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MASAE thanks our sponsors, exhibitors, and attendees for a great 3rd Annual MASAE Conference & Exhibition.

News You Can Use

What associations can learn from the rise and fall of Circuit City
The Demand Perspective    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There are many similarities and lessons to be learned from Circuit City's story and today's associations. Like Circuit City (in its first 50 years), associations have enjoyed decades of unprecedented and seemingly unstoppable growth. Like Circuit City, associations as an industry and as individual organizations went from good to great in the latter half of the 20th century. And, like Circuit City, many (if not most) association leaders assumed that, with no adjustments on their part, growth trends would always slant upwards — after all, associations were the only in game in town for industry-specific information, education, and networking opportunities. More

5 habits of highly effective communicators
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's no secret that good leaders are also good communicators. And the best leaders have learned that effective communication is as much about authenticity as the words they speak and write. Indeed, communication and leadership are inextricably tied. How can you galvanize, inspire or guide others if you don't communicate in a clear, credible, authentic way? Here are five essential communication practices of effective leaders. More

Writing media releases that work
MemberClicks    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Your organization or nonprofit is doing good things. You know it; your members know it. Does the rest of the world know it? Probably not. Social media helps spread your message, but the audience can be rather limited there as well. But never fear, there are ways you can maximize your media releases so your stories have a shot of making air or the morning edition. More

The can't-miss social media trends for 2013
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Will Facebook continue its reign atop the social hierarchy? Will businesses get better returns on their social media investment? Will your CEO finally learn to tweet? Here's a look at the biggest social media trends set to unfold in the year ahead. More

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Put your money where your metric is
Associations Now    Share    Share on FacebookTwitterShare on LinkedinE-mail article
On the list of things that nearly all associations do, counting members is right at the top. Even at associations that don't rely on membership dues for the bulk of their revenue, membership recruitment and retention are measured as signs of general health. So, you might expect that associations would be inclined to reward high performance in these vital statistics. If recruitment, retention, and engagement are so important, why don’t more associations tie staff compensation to them? More

Distill your message to as few words as possible
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's amazing how complex our lives have become. Nothing's simple anymore. Think about it; even your Facebook page has a million things going on. The increase in complexity has led to a decrease in focus. It's hard to know what even matters anymore. Well the same is true for your customers. The noise is so deafening sometimes that your most important message can easily get lost in the shuffle. What are you trying to tell me? What do I need to know about you and your products? What is it you want me to remember about you, your company? More

Are you attracting your best attendees or are you repelling them?
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Why are conference organizers doing so many things that repel their best customers? Instead of bombarding paying attendees with marketing messages, how about just making good on your promise to deliver education and networking opportunities? Push or interruption marketing no longer works and can irritate your best customers. When you promise premium education and networking at your conference, be sure to keep the experience free from undesired promotions. More

18 tips for negotiating with speakers
Event Garde    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's the age-old dilemma: You're looking for a quality speaker with a good message and a dynamic stage presence who will be well-received by your members. And, by the way, could this person present for free — or at the very least, for a significantly reduced honorarium? More

A tool to build your marketing plan
Membership Marketing Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The key coordinates of creating an effective marketing plan are connecting each market segment with the proper marketing channels, value proposition, offers, messages and frequency. Here is a template to use for planning and brainstorming sessions to help make these connections. More


 


MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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