NADRA Industry Update
Feb. 8, 2012

Building Codes for Building Decks, a 4-Part Series — Earn your Master Deck Builder Certification with NADRA in 2012
NADRA
This is a four-part series, which includes four core building code courses and provides a comprehensive explanation of how the 2009 and 2012 International Residential Code regulates deck construction, from initial design to project completion. These courses support the North American Deck and Railing Association's Master Deck Builder Certification program and are intended to prepare the audience for the four exams, respective to each course, that are required for NADRA member's to earn their MDB Certification. NADRA is launching the first two courses in March, April and May.

NADRA 2012 Education Tour Dates — First two classes of the series will be offered in the following locations:

For more information about the tour, class descriptions, registration, costs, etc., please click here.

For information on sponsorships, click here.

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US demand for wood-plastic composite to reach $5.4 billion in 2015
Door & Window Manufacturer
Demand for wood-plastic composite and plastic lumber in the United States is projected to advance more than 13 percent per year to $5.4 billion in 2015, creating a market for 2.6 billion pounds of plastic, according to Wood-Plastic Composite & Plastic Lumber, a new study from The Freedonia Group, Inc., a Cleveland-based industry market research firm.More

Homebuilders see stable housing market ahead
The Associated Press via ABC News
The CEOs of some of the nation's biggest homebuilding companies said that they feel the housing market has stabilized. But they were careful not to be overly optimistic even with the spring home-selling season coming up. A year ago many housing experts forecast housing would begin recovering in 2011, only to see it play out as the worst year for new home sales on records going back a half-century.More

What is your construction project's profitability?
Constructech
For most construction companies, the bottomline is a key indicator to project success. When making decisions, a big focus these days has been on how the choice will ultimately impact the financial outcome of a project. In order to achieve optimal profitability, a lot of elements come into play.More

Study: Durable building materials lessen long-term carbon footprint
Texas A&M College of Architecture
The use of durable construction materials in building maintenance and renovation projects can lower a structure's carbon footprint while lengthening its service life, said Manish Dixit, an architecture Ph.D. student at Texas A&M whose research earned top honors at a recent international construction research forum. More

3 tips to start your mobile marketing
Business 2 Community
By 2014, it is projected that more people will access web content using mobile technology than do so using a desktop computer. That means, the time is now for your businesses to get your site optimized for mobile use, and to begin integrating your inbound marketing strategies with your mobile website, smartphone apps, QR codes and text messaging so that you can start taking full advantage of mobile’s opportunities, maximize your sales and lead capture.More

Small business marketing strategies that work for tight budgets
International Business Times
Small businesses are often forced to find marketing strategies that work for tight budgets. This is especially true for solopreneurs, or one-person small business operations, said Susan Urquhart-Brown, author of "The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business" and owner of www.careersteps123.com.More