This message was sent to ##Email## To advertise in this publication please click here May 19, 2020   Home  |   About Us  |    Benefits   |    Resources   |    FAQs   |    JOIN NOW Archive  |   Subscribe . NAFDMA    NEWS COVID-19 Effects On Agritourism — Peer Experiences and Lessons Learned Online Roundtable NAFDMA Thursday May 21 - 1 pm Eastern / 10 am Pacific Attendance Open to Members Only The recording will be public NAFDMA — The International Agritourism Association will continue our conversation with another member roundtable discussion to offer updated resource sharing, idea generation and practical solutions. As the industry continues to adjust during the COVID-19 crisis, join your peers in this vital discussion. To register, visit Nafdma.com/upcoming-online-roundtables. Be sure you are logged in to your account to access the page. NAFDMA Webinar May 29: Marketing & Communications For Your Agritourism Business Presented by Melanie Diehl Friday May 29 - 1 pm Eastern / 10 am Pacific Communicating with our audience is always important. In today's world, it's more crucial than ever to connect with them through our marketing messages. In this live webinar, learn best practices for reaching your audience where they are, in a language they understand. Get tangible, practical and actionable steps that you can implement right now. Understanding your audience and what they need in this current climate Communicating your story, offerings and best practices in an easily digestible, relatable manner Combining traditional marketing methods with modern/digital methods Putting it all together in an innovative marketing plan Professional speaker, trainer and award-winning digital marketer Melanie Diehl is passionate about helping business owners achieve massive results online. REGISTER NOW PRODUCT SHOWCASE Got employee hassles? Lates? No shows? Payroll make you cry? We’ve all been there. You are working as hard as you can and it doesn’t seem like kids know how to work anymore?! Well, let’s face it, they don’t, and all your headaches from last year are going to continue to get worse until you CHOOSE to do something about it. We’ve developed a COMPLETE employee management system that over 135 farms have implemented. Tom U says, “Hugh, your system changed my LIFE!” Don’t go to work dreading your employees another day -> CLICK NOW to watch our FREE series about why employees are CLUELESS, and what you can DO about it. Help! I'm in Business with My Family: 9 Things I Wish We Would Do! Presented by Dr. Katrina Hutchins, President & CEO of Re-Source Solutions We are excited to offer this 3-Session Series which will focus on the complexities and dynamics that come with working in family businesses. In each session, participants will explore three critical components for maximizing functionality and capacity in family work. The entire series is Free for Premium Members, but you still must register to attend. March 31 - Session One: "Dynamically Different – Maximizing Family Connections" (Purchase Recording Now) Participants will learn strategies for: Inviting all Sides of the Story Removing the Lines in the Sand Having Crucial Conversations April 30 - Session Two: "Effectively Sharing – Maximizing Family Communication" (Purchase Recording Now) Participants will learn strategies for: Listening to Hear Pausing to Respond Acting to Maximize May 28 - Session Three: "Inclusively Excellent – Maximizing the Family Loop" Participants will learn strategies for: Setting Expectations Establishing Positive Modes of Operations Solidifying Cohesiveness Dr. Katrina Hutchins, affectionately known as, "Dr. K" is the President & CEO of Re-Source Solutions, a personal and professional growth and development company. A Certified Personal & Executive Coach, Consultant, Inspirational Speaker, Author, and Professor with decades of experience as a senior leader in the nonprofit, philanthropic, higher education, and faith-based sectors, Dr. K is committed to positioning her voice in a way that amplifies the voices of others. As such, she has coached individuals and spoken to audiences all over the country. REGISTER NOW We are heading to Georgia for the 2021 Agritourism Convention & Expo! Feb. 4-8, 2021 Save the Date for NAFDMA Agritourism UK Farm Tour — March 4-6, 2021 Retail Merchandising – The Rules of Success Understanding the secrets of retail merchandising skills results in increased sales per square foot. With the busy season coming, it is important to get the basics right. During this 60 minute webinar, John will cover the following topics to help you maximize sales in your farm market. .   LEARN MORE   Lancaster County Handcrafted Wagons & Trikes Family owned Valley Road Woodworks manufactures all types of wagons and tricycles, even ones for adults! They are heavy-duty and low maintenance, and will give your farm and customers years of enjoyment. The wagons and trikes are especially useful and popular at pick-your-own farms!   LEARN MORE   Are you a member? NAFDMA Are you a member? Be sure you request to join our Members Only Facebook Group and NEW Members Only Marketplace. The links can be found on nafdma.com when you are logged in and navigate to Member Connection and then Facebook Groups. Owner/Executive Online Community for Premium Members NAFDMA As an owner or an executive level member of your organization, you now have a platform to have discussions regarding human resources, hiring, staff management, and other topics which may not be suitable for discussion in an open forum such as Facebook. Using the Twist communication program, Premium Member account owners (and other owner/executive level members within your organization) can discuss these topics in a secure environment, but still get the advice and direction using a forum. Are you a Premium Member? Details to access benefits can be found on nafdma.com when you are logged in and navigate to Member Connection and then Premium Members Only. . INDUSTRY    HEADLINES Lavender farmers look to open in June with some provisions Sequim Gazette As the fields begin to bloom, Sequim, Washington, lavender farmers remain optimistic as uncertainty looms about the summer's tourism season in the continued wake of COVID-19. Farms that would be open to travelers and locals can currently only