Aug. 10, 2011

Successful Sunday strategies outlined in new report

Concentrating on Sunday readership has helped dozens of newspapers raise circulation in the most recent reporting periods, with many reversing declines that had threatened drops in preprint audience for advertisers. By developing new Sunday comprehensive strategies, newspapers have successfully positioned themselves to attract new readers, boost profitability and give advertisers extended reach in their markets. A new NAA report explores formulas that have generated increases in Sunday readership at The St. Petersburg Times and measurable circulation gains across a number of Gannett markets.More

Registration continues for upcoming webinars

Free webinars for NAA members include sessions on quick-response codes, social media marketing, single-copy sales and scan-based solutions. Part two of "Everything You Need to Know About QR Codes but Didn't Know to Ask" on Aug. 11 looks at analytics and examples of effective campaigns. "Social Media Marketing: Who, What and How" on Aug. 23 focuses on key players and offers insights on driving new revenue by assisting local businesses with social media. On Aug. 25, "Single-Copy Sales Ideas That Work" showcases strategies from markets of all sizes, including new account opportunities, retail partnerships and promotions, merchandising and packaging programs, sports alliances and cross-platform marketing. The Single-Copy Summer Series concludes on Sept. 15 with "Scan-Based Solutions" for minimizing the impact on receivables and maximizing the resources needed to work through and reconcile two accounting systems. Don’t miss these informative sessions — sign up now.More

Consumers most loyal to regular discounts, not one-offs
Looking ahead to the holiday shopping season, merchants are digging out discounting options — coupons, free shipping, deals of the day. But according to new data from RetailMeNot, most consumers (82 percent) are more loyal to merchants offering regular discounts, not one-offs or occasional coupons.More

Bermuda sinking big bucks in tourism advertising in print, online
The Royal Gazette
A massive marketing blitz is now under way to try to turn around Bermuda's struggling tourism industry. In the next six months, there will be 26 full-page insertions in consumer magazines, 46 full-color advertisements in American newspapers and an expected 155 million digital impressions.More

AOL launches personalized 'Editions' iPad magazine
PC Magazine
AOL has jumped into the iPad magazine game with a personalized daily app called Editions. Described as the "magazine that reads you," Editions is a 30- to 40-page custom magazine that is delivered to your iPad each morning. Editions uses algorithms to track the kind of content it thinks would be of interest to you.More

Google News launches publisher-curated 'Editors' Picks'
Nieman Journalism Lab
Editors' Picks offers an opportunity for publishers to take their news judgment and amp up its impact. Google has teamed up with news outlets both national and niche — among them Slate, National Journal, The Wall Street Journal, The New York Times, ProPublica, BBC News,, Reuters, the Los Angeles Times, The Root, Politico, MarketWatch and The Guardian — to display the content, five items at a time, that the outlets' editors most want to be seen by Google News' audience. More

NYT Labs: Can a newspaper think like a startup?
After delaying the project while it launched a paywall, The New York Times has finally rolled out its version of Google Labs, the now-shuttered project that provided a home for the search company's various Web experiments. Called beta620, the site is designed to be an open forum for showcasing everything from Web apps to new services and tools. But can a 150-year-old newspaper successfully adopt the kind of culture that drives startups?More