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Kill your business model before it kills you
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Why do leaders wait too long to modify or abandon their business models? The Postal Service, even with the constraints of its government mandate, has known for years that its traditional model was coming apart; Kodak realized that film was being replaced by digital media long before it changed its investment strategy; AOL knew that dial-up subscriptions were fading years before it took action. On the other hand, some firms seem to tackle business model changes head on even before anyone else realizes there's an issue. More

2012 MASAE Calendar of Events

Date Event More Information
Nov. 28-29 MASAE Annual Conference & Exhibition: Trump Taj Mahal, Atlantic City, N.J. Information

News You Can Use

The end of leadership — at least as we know it...
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
American is currently facing a crisis of leadership in business and in government. Yet at the same time — participation in leadership seminars and programs has never been higher. The leadership industry is now a $50 billion industry with many of its roots in America. If America is so good at developing leaders however, than why is America a mess? More

Does your culture allow for change?
Social Fish    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The biggest and most common mistake is to assume that when you find the right answers — business model, strategic plan, new products or latest software — the rest will somehow automatically fall into place. Not so. The toughest struggle by far is in execution — whether the way that an organization thinks, learns, behaves and measures success embody the vision. More

Change as a full-time job
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Nathan Victoria has a method for getting ahead in association management. Call it strategic squeaking. Victoria, 29, is director of member engagement and student initiatives at NASPA—Student Affairs Administrators in Higher Education. Before that he was the assistant director of social media. And before that he was assistant director of student programs. In fact, his job title has changed four times in the five years he's been at the association. All that job-changing says something about the ever-shifting face of association work. His story is an object lesson on the need for association leaders to think ahead and not just to blend responsibilities but to take firm control of them. More


Ditch the boardroom. Loosen your tie. And take your meetings to new heights with 2,400 square miles of picturesque paradise. You may just forget you’re on the clock.

Thinking like a marketer can bolster volunteer engagement
Volunteer Match    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many nonprofits are struggling to create awareness among potential volunteers. Many of these organizations, however, are not taking advantage of the numerous opportunities that have emerged in the digital age. Volunteers are the lifeblood of your organization. Their dedication is everything. Adopting a marketing mentality is a most powerful way to make sure those efforts stay sharp and effective. It can be an in-depth process that calls for its fair share of time and resources, but the rewards are more than worth it in the end. More

Two new membership models that are thriving and one model that is struggling
Membership Marketing Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As they look to the future, many membership groups are looking for ways to either increase revenue of cut costs. To achieve this, they are introducing new membership models. However, not every new membership model works. Which are succeeding and which are struggling? More

MASAE Thanks Our Supplier Partners

Membership memo: Yearly or year-round?
Associations Now    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For many associations, the billing cycle is as old as the organization itself, and changing it is like learning a new language. Across the industry, the calendar-year billing style is the more prevalent method, according to ASAE benchmarking research, but that preference is stronger among trade associations than individual membership organizations. More

As the world changes, so should our annual meetings
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If our world had changed in profound ways, what effect, if any, should those changes have on the mission and direction of the typical annual meeting? How long can an organization's annual meeting continue to replicate what it has done for the past 20 to 50 years? Is the old conference model sustainable in the 21st Century when so much of our world and our attendees' have changed? Today, the drumbeat of our world is change. We are witnessing a hyper-speed rate of change. And it will only continue to increase. More

A 10-dial dashboard for multichannel fundraising campaigns
Avectra    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Modern technology involves multiple dials, but it also can be extremely effective. According to the e-Nonprofit 2012 Benchmark report, during 2010-2011, online donations increased by 19 percent. Although one-time gifts represent the largest source of online revenue, monthly giving programs are growing faster, with a 5 percent increase over the previous year. When put together properly, multi-channel outreach can leverage any marketing budget and help build a more sustainable donor relationship. More


MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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