offer curbside pickup and/or online deliveries, with Clallam County subject to Phase 1 restrictions of Gov. Jay Inslee's "Stay Home, Stay Safe" order. READ MORE How farmers, consumers are rising to coronavirus challenges The Associated Press via Huron Daily Tribune News images from Florida and California showed vegetables rotting in the fields and milk dumped on the ground, while people were lining up at food banks and finding nearly empty shelves at the grocery store. North Carolina's produce farmers weren't forced to make those choices, because they were still transitioning from greens, radishes and other spring crops to summer vegetables. Only a handful of the state's dairy farmers were forced to dump milk. READ MORE Could California's Central Coast lead the way for the future of local food tourism? Los Angeles Eater ForebodingForeboding clouds hang on the calcareous Santa Rita Hills of California's Central Coast, having darkened the region's primary economic sunbeam: A multibillion-dollar wine industry with a 300-year history. Tourism has been at a standstill for weeks, and stay-at-home orders are still the statewide mandate. The livelihoods of many growers, winemakers, and vintners (the people who actually sell the wine) hang in the balance, another potential casualty in a global pandemic and recession that has already hobbled retail giants and award-winning restaurants in cities across the country. READ MORE For farmers of wine grapes, the pandemic sows doubts The New York Times Ann Kraemer's vineyard, Shake Ridge Ranch, covers 46 acres of rocky hillsides near Sutter Creek, in the Sierra Foothills of California. Kraemer takes scrupulous care of the vines, farming organically and maintaining a permanent cover crop on the well-drained basalt soils. The grapes, including zinfandel, grenache, barbera, syrah, tempranillo and petite sirah, have for years been in high demand. READ MORE What wine tasting rooms will be like for the foreseeable future Vinography No one knows for certain when Wine Country will open back up in California. As wine tourism represents more than $7 billion of the California economy and employs more than 375,000 people, it's clearly high on the list of things to get re-started once the government has decided to loosen the current shelter-in place restrictions. California governor Gavin Newsom has indicated that the re-opening of businesses will move in phases, but the details of those phases are not concrete beyond the suggestion that Phase One will include reopening of some retail businesses that can offer takeout and/or curbside delivery. READ MORE Lancaster Farm Sanctuary's moving to bigger pastures, with room to rescue more farm animals Lacaster Online Rescue animals like Stanley the goat and Charlotte the pig will soon have a bigger home at Lancaster Farm Sanctuary. The nonprofit is moving to a farm three times larger than its current space. The move will allow the group to rescue more animals. The farm sanctuary opened in 2017 and now is home to about 50 rescued cows, pigs, chickens, goats, ducks, sheep and turkeys. The group rescues farmed animals. READ MORE New Brunswick to reopen provincial parks, 'major' tourist attractions, farmers markets CTV News The province of New Brunswick announced Tuesday that provincial parks and 'major' tourist attractions will reopen "during the coming weeks." "All appropriate measures will be in place to ensure the safety of visitors and employees. Services will be offered differently than before but, by following the Public Health directives, we will be able to enjoy again the wonders and beauty of our province while continuing to contain the spread of the COVID-19 virus," said Tourism, Heritage and Culture Minister Bruce Fitch. READ MORE Robbins-Old McDonald's farm hopes new venture is its cream of the crops NNY 360 For years, as people purchased milk at the visitors center store at Old McDonald's Farm here, a common question asked by customers grew on the farm’s owners. "Everyone asks, 'Is it your milk?'" said Robbins Family Grain-North Harbor Dairy spokesman Jake Ledoux. In addition to the agri-tourism destination of Old McDonald's Farm, the dairy operation, now in the sixth generation of the Robbins family, includes a 1,200-cow dairy farm, North Harbor Dairy; a 7,000-acre crop operation, Robbins Family Grain; and a small bulk commodities trucking fleet. READ MORE More farmers markets opening with increased health precautions Wisconsin Public Radio For many years, hundreds of people in the La Crosse area have flocked to the Cameron Park Farmers Market after work on Friday nights. It’s traditionally been as much of a social gathering and place to unwind after a long work week as it's been to buy organic produce from area farmers. But with many people stuck at home, despite the state Supreme Court's striking down of the stay-at-home order, Friday's opening of the farmers market will have a different feel as visitors are being asked to get in and get out. READ MORE Local farm tourism looks to autumn Cambridge News & Deerfield Independent Don Schuster says he'll plant pumpkins in May as always, and put in the corn for his corn maze, two key pieces of what draws thousands to his family's Deerfield farm every fall. "As of right now, we are going full steam ahead," with plans to open in late September, including having a haunted forest, in hopes that COVID-19 restrictions on large gatherings will have been lifted by then, he said. Schuster and his wife Theresa have operated Schuster's Playtime Farm on U.S. Highway 12-18 for more than 25 years, with a large regional draw. READ MORE Maryland farm brings community to the farmyard Lancaster Farming When Renee Wilson moved home from Florida after college, she didn't imagine the little roadside stand, The Farmyard, along Route 434 in Maryland would become a place for her community to experience all the wonders agriculture has to offer. "I wanted to build a direct source of factual information and good partnership with local farmers," she said. READ MORE ADVERTISEMENTS JF&A Show @JFAShow © TransWorld Exhibits is one of the largest independent tradeshow producers in the United States and has been successfully serving buyers and sellers since 1966. 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