NADRA Industry Update
Feb. 27, 2013

NADRA Atlanta Chapter Update — 'Speed Dating with Deck Builders!'
By: Keith Compton, NADRA Atlanta Chapter President
Our next meeting will be held on April 16, at the Ivey in Buckhead. I am hoping to put together a unique event. We are calling it "Speed Dating with Deck Builders." There will be an opportunity for vendors and dealers to buy time slots so they can present their new product offerings for 2013 to the key deck builder members of our chapter. I have already received a commitment from 10 of our deck builder members so it should be a very cost effective way to get your message out. Interested in learning more? Contact Keith today.More

NADRA benefits 101 — Free webinar for members and nonmembers alike
NADRA
Join us on Wednesday, March 6, at 4 p.m. ET for a one-hour session all about the benefits of membership with NADRA.

We use Go To Meeting software, so you will be able to sit at your computer and watch the Power Point from your home or office. We will walk you through step-by-step how get the most out of your membership. Already a member? Ask yourself these questions:

  1. Is my NADRA profile page set up?
  2. Are my branded images on NADRA's online photo gallery?
  3. Is the high resolution NADRA logo on my website and marketing?
  4. Does my website have a deck safety section?
  5. Does my company follow NADRA on Facebook? Do I follow NADRA on Facebook?
  6. Have I taken the online classes to earn my certification?
If you answered "no" to any of these questions, you need to sit in on this session. Join us! All you have to do is email Info@NADRA.org and let us know you want to participate! We will send you the call-in instructions via email. More

NADRA NJ Deck Awards Dinner
NADRA
On behalf of the New Jersey NADRA Board of Directors, I would like to thank everyone for coming out last night to support our deck builders at our NJ Deck Awards Dinner. We had a great turnout and a wonderful time! We would also like to thank Trex, AZEK, TimberTech, Windward Sales, Mid-State Lumber, FatsenMaster and Wolf for sponsoring this dinner. Without your support, we would not have been able to hold such a spectacular event. A special thank you goes out to the three judges, Jim O'Brien, Jeff Fleischer and Jack McNaboe for volunteering their time to meet and judge the entries. We would like to congratulate all of last night's award winners on their beautiful decks that will inspire us all. To see the winners and photos from our big night, click here and like our Chapter Facebook page. More

Why small businesses need to have (and grow) an email contact list
NADRA
Right now, you already have an audience for your business. When you have events, people show up. When you hold a sale or introduce a new product, people are there to buy. And when you open your doors each morning, you know you won't be spending the day alone. Your phone rings, your website gets traffic and over time your business grows. But if you're not giving this audience a way to stay connected with you when they're away from your business — you're missing out on a valuable opportunity to build relationships with these customers and accelerate the growth your business can achieve by driving action around the things you're already doing.

***NADRA has partnered with Constant Contact to bring you the leading email marketing platform around today. As a member of NADRA, you receive 20 percent off. Not sure where to start? Call or email us anytime ... we will help you get started.More

Survey: Top outdoor living trends for 2013
Fort Mill Times
American homeowners increasingly are drawn to adding outdoor rooms for entertaining and recreation on their properties, according to the 2013 Residential Landscape Architecture Trends survey conducted by the American Society of Landscape Architects. The results also show demand for both sustainable and low-maintenance design.More

Looking for more inspiration for your deck? Add an outdoor kitchen
The California Redwood Company
With spring just around the corner, now is the perfect time to start thinking about and planning outdoor projects. When looking for inspiration for your dream deck, it is important to think about the deck's purpose. A deck can be much more than a place to sit and take in the view. More

All decked out: Landscape design ideas for decks
HGTV
Transform your deck into a garden getaway. Jumpstart your imagination here!More

New TimberTech boardwalk featured in renovation of classic McKechnie Field
PRWeb via Times Union
A new TimberTech boardwalk and party deck are part of the stadium renovations at the historic McKechnie Field, long-time spring training home to the Pittsburgh Pirates and their affiliate Bradenton Marauders. More

AERT ChoiceDek kits arrive at Lowe's stores
Arkansas Business
A new product in the Advanced Environmental Recycling Technologies' ChoiceDek Foundations line of composite decking materials was introduced in 959 Lowe's stores, according to an announcement from the manufacturer.More

Deceuninck North America's Clubhouse PVC Decking, Elite Railing and Plus Railing achieves code compliance with IBC, IRC
PRNewswire via The Providence Journal
Deceuninck North America, a leading designer and manufacturer of high-quality systems for windows, doors and outdoor living, is pleased to announce that the company recently received code compliance research reports for Clubhouse Decking, Clubhouse Elite Railing and Clubhouse Plus Railing from ATI Evaluation Service, a leading product testing service provider. More

SigmaDek launching new product line at Home and Garden Show
Calgary Herald
SigmaDek is launching a fully-engineered, sustainable, nonwood component decking system at the upcoming Calgary Home and Garden Show. The company, which was established in January 2008 and has 350 shareholders, supplies consumers with material made from aluminum that includes substructures, railings and stairs — with a lifetime warranty. More

Trex Company honored for manufacturing 'greenest' decking
PRNewswire
Trex Company, the world's largest manufacturer of wood-alternative decking and railing, recently took top honors in the decking products category of Green Builder Media's 2013 Reader's Choice Awards. More than 40 percent of readers who voted selected Trex decking as the "greenest" in the industry.More

7 steps to get publicity for your business
Entrepreneur
Just what is public relations? And how does it differ from advertising? Public relations is the opposite of advertising. In advertising, you pay to have your message placed in a newspaper, TV or radio spot. In public relations, the article that features your company is not paid for. The reporter, whether broadcast or print, writes about or films your company as a result of information he or she received and researched.More