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June 16, 2020
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Approaching Farm Retail With Fresh Eyes
Presented by John Stanley
 This session was recorded exclusively for NAFDMA, and can be purchased at a reduced price through June 22.
Please send all questions for John Stanley to Jeff@nafdma.com by June 26, and you'll receive every registrant’s questions along with John's answers the following week.
2020 is a year that we'll remember for a long time, especially with regards to farm retail. Everyone should approach farm retail with fresh eyes, as the consumer is setting the trend of "food independence." Around the world, consumers are moving away from the large supermarkets, and heading in droves to their local farm shops and farm markets. In this webinar, we'll look at 12 different techniques that we can implement as farm retailers to help us make a difference in this changing world. We'll discuss some quick fixes to implement immediately, and have a look at what the future holds as it relates to on-farm retail.
John Stanley has been a consultant and conference speaker to the farm market industry for over 40 years. With his wife Linda, he is co-owner of Chestnut Brae, an award winning sweet chestnut agri-tourism business in the South West of Australia. John travels the world several times a year and is therefore fully aware of trends as they are forming. He has the knack of being able to interpret those trends and ideas to suit the local culture, and make them relevant and easy for his audiences to implement the concepts. John is the author of several books including "Food Tourism A Practical Guide to Marketing" and "Just About Everything You Need to Know About Retailing." John has worked independently with several NAFDMA members in the past and is a regular visitor to the USA and Canada.
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We’ve all been there. You are working as hard as you can and it doesn’t seem like kids know how to work anymore?! Well, let’s face it, they don’t, and all your headaches from last year are going to continue to get worse until you CHOOSE to do something about it. We’ve developed a COMPLETE employee management system that over 135 farms have implemented. Tom U says, “Hugh, your system changed my LIFE!” Don’t go to work dreading your employees another day
-> CLICK NOW to watch our FREE series about why employees are CLUELESS, and what you can DO about it .
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Leadership Academy Registration is Open!
NAFDMA
Join NAFDMA's Leadership Academy with John Kennedy Consulting! Early Bird offering includes two bonus webinars if you register before June 15! This program is designed for anyone wanting to increase their personal leadership skills or an emerging leader in your organization. Personalized coaching, monthly content, leadership growth, and connections with both John Kennedy and the NAFDMA Executive Director.
More information about program content can also be found on the registration link.
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The 2020 NAFDMA Membership Drive is Underway
NAFDMA
 The NAFDMA Membership Drive runs June 1- June 30, 2020. For each member you refer to NAFDMA (they must join), you will receive an entry to win a complimentary registration to an upcoming virtual event of your choice! The member you refer will receive an entry as well. The more members we have, the more ideas we have! Help us grow by sharing with your network how NAFDMA has helped your business thrive. Just email lisa@nafdma.com with who you are referring!
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Coming soon: NAFDMA Virtual Agritourism Workshop — Growing Mums
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Thousands of industry professionals subscribe to association news briefs, which allows your company to push messaging directly to their inboxes and take advantage of the association's brand affinity.
Advertise in this position today, with MultiView!
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Family owned Valley Road Woodworks manufactures all
types of wagons and tricycles, even ones for adults! They are
heavy-duty and low maintenance, and will give your farm and
customers years of enjoyment. The wagons and trikes are
especially useful and popular at pick-your-own farms!
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We are heading to Georgia for the 2021 Agritourism Convention & Expo! Feb. 4-8, 2021
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Save the Date for
NAFDMA Agritourism UK Farm Tour — March 4-6, 2021
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NAFDMA Apparel Available For Purchase
NAFDMA
The deadline is approaching to order your NAFDMA apparel. The ordering site closes Tuesday June 30, 2020 (11:59 p.m. EDT). Get your order in today!
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New Member Benefit — Free 1 year subscription to Country Folks Grower
NAFDMA
Country Folks Grower is the publication for all segments of horticulture. Regional news, ideas and suppliers that you can use.
NAFDMA members are eligible for a free 1 year subscription! Log in to your member benefits to view the code on the suppler directory page under member connection or contact Lisa Dean at lisa@nafdma.com.
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Are you a member?
NAFDMA
Are you a member? Be sure you request to join our Members Only Facebook Group and NEW Members Only Marketplace.
The links can be found on nafdma.com when you are logged in and navigate to Member Connection and then Facebook Groups.
