real opportunity for companies to fill in that gap," says David Larcker, an accounting professor at the Stanford Graduate School of business who led the research team.
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MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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