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MASAE 4th Annual Conference & Exhibition, December 11-12, 2013 at Revel, Atlantic City
MASAE
Connected and Engaged is this year's theme. This is the place for you to recharge, rewind, reflect, and reconnect with your peers, industry suppliers, and great presenters. Make your connection to the Mid-Atlantic region's rich source of knowledge content and networking by attending MASAE's premier event for association professionals...earn valuable CAE and CMP continuing education credits...enhance your career...grow your network.

Click here for registration brochure with all the details, or go online to www.midatlantic-sae.org to register.

For reservations, click here for all the details on the Revel Casino and Hotel in Atlantic City
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Our thanks to Valley Forge Casino Resort and Carlin Management for their support of the MASAE 2013 Golf Outing


News You Can Use


Being explicit about boardroom culture
By John T. Dinner
In a previous article, I identified the value boards can derive from asking some deeper questions about their value, contribution and what they aspire to become as an oversight group. Those questions are a good starting point for improving the quality of governance and board performance. Not surprisingly, there are other questions a board could and should consider. Having had the opportunity to work with hundreds of boards, a common trait is the lack of attention given to the tenor and tone of how the board functions. Rarely, if ever, do boards ask the question: What is our boardroom culture?
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Converge marketing and technology to transform membership
Avectra
An executive from technology research firm Gartner recently said, "Every company is a technology company; every budget is an IT budget; every business leader is becoming a digital leader." Another Gartner prediction: By 2017, the CMO will spend more on technology than the CIO. Gartner quotes like these are passed from conference to conference, blog to blog. They're grand statements, but important to heed because they show us the near future. Associations aren’t market leaders. Although usually slow to react to changing market conditions, they can't ignore what’s happening around them now. Watch how businesses are transforming and you can see where you might need to go. One thing is obvious, technology can help associations remain relevant (a low bar to be sure) and meet the needs of members, maybe even delight them.
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10 tips to improve exhibitor retention for your association's trade show
By Jessica A. Bartram
Is your association losing trade show exhibitors due to a lack of ROI? Maybe you are hearing complaints from trade show exhibitors about too little traffic, not enough qualified leads, too much commotion, and the list goes on. Depending on your event, your trade show could be a significant source of revenue. Ignoring these complaints won't make them go away — and the truth is, they're right.
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Looking for similar articles? Search here, keyword TRADESHOW.


The culture is only as good as the leader
CEO.com
A company's culture is palpable from the moment you step through the front door. Whether it's a polished establishment, a disruptive startup or an ailing Initech, you get an immediate sense of its energy and style. There's a misconception that employees create a company’s culture. But peel back the layers and you'll discover that a company's culture grows, in many ways, from the top down. Leadership is the real root of any organization — the vital source from which all energy, vision, values and style manifest themselves. It's a direct reflection of a company's culture. And when leaders forget they're the ones running the internal machinery, it can lead to a real paper jam.
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MASAE Thanks Our Supplier Partners


Making email work for membership: Is it generational?
XYZ University
According to Marketing General's 2012 Membership Marketing Benchmark Report, email is a favorite marketing tool for associations, but is your association using it effectively? Are you reaching Millennials and yes, even Gen Z via email? When it comes to using email for business, a recent CareerBuilder study shows that there isn’t much difference between the 55+ crowd and those between the ages of 25-35 preferring email as a way to communicate but that doesn’t mean they’re using email in the same way.
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8 ways to spot great leadership
Forbes
If you ever wonder why we're in a crisis of leadership all you have to do is to watch and listen to those in positions of leadership. While there are clearly many aspects of leadership that must work together in harmony in order for leaders to be effective, everything breaks down when leaders don't understand how to engage effectively.
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Association spending to reach $572 million
Marketing Daily
Insurance, banks and pharmaceuticals are the three most active corporate sectors sponsoring associations and membership organizations, according to the IEG Sponsorship Report. Lifetouch, Goldman Sachs and Nestlé are the most active sponsoring brands. Eleven percent of associations/organizations report having Lifetouch or Goldman Sachs as a sponsor. Other top sponsors include Wells Fargo, Bank of America, MetLife, AT&T, Barclay's Bank, Toyota, Microsoft, Chevron and CitiGroup. According to IEG, Insurance companies are 7.6 times more likely to sponsor associations/membership organizations than the average of all sponsors. Sponsorship spending on associations and professional membership organizations is expected to total $572 million in 2013, up 4% from 2012.
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7 deadly sins of professional association training programs
Association Management Blog
The world is filled with bad training programs. Based on so many flawed examples, Association Management Blog contributor Ande Freed has compiled this list, which he calls the seven deadly sins of professional association training programs.
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MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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