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Caneberry Pricing Survey
NAFDMA
 Researchers at the North Carolina State University, in collaboration with the North American Raspberry & Blackberry Association (NARBA) and the University of Arkansas are conducting a survey to learn more about caneberry pricing and retail strategies for 2020, as well as the impacts of COVID-19. Information collected in the survey will be used to gain a better understanding of the marketing, pricing, and sales strategies currently being used by caneberry producers across the United States and Canada. Results will be published in the North American Raspberry and Blackberry Association's (NARBA) member newsletter. A report will also be emailed to all participants who request this option.
The survey should only take around 10 minutes to complete. Your participation is completely voluntary. Your responses will be recorded anonymously and no identifying personal information will be collected within the survey. You are free to refuse to participate in the research and to stop completing the survey at any time.
Thank you for your participation!
To access the survey, please click here.
If you have any questions about the survey itself, please contact Dr. Daniel Tregeagle by email at tregeagle@ncsu.edu or by phone at 919-515-6091. In addition, you can contact the NC State IRB Office via email at irb-director@ncsu.edu or via phone at 919-515-8754. You may also contact NARBA by email at info@raspberryblackberry.com, or by phone at 919-542-4037.
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Agritourism challenges: COVID-19 causes changes in businesses
AgriNews
As with most industries, COVID-19 has impacted agritourism businesses this year.
The NAFDMA International Agritourism Association hosted an online roundtable to share stories and discuss solutions to challenges. Michelle Brown, co-owner of Brown Hill Farms in Pennsylvania, had no clear guidelines on how to proceed with her new 4-acre tulip patch this spring.
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Food vendors scrambling after coronavirus shutters fairs, festivals
The Columbus Dispatch
Many fairs and festivals, including the Ohio State Fair, have been canceled this year because of the coronavirus pandemic. That has left concessions businesses scrambling to make money by setting up in communities.
When the coronavirus pandemic caused Gov. Mike DeWine to virtually shut down Ohio's economy in March, G & G Concessions owner Lisa Goodwin was brought to tears.
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Virtual winery tours are bringing wine country to you
The Washington Post
The pitch seemed too good to be true. A video graphics firm specializing in virtual-reality exhibits and "minds-on experiences" was offering to produce virtual tours of wineries, for no charge.
"I honestly thought there was a catch to it, you know, like the free cruise phone calls you get," says Pennie Haase, national marketing director for Alexander Valley Vineyards in California's Sonoma County.
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Ohio updates guidelines for county fairs, loosening some restrictions
Springfield News-Sun
The Ohio Department of Health released updated guidelines for county fairs this year amid the coronavirus pandemic.
The updated guidelines allow for livestock competitions to be held "in the same manner as they have in the past" with some exceptions that also apply to auctions.
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Sonoma County, California, allows wine tasting rooms, breweries to reopen indoors
East Bay Times
Starting June 12, Sonoma, California wine country will seem familiar again, as wine lovers can flow in and out of 400-plus tasting rooms, whether they serve food or not.
A revision made to the county's public health order will allow not only wineries but also breweries and distilleries to offer tastings without the previously state-mandated food service requirement, though many businesses will keep those cheese plates coming.
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Popular agritourism business in Michigan dismantled by mosquito-borne EEE virus
South Bend Tribune
There will likely be no International Cherry Pit Spitting competition or any U-pick opportunities at the Tree-Mendus Fruit Farm this summer.
That's the result of a mosquito bite that severely sickened farm operator Bill Teichman last year and ultimately forced the family to give up the third-generation fruit farm.
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Burlington Farmers Market reopens with new guidelines
WCAX-TV
The Burlington Farmer's Market reopened on Saturday for the first time since the pandemic began. There are some changes to the shopping experience. Customers must wear a mask, sanitize their hands and keep their pets at home. Everyone is also encouraged to send only one person from each household to shop. Face coverings are available at the entrance for anyone who doesn’t have one.
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'Making sure that our food history isn't lost': Chef promotes Indigenous foods in virtual cook-off
CBC News
On a recent weekend, Anishinaabe chef Joseph Shawana headed out with his wife and son to harvest wild leeks. He knew to look for the plant's smooth, ribbon-like green leaves on the forest floor beneath the canopies of maple trees.
"They're one of the first edible plants that you can harvest during spring," said Shawana, who is from Wikwemikong Unceded Indian Reserve located on Manitoulin Island in Ontario.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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