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9 leadership myths and how to overcome them
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Every age has its leadership myths. Thousands of years ago, the ability to lead was thought to be conferred by the gods. In the 1840s, Scottish writer Thomas Carlyle created his "Great Man Theory," which held that leaders have special powers and a special place in society — and that the rest of us have a special obligation to defer to them. Here are nine myths that leaders tell themselves today — and what they should be saying instead. More

2012 MASAE Calendar of Events

Date Event More Information
Nov. 28-29 MASAE Annual Conference & Exhibition: Trump Taj Mahal, Atlantic City, N.J. Information

News You Can Use

Principles for a new membership architecture in the networked age
The Demand Perspective    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In Steven Johnson's new book, "Future Perfect: The Case for Progress in a Networked Age," one can extrapolate many principles that can be applied to construct a new association architecture. More

Associations and indie bookstores sell experiences, not commodities
Avectra    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Back in the '80s, national book stores with huge inventories and low prices, like Borders, drove independent bookstores out of business. Then Amazon came along with an even bigger inventory and cheaper prices and crushed Borders. Amazon, using customer data and user-generated book reviews, provided a different kind of personalized online experience. Associations and indie bookstores can beat the competition when it comes to providing a better overall experience if they also up their game by leveraging technology to increase their member/customer knowledge. They need to deliver what the member/customer needs before they ask for it. More

4 ways delivering conference content is changing
Omnipress    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Organizations have talked about going "paperless" for more than a quarter century. Yet, for all the talk, there was little actual movement in that direction. The year 2012 appears to be when reality has caught up to the hype. With the explosive popularity of tablets, smartphones and eReaders we have seen a true paradigm shift in the way people consume content. For those in the meeting planning business it may be time to embrace the new technologies and reevaluate how they are delivering conference content to their attendees. More


Ditch the boardroom. Loosen your tie. And take your meetings to new heights with 2,400 square miles of picturesque paradise. You may just forget you’re on the clock.

How to leverage social media for successful marketing and membership recruitment
SocialFish    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Most associations have some social media presence; if you don't yet, you are well behind the curve, at this point. This feature from SocialFish provides the slides to a recent webinar on social media marketing efforts. More

The state of advocacy for associations: What does it all mean?
XYZ University    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A recent XYZ University study found that nearly 83 percent of associations promote advocacy as a member benefit. Sit for a moment and think about the value your association's advocacy efforts provide for your members. How is this value different than if someone chose not to join your association? Could you specifically and succinctly explain the difference? If you can't, your advocacy efforts may not, in fact, be of value specific to your members. More

Developing conference education that provides solutions to customers' needs
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Are you treating your conference attendees like commodities? Often conference organizers aim to make more revenue from their event. They are so focused on strategies and tactics to increase their profit that they risk damaging the one thing that makes them unique: Their relationship with attendees. More

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Study: Women get fewer game-changing leadership roles
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many studies have shown that the representation of women in the senior ranks has been virtually unchanged for years, despite considerable organizational investment in talent management systems. Because leadership development begins early in careers, could inequality in development opportunities explain the gender gap that also emerges so early? More

Embrace your freeloaders
Associations Now    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For years, organizations have enjoyed virtually free exposure to fans on Facebook, but now their posts are reaching fewer and fewer fans' newsfeeds — unless those organizations are willing to pay for a promoted post, which will boost exposure, for a fee. Naturally, marketers who have long been using Facebook as a free engagement channel are frustrated. There's a lesson to be learned for associations here as they consider their membership and business models. More

Cut programs with less pain
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With limited resources, launching new products and services means cutting old ones, which has never been associations' forte. Here's how to prioritize programs and jettison the dead weight. More


MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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