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Happy Holidays to all!
MASAE hopes you and yours are enjoying a safe and wonderful holiday season. We've had a great 2014 and look forward to an even better 2015. See you next year!

Are you practicing targeted or trawling recruitment?
MemberClicks
Trawling is the act of dragging a large net behind a boat and scooping up everything you can. Although it’s the most efficient way to catch sea creatures like shrimp, you also get a lot of things you end up throwing back. Membership can be the same way. Your association has recruitment goals and you want to see continued growth to fill in for non-renewals, but filling your net with members who will only be there a year, because they’re not exactly the right fit for your organization, doesn’t do anyone any good and can actually be much worse than signing fewer numbers to being with.
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News You Can Use


Board members benefit from becoming mentors
Harvard Business Review
Ask a successful person what the most influential force in his or her life has been, and you’ll probably hear the story of a person who took an interest in the individual’s development and provided coaching, teaching, counseling, and support. Relationships like these are too often a matter of pure chance — some people find mentors, while others don’t. But it doesn’t have to be that way. A systematic program drawing on the expertise of board members can ensure that your company’s future leaders get the mentoring they need — and deserve.
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Nothing says engagement like association video
Association Adviser
According to Naylor’s annual association communication benchmarking study, more than two-thirds of associations (68 percent) report that they have integrated video into their communication strategies or soon plan to do so. So what will it take to get the video fence-sitters on board? It’s just a matter of time, according to Aaron Weisberg, video sales manager of Naylor Association Solutions. “Video is the most mobile form of content that members and suppliers demand. Associations shouldn’t only be scouting their competitors’ digital offerings to see if they include video; they should be listening to the rumblings of their membership.”
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The makings of marketing mavens
Event Garde
Associations are in a tough spot, forced to do more with less. So where does marketing fit in? It often struggles to justify its existence, but associations seem to be embracing it as best as they can, according to a new report by Demand Metric Research Corp., a research and advisory firm serving the association industry. The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. The median size was 1,001 to 5,000 members. Here are some key takeaways.
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Looking for similar articles? Search here, keyword MARKETING.


Who's who? Networking ideas for meetings and events
Associations Now
People attend meetings for many reasons, but often at the top of their list is networking opportunities. Is your association doing everything it can to create connections and build relationships among attendees?
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The future of learning and technology 2020: Preparing for change
Midcourse Corrections
The education landscape of 2020 will be characterized by the blurring of boundaries. Learning anywhere and anytime will be commonplace in many different ways based on the ubiquitous and innovative use of technology. Our organizations face a duality of change—conceptual and technological—regarding the practices of education and learning. The practices of teaching, presenting and learning will undergo fundamental change as it responds to global, social, political, technological and of course, learning research trends. Will your organization be ready and prepared to take advantage of these seismic changes to education, learning and technology?
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If you see something, say something
By Robert C. Harris
The incoming president announces her priorities. She shares her vision with the board, committees and staff, forecasting a successful leadership year. What could go wrong? Yet 60 days into the term, one of the committee vice chairs is upset. He disagrees with a committee decision and proceeds to advise everyone, "Our committee is a waste of time." The committee's chairman ignores the negativity. Members of the committee tire of the comments and stop attending meetings. The committee has a meltdown, quorums are no longer possible and the vice chair quits. If only someone had told the elected president.
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Why innovative leaders aren't the same as great leaders
Fast Company
Innovation is elusive and full of contradictions. It's about breaking from convention and going in a new unprecedented direction, but also requires incredible teamwork. That's why heading up innovative companies requires a set of skills unlike those required of the leaders of traditional companies, argues Linda Hill, professor of business administration at Harvard University.
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MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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