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AdvertisingAge
Kraft Heinz appears eager to introduce people to products other than its famous ketchup in an upcoming Super Bowl commercial. Kraft Heinz Co. released a blurry teaser picture and statement, without divulging much about its new campaign from David Miami.
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NAC
It is with deep regret that NAC announces the sudden passing of long-time member Jody Bell. Last time we saw Jody was a few years ago in Tampa as she was Aramark GM at the Florida Aquarium where we held a Venue Tour during the 2012 Convention and Trade Show. Please keep Jody and her husband Nick in your thoughts and prayers.
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| Education Fund Contributions
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NAC
NAC would like to extend a special thank you to John Irace; Deepak Keshani, CCM; and Carol Moore for their recent contributions to the NAC Education Fund.
NAC
GREENS FEES INCREASE ON FEB. 1. SIGN UP NOW! LIMITED TO FIRST 144 GOLFERS!
Make your travel plans to arrive early so you can join us for golf just prior to the start of the CinemaCon Convention and Trade Show in Las Vegas. The 32nd Annual Al Lapidus/Variety Boys & Girls Club Scholarship Golf Classic will be held on Monday, April 11, at the beautiful Bali Hai Golf Club just minutes from Caesars Palace!
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NAC
There are now two great scholarships available for qualifying first year attendees of The Concession and Hospitality Expo. NAC is pleased to present the President's Expo Scholarship and the Joe Chabot Memorial Expo Scholarship. Each Scholarship Package includes full registration to the Concession & Hospitality Expo, Three night's hotel accommodations at the NAC host hotel and a stipend of up to $300 to be used for transportation to the convention location.
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NAC
Join the top food and beverage leaders at THE International Concessions and Hospitality Marketplace. The 2016 Concession & Hospitality Expo will take place on July 19-22 at the Depot Renaissance in Minneapolis. Registration, Hotel Links Trade Show Booths and Sponsorships are now available! The Expo is an educational conference in its 34th year covering a wide range of concessions and foodservice topics. Check back often to see updates as new details emerge. We hope you will join us!
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NAC
NAC is pleased to welcome new members:
Harsh Mehta
of Concept Foods US Inc., Sponsored by Adam Gottlieb, ACS, CCSI
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Crain's Detroit Business
The Detroit Lions have selected Chicago-based Levy Retail Group as the new retail merchandise concessionaire at Ford Field, according to a report from Sports Business Daily.
The Lions, who disclosed the search for a new retailer and renovation plans for the team's 5,500-square-foot team shop inside the stadium to Crain's, declined comment today.
SBD didn't report financial terms of the deal or its length.
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USAgNet
In 2013, 57.7 pounds of chicken per person on a boneless, edible basis were available for Americans to eat, compared to 53.6 pounds of beef and 43.4 pounds of pork, according to ERS's food availability data. USDA says that from 1909 to the early 1940s, chicken availability had been around 10 pounds per person a year, while yearly per-person beef and pork availability had ranged from between 30 and 50 pounds.
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By Emma Fitzpatrick
 Your definition of real-time marketing is about to change. While real-time marketing will still revolve around social, new elements are hitting the scene. Both Google and Facebook recently announced new real-time marketing additions. Unsurprisingly, both arrived just in time for the historic Super Bowl 50 on Feb. 7. Now both platforms can roll out their new features to eagerly awaiting brands and fans by seizing the Super Bowl's momentum.
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Mashable
If there's not enough gold in your life, let us present to you the 24 karat gold Kit Kat bar.
You'll be able to get your hands on an exclusive bit of chocolate, which has been created to help celebrate Chinese New Year.
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Yahoo
One person is dead and 11 more have been hospitalized after falling ill with deadly listeria infections that experts warn have been linked to several brands of bagged salad. The multi-state outbreak of the dangerous bacteria has been linked to a Dole processing facility in Springfield, Ohio, the CDC recently announced.
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Restaurant Business
For consumers, the Mediterranean segment promises images of olive-oil-kissed spinach topped with sun-soaked tomatoes and feta. For operators, it's more like dollar signs, with a compound annual growth rate of 33 percent over the next five years, according to Technomic. But the segment known for healthy, fresh offerings seems to be refreshing its image with a hyperfocus on falafel. The chickpea-based fritters are having a moment; here's a look at chains leading the way.
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By Peter Moloney
 There are two fundamentally different approaches for selecting the data used to predict customer buying behavior. The first approach, called "horizontal," involves collecting as much information as possible about your customers so you can see the correlations between this information and purchasing. The other approach to selecting data for predicting buying behavior is the "vertical" approach. Here, we analyze historical buying behavior to predict future buying behavior.
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