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See you in Atlantic City this week for MASAE 5th Annual Conference & Exhibition!

What your members say when they walk away
Partners Preceptors
You can spend countless hours attempting to conceive all possible scenarios your team may encounter and develop policies or strategies to address them or set basic expectations and trust your staff to do the right thing. I believe it was management guru Jack Welch that said good managers and leaders need to “set a target and get out of the way,” meaning set the vision/destination and let your team determine the best way to get there. How do we accomplish this in the association world?
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Calendar of Events

Date Event
Dec. 3-4 MASAE 5th Annual Conference & Exhibition
Golden Nugget, Atlantic City
Info / Register


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News You Can Use


Why every meeting could use some editing
Associations Now
You may hear the word “editing” and think it only applies to writing and communications. But the truth is that every good conference could use a little streamlining and cleanup. That’s because in a world of information overload, attendees want the clutter removed and different aspects of meetings streamlined in order to have an experience that they feel is not only custom-tailored to them but also easily digestible.
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Tricks for soothing member burnout
MemberClicks
The end of the year is crunch time for everyone, and without knowing it you may be adding too much pressure onto your members. That could have some dangerous consequences, not the least of which is burnout. Member burnout is one step on a short road to evaluating at 2015 budget and realizing that association dues may not make the cut next year. If you see some members looking a little fried with your association or just in general, here are some ways to ease their pain.
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Improving your members' experiences
Affinity Insights
Associations know they must do more to improve and manage their member’s experiences with their association. Understanding the membership cycle and your member’s touch points with your association is key to developing a successful membership experience strategy with happy, engaged, and loyal members. Here are six tips to improve your member’s experience with your association.
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MASAE Thanks Our Supplier Partners


10 questions (and answers) about membership development
JP Moery on LinkedIn
Your association depends on having a critical mass of enrolled members. But too often the approach to membership development is about numbers: how many new members, how many renewals, and how many sponsors do you have? While the numbers are necessary to determine your ability to operate, the bigger challenge is about proving the value of membership to your members.
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Orientation should be more than a familiarization tour
By Robert C. Harris
Most organizations conduct board orientation periodically. The audience, delivery, content and frequency vary broadly. There is even difference as to whether the process is exclusively for new leaders or should include the entire board. At a national association recently, when the orientation began I observed the seasoned board members leave for the lounge while four new directors were briefed by staff. Orientation is a chance to impart knowledge and to protect the organization. Don't let it be just a familiarization tour for new directors.
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Making sense of social media analytics
SocialFish
Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year’s hot topics, content marketing, big data and the like. The good news is that this is partly because associations seem to have mostly moved beyond the “should we be doing social media?” conversation and social media has, for the most part, become an integral part of most association’s strategies across a number of departments. It’s one thing to be “doing” social media, but another to try to analyze whether efforts are effective, especially for associations.
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Associations, don't cannibalize your advertisers
Association Media & Publishing
Are different departments in your association pitching the same advertiser for various products at the same time? Here’s how to avoid problems through more careful internal coordination and communication.
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Activating attendee heart coherence thru intentionally crafted conference experiences
Midcourse Corrections
What type of emotions does your conference experience activate? “Huh?” you say. “My conference is supposed to connect on an emotional level with attendees?” Whether you like it or not, your conference does initiate some type of emotion. Unfortunately, many conference experiences are bland, sterile boring events. They lack passion, enthusiasm and emotional highs and lows.
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MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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