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Giving back?
MASAE
The MASAE Board of Directors would like to promote the socially responsible programs in which our members are engaged. If you have an upcoming charitable activity, or fundraiser that you’d like the association community’s help in accomplishing, please submit a brief description to MASAE Headquarters for inclusion in our emailed newsletter, and on our website! The first two of these initiatives to be brought to the attention of the MASAE Board of Directors are:

Talley Management Group Toys for Tots
TMG has partnered with the United Way of Gloucester County to help provide toys for children in need. Help us make sure everyone has a great holiday season by donating a toy today now through Friday, Dec. 6. Send your new, unwrapped toys, books and educational toys to Talley Management Group, Inc. 19 Mantua Rd. Mt. Royal, NJ 08061, attention Christine Flowers (cflowers@talley.com). If you know a family that could benefit you can register them online at www.toysfortots.org.

Association Headquarters has joined MANNA and USAirways for 'Pie in the Sky!'
Buy a pie and feed a family of four a full Thanksgiving meal. Pies are available for purchase online for $25 each and available in apple, pumpkin, sweet potato and pecan. Or buy a limited edition cheesecake for $35. Buy a pie for yourself or share our link with your family and friends: http://www.mannapies.org/AHSRC The deadline to order is Friday, Nov. 22, and pies can be picked up at Association Headquarters (in Mount Laurel) on Tuesday, Nov. 26.
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Calendar of Events
Date Event
December 11-12 MASAE 4th Annual Conference & Exhibition
Revel Hotel, Atlantic City, N.J.
Register


News You Can Use


Who's afraid of the big, bad nonmember?
Associations Now
We all love our membership models, but maybe too much. Getting better at engaging in nonmember relationships means facing our fear of the unknown — or finding a way to make that kind of engagement more comfortable.
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5 ways to engage your association's members
XYZ University
XYZ University has defined member engagement as "the emotional commitment the member has to the association and its mission." As such, many association executives pose the question, "How do I engage my members in a meaningful way?" The following are five ways (that are relatively inexpensive and not overly time-consuming) to engage your association's members.
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Looking for similar articles? Search here, keyword ENGAGEMENT.


Is offering a dues discount a good idea?
MemberClicks
Set and secure budget + dwindling membership = dues reduction. Right? Hold up. There are pros and cons to consider. While a promotion could be good for a little while to spike membership, it might be problematic in the long run.
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Planning for a trade show: A comprehensive undertaking
By Donna Ryan
Planning for a trade show is a comprehensive project. Therefore, you need to develop several checklists so you can make sure that the show is a rousing success. Not only do you have to make sure all the proper displays are included for use, you also have to keep communication open and ongoing with the logistics company you choose. The key to streamlining your logistics planning is to make advanced arrangements and organize activities so they seamlessly fall into place.
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The downside of prestige
Human Resource Executive Online
Everyone wants a trophy and, when it comes to boards of directors, a trophy often comes in the form of a new member with a very prestigious pedigree, whether it's based on an illustrious business career or — particularly in the case of nonprofits — tremendous fundraising prowess. However, there can be unintended consequences when a recruit who looks stellar on paper turns out to have a style and personality akin to fingernails on a chalkboard. A forthcoming study by two Penn State researchers finds that adding prestigious directors can have unintended consequences that outweigh the benefits.
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MASAE Thanks Our Supplier Partners


Real talent, real networks: The power of association recruitment
ERE
Talent communities are all the rage these days in online recruiting Hardly a day goes by in recruitment blogs, e-newsletters, and at industry conferences without the value of talent communities trumpeted to employers as the hot new way to find those often-elusive passive job candidates. A lot of the buzz is centered on social media and its ability to create online communities on the fly based on any particular interest or professional need. But are all of these "communities" real and long lasting? And do they have any true depth? If you want to get real when it comes to enduring talent communities, you need to seriously consider professional associations.
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Signs you might be a terrible leader
Entrepreneur
Leadership is more than just telling others what to do. Leadership is about the investment we make into others and the responsibilities we accept for being the voice and direction that others count on. Every great leader knows that his or her role comes with responsibility for those who follow him or her, and in ensuring they provide value in return for their loyalty. Sometimes entrepreneurs — either by nature or habit — are bad leaders. Perhaps you lack the understanding of the social responsibilities that come with leading others. Or perhaps you've fallen into a routine and your leadership abilities have suffered for it. Recognizing poor leadership is a vital skill to help you achieve greatness. Here are signs that you are a bad leader.
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Social media: A marathon, not a sprint
Association Adviser
Your online community members come to your group, tweet at your account, or comment on your Instagram photos not out of routine or obligation, but because they want to be entertained, informed and connected. They want to feel like they are part of something important, purposeful and long-term. They want the experience of communing with others who have the same values and goals. They know that somewhere out there, someone else is going through the same experience they are, and those people can help them work more effectively, discover better practices or simply listen to their concerns. Social media is an extended experience, not a box to be checked off once.
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Who cares about 'likes' anyway?
By Jeffrey Dobkin
The answer is no one. Do you have a big "like" button wasting space on your website? Do you send visitors unimportant requests to "like" you, instead of valuable requests such asking for referrals? I guess you see where this is heading. What's the value of a like? Not much, really. When likes started, they seemed to be such a great idea: Google and other data collection sites could measure your popularity. The more likes, the more popular. So what happened?
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New leaders should act fast
Inc.
Whenever a company brings on a new CEO, the big question always concern what kinds of changes are forthcoming, and how quickly. The findings of a newly-published McKinsey study suggest that the answer to the second part of the question should be, "As soon as possible."
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MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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