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Weeding out members from pretenders
Association Adviser
Slowly but surely, the job market, housing market and manufacturing sectors are recovering, but are associations? According to many thought leaders we asked, the answer is yes and no. Yes, things are looking better than they were a few years ago; but no, the absolute number of members is not what it used to be. Yes, the engagement level of members has improved; but no, they’re not always happy with their associations, and they’re certainly more demanding than they used to be.
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Calendar of Events
Date Event
Sept. 30 Half-Day Certification CAE and CMP Overviews
Association Management 101 & Introduction to the CAE
Certified Meeting Professional (CMP) Introduction and Overview
NESPA 6B S. Gold Ave., Hamitlon, NJ
Info / Register
Oct. 30 Breakfast Club - at The Institutes, Malvern, PA
Dec. 3-4 MASAE 5th Annual Conference & Exhibition
Golden Nugget, Atlantic City


News You Can Use


Experiential learning: Another meetings must
Associations Now
Your attendees don’t just want to sit back and watch speakers present. They want to be part of the action and have an immersive experience. Making that happen will mean deeper engagement and more satisfied conference attendees.
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Association leadership: Industry experts vs. association pros
MemberClicks
There are many pathways to association leadership. When looking for a leader for a professional organization, you may be considering or seeking to consider both types. Here are the benefits and drawbacks to either.
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Why technology alone will not move the needle for conferences
Midcourse Corrections
Occasionally, a new event technology — like the conference app – will truly move the needle. Usually though, technology is not enough. Technology is not your conference savior. It isn’t going to make your conference successful. Or even increase your attendance. Or increase your revenue. Or improve your participant satisfaction.
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MASAE Thanks Our Supplier Partners


Why is your content strategy failing?
SocialFish
It is important to understand that it's not enough to just have a content marketing strategy in place. It should have the ability to make a difference in your organization, and should also help in attracting new members. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. From content generation to content publishing – each step is crucial and has to be handled cleverly to create the best possible content marketing strategy for your organization. Don’t make these blunders.
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Start preparing the future leaders of your organization now
Entrepreneur
Evolutionary demographic trends leading to a massive redistribution of the working-age population are making finding and securing the workforce of tomorrow one of the biggest challenges for today’s CEOs. According to a 2014 PwC report, 93 percent of CEOs acknowledge the need to change their talent strategies to cater to different population growth rates across the world, as well as the rapid urbanization we are experiencing today. For today’s leaders to find, secure and align the leaders of tomorrow with their long-term organizational goals, they must change and adjust their strategies. They also must play an active role in helping these future leaders grow in their current roles.
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Looking for similar articles? Search here, keyword LEADERSHIP.


Preparing the next generation of women for board leadership
Talent Management
Businesses are operating in a volatile global marketplace amid increasing regulation, disruptive technologies, and economic and political uncertainty. In the face of such challenges, boards are under immense pressure to ensure the appropriate governance and management of the organization — and top companies realize that having diverse board members is a critical component. As a result of increased dialogue and media attention, board diversity is also top of mind more now than ever before. This is creating opportunities for women contemplating board membership.
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Coalition Building 101: How to look intelligently at a merger or partnership
By William D. Pawlucy
In a two-year period, the Foundation Center logged in a total of 679 coalitions/collaborations, with 499 of these in the area of developing, offering and delivering projects, programs and services between two or more organizations. That is nearly 500 of these types of collaborations in only two years. Building the right coalition model is understanding the outcomes being sought as well as what your organization can do with another organization that it can't do by itself. It must be mutually beneficial and fill a gap for one or more organizations.
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Organizational silos: Is a new vision or strategy enough to demolish them?
The Demand Perspective
In the midst of a market that values constant and flexible solutions more than stand-alone products, some associations have responded with more customer-focused, solutions-oriented rhetoric and initiatives. Others have earnestly explored ways to increase member value and deliver solutions to member needs. Yet, we have all under-estimated the near impossibility for delivering customer solutions within a product and silo-oriented organization. There seems to be a step missing between strategy and execution.
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MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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