Aug. 12, 2015

How a Startup Uses Text-Mining Technology for Content Marketing

A company called Keywee is harnessing a content marketing platform that uses text-mining capabilities and a data layer to help its customers. The platform can help brands and publishers find relevant audiences for their content. More

New NAA Public Policy Quarterly Update

A new quarterly update providing the latest updates on legislative and regulatory issues impacting newspapers. The inaugural issue includes updates on the postal surcharge in place since 2014; a Q&A with the leader of the House Oversight and Government Reform Committee, Rep. Jason Chaffetz (R-UT); how to connect with local legislators during August recess; and updates and talking points on FOIA and advertising deductibility issues.More

Five Answers with Bill Adair, Duke Reporters' Lab

The Duke Reporters' Lab in Durham, North Carolina, shares insights from its exploration of fact-checking and structured journalism. Bill Adair, director of the lab, spoke to NAA about their projects, the recent Global Fact-Checking Summit in London, and his mother's advice.More

Free Press Launches Program to Engage N.J. Residents and Local Newsrooms

A new initiative in New Jersey aims to change the way local residents engage with newsrooms throughout their communities. News Voices: New Jersey is an 18-month project designed to create relationships among local media outlets and concerned citizens for the sake of sustainable, quality journalism.More

Five Answers with Katie Risch, Centro

Centro, a provider of unified, enterprise-class software for digital advertising, recently rolled out its demand-side platform (DSP) for publishers. Katie Risch, Centro's senior vice president of publisher development, talked to NAA about the ad-buying technology tool.More

NAA Roundup: The Washington Post Links up with Genius for Interactive Presidential Debate Experience

The Washington Post and Genius, an online annotation technology, offered readers the ability to annotate the first Republican presidential debate. The public commentary on the debate transcript created a live, interactive experience.More

2015 NAA Circulation Facts, Figures & Logic

NAA has published its 2015 NAA Circulation Facts, Figures & Logic report. The report provides the latest insights in an ongoing circulation study that documents fundamental changes in marketing the daily newspaper, and the role these changes play in the evolution of the industry's business model. More

The Reach of Newspaper Digital Media (Infographics)

The growth of digital and mobile use by consumers on-the-go has connected more Americans with newspaper media than ever before. NAA's new infographics provide the latest data on the growth of newspaper digital and mobile reach, and newspaper media use by Millennials.More

A Hidden Success Story — for Newspaper Circulation, Costs Are Down and Revenues Are Up
To the widely accepted notion that the newspaper business is going to hell in a bucket, here is a curious exception: circulation revenues (and profits) have risen over the last several years at the same time expenses have been substantially reduced. The particulars of the case are laid out in the 15th edition of a data-heavy Newspaper Association of America report, Circulation Facts and Figures.More

Facing Change: The Needs, Attitudes and Experiences of People in Media
American Press Institute
A new study of communication graduates finds that people in many different industries — from commercial brands to government and think tanks — now produce what they consider journalism, and while they are pessimistic about the direction of news in general, most believe their own work in the last five years has gotten better. More

As Print Fades, Part 1: 'Live Journalism' at The Times
The New York Times
With its announcement that one million digital-only subscribers now pay for its journalism, The Times hit a major milestone, and one worth celebrating. Just a few years back, as various pay wall efforts were tried and put on the shelf, that eye-popping number was close to unimaginable. Will these digital subscriptions save The Times? Not all by themselves. Most Times revenue, about 70 percent, still comes from print. More

The Rich/Poor Divide Extends to Local News, a New Report Suggests
Add "access to quality local news" to the list of advantages that wealthy communities have over poor ones: A new Rutgers analysis of news sources in three New Jersey towns suggests that richer towns have more local news sources, creating more original content and posting more of it to social media, than do poorer communities. More

Facebook Ups Ad Features, More Controls For Advertisers
Over the next month, Facebook plans to add new features to its "dynamic" product ads, including cross-selling abilities and Audience Network availability. "We're expanding the capabilities [of dynamic products ads] to also help [advertisers] send targeted product ads outside of Facebook, as well as suggest related products that people might be interested in," said Kelly Graziadei, director of ads product marketing. More

Twitter: Programmatic Pays More When It's 'Personal'
Twitter's mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to offer them first dibs on premium positions for the most valuable users. More

Magazine Circulation Takes a New Hit
Media Life
The long-term trend for the magazine industry has become quite clear: Circulation declines, including steep ones at the newsstand, with occasional peaks and valleys. While the severity of these declines may ebb and flow, they're not going away. The latest example came this week with the release of the biannual Alliance for Audited Media magazine circ report for the six-month period ended June 30. More

Publishers' Latest Mobile-Engagement Trick: the Truncated Article Page
Attracting mobile readers these days is easy, but good luck holding onto them. As sidedoor visits continue to dominate publishers' traffic, many are coming up with new ways of holding onto — or at the very least extracting more value from — their mobile readers. For the likes of The New York Times, Huffington Post and Quartz, one successful tactic is the "read full story" button, which appears within articles after a few paragraphs for mobile readers. More

Building the Next New York Times Recommendation Engine
The New York Times
The New York Times publishes over 300 articles, blog posts and interactive stories a day. Refining the path our readers take through this content — personalizing the placement of articles on our apps and website — can help readers find information relevant to them, such as the right news at the right times, personalized supplements to major events and stories in their preferred multimedia format. More

Tribune Publishing Doing 'Top to Bottom' Digital Review
Politico Media
Tribune Publishing has initiated a "top to bottom" review of its digital business as it continues to struggle with revenue declines one year after it was spun off into its own publicly traded company. Denise Warren, the former New York Times digital chief appointed to one of Tribune's top executive posts in May, said the review is a "comprehensive examination" that will wrap at the end of the company's fiscal year. More

YouTube Is a Viable TV Alternative For Advertisers, But Some Are Wary of Commitment
The Wall Street Journal
Last week was one to forget for the TV industry, which got hammered by mounting fears of cord-cutting and the realization that TV is losing some of its grip on marketers. So if TV advertising is currently the biggest loser, does that mean YouTube, the king of Web video, could be the clear winner? Several advertisers and analysts say that YouTube has become a viable alternative to TV in the minds of top brands, whose ad budgets have typically been focused on TV. More