NADRA Industry Update
Oct. 16, 2013

Still not registered for the awards party for tonight? Get your tickets now, hurry!
NADRA's big night is tonight! Purchase your tickets online by 3 p.m. and join us for a night to remember! See you at Howl at The Moon. For those unable to attend, we will update you next Wednesday right here in the industry brief. Good luck to all those who entered the National Deck Competition.More

Check out the video of the NADRA 2013 National Deck Competition Entries


Join us at Howl at the Moon Chicago at 9pm for NADRA's Annual After Party!
When: Oct. 16 at 9 p.m. following the annual awards party
Where: Howl at The Moon Chicago
What: NADRA's After Party — all industry professionals and guests are welcome! "NADRA Rocks" at the door gets you FREE entry!

Howl at the Moon is the World's Greatest Rock N' Roll Dueling Piano Bar. Come sing, dance, and howl the night away as the most versatile and talented musicians perform your favorite songs from the 70s, 80s, 90s and today on pianos, guitars and more! From Lady Gaga to Billy Joel: you say it, they'll play it. Their high-energy, live music show is centered around audience participation and two dueling pianos! More

Main event sponsors


What other NADRA events should you know about? See a list of everything
DeckExpo has arrived! Here is an easy-to-follow guide to all things NADRA happening during our time in Chicago. If you want to make a difference while getting the most of your NADRA membership, get involved! If you are interested in the work the association is doing in the areas of growth, code and education, get involved! Please take a look at all NADRA meetings/events happening at DeckExpo.More

Exclusive offer from NADRA: Residential Decking & Railing 2013, Regional Market Data
About the program: NADRA's reports, which provide regional residential decking and railing market data and trend information, are developed from Principia's highly regarded Residential Decking & Railing 2013 report. Regional reports are only available through NADRA and members receive a significant discount. A portion of the revenues directly benefit NADRA. More

DeckExpo 2013: Deceuninck to Highlight Clubhouse Decking and Elite Railing
Deceuninck North America, a leading designer and manufacturer of high-quality systems for windows, doors and outdoor living, will highlight its Clubhouse Decking and Elite Railing to leading deck industry professionals during DeckExpo 2013, Oct. 17-18, 2013 in Chicago at the Lakeside Center at McCormick Place.More

Looking to share your expertise?
In an effort to enhance the overall content of NADRA Industry Update, we'd like to include peer-written articles in future editions. As a member of NADRA, your knowledge of the industry lends itself to unprecedented expertise. And we’re hoping you’ll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit and our group of talented editors can help with final edits. If you’re interested in participating, please contact Ronnie Richard to discuss logistics.More

Pimp your patio: Outdoor living, 21st-century style
Houston Chronicle
These days, Houston's top-of-the-line homes have technological features that would make George Jetson jealous. From certified IMAX screens installed in home theaters and kitchen backsplashes that double as interactive computer screens, to entire security, lighting and sound systems programmable from a smartphone or iPad, new tech innovations bring the world to your fingertips.More

Outdoor living: popular and lavish
Outdoor living used to be a simple affair ruled by the calendar. Come Memorial Day, we dragged the lawn chairs out of the garage, dumped charcoal in the grill and inflated the pool. When Labor Day arrived, that gear went into storage and we went into hibernation. But we're stretching summer like a rubber band. "People are really staying outside longer and coming outdoors earlier in the spring," said Leigh Nunno, an associate broker with Flo Smerconish Realtor in Doylestown.More

Still not registered for the awards party for tonight? Get your tickets now, hurry!
NADRA's big night is tonight! Purchase your tickets online by 2 p.m. and join us for a night to remember! See you at Howl at The Moon.More

The 2015 IRC is Complete
NADRA attended the Public Comment Hearings on October 4th, 2013 to serve and protect the decking industry in the development of the 2015 IRC. I’m happy to say that we did that job well, and have little to fear in the new provisions now decided. More

Sunshine and happiness study links time outdoors to improved mood
The Huffington Post
Are sunny skies overhead the key to a sunny disposition? New research from the United Arab Emirates shows a strong link between positive moods and time spent outdoors in sunlight. More

A guide to LinkedIn company pages
By Mayur Kisani
LinkedIn now has a user base of more than 200 million members, making it the world's largest professional network. That is a huge potential audience for your company to reach out to and a large venue to promote your products and services. Although it is common for companies to just set up a company page, most companies are not able to harness the full potential of the platform. One reason for this might be not knowing fully the tools LinkedIn offers in its company pages. So read on to know how to setup your company page, know it inside-out and what benefits it can have for your business.More

Are you 'highly recommended?' Here's why it matters
Word-of-mouth marketing can be a boon for smaller companies, especially if that marketing message is positive. But if customer reviews and recommendations take a turn for the worst, an entire business can go down the tubes.More