Aug. 14, 2013

Wired taps real journalists to push further into native advertising
Brands want advertising that looks and feels like actual editorial content, and publishers are uniquely positioned to help. But how do they do that without selling out? Increasingly by creating stand-alone units. More

Social media a game changer for campaigning
Daily Herald Tribune
As we approach the real, hard-edge campaign period leading up to municipal elections, we are once again reminded about how much social media has changed the game. Whether we are talking Facebook, Twitter, LinkedIn or any other connective online group applications, there is no doubt the genre plays a huge role in the election.More

Study: Fake web traffic is worse than you thought
Ad Age Media News
Fake web traffic has long plagued the online publishing world, but Paul Barford, computer science professor at the University of Wisconsin, is claiming the problem might be worse than suspected. And it's costing some of the top online advertisers millions in wasted ad impressions.More

What news organizations can learn from Facebook's remarkable mobile turnaround
Just last year, Facebook was the punching bag of mobile. Users hated its mobile app, and investors fumed over the social network's dismal IPO. Everything changed when Facebook revealed jaw-dropping mobile numbers: 41 percent of total ad revenue originated from mobile to the tune of $656 million in a single quarter.More

Magazines double digital circulation, lose another 10 percent on newsstands
Ad Age
Magazines' downward trend at newsstands continued in the first half of this year, with single-copy sales falling roughly 10 percent from a year earlier, the Alliance for Audited Media said in its semiannual Snapshot report. And publishers' digital editions continued their steady march upward. For the first half of 2013, the number of digital replica editions roughly doubled to 10.2 million, compared with 5.4 million the previous year, the Alliance for Audited Media reported.More

Twitter to advertisers: You really need us
Bloomberg Businessweek
If you are an advertiser, the social media company has one message it wants to make loud and clear: Start taking Twitter seriously. A study released recently — commissioned by Twitter itself from the research firm Datalogix — found that companies busily tweeting end up selling more stuff than those that don't. A second conclusion: Paying for sponsored tweets leads to even more sales than simply engaging in the unpaid side of the social network.More

Social media may soon drive more traffic to sites than SEO
Business 2 Community
Still skeptical about the power of social media marketing to help you and your business see results? Here's some compelling information.More

Technology industry extends a hand to print media
The New York Times
Helping print journalism adapt to a changed era is becoming a cause du jour among the technology elite. Technology industry leaders, who "deal in fact and code," are supporting the press because they value it, said Merrill Brown, director of the School of Communication and Media at Montclair State University and the former editor in chief of

Why newspapers need big data now
Jeff Bezos' purchase of The Washington Post could move the newspaper toward personalization of content and targeted advertising based on data collected from readers. Says the University of Notre Dame's Nitesh Chawla, professor of big data: "The digital transformation of newspapers is already changing the traditional print media, and big data will not only move it forward but will also begin to reshape consumer experience and engagement. We are at the point of convergence for digital and data."More

Research shows newspaper advertisements across platforms deliver best results
Voice of the Valley
Just as newspaper content extends across all platforms, research — from news media companies like Aftenposten and MPG — indicates advertising should also migrate from print to online to mobile. More

The short story of Longreads, according to founder Mark Armstrong
Mark Armstrong, like many people in New York City, was a commuter, and it was the tedium of the commute that led him to seek ways to keep himself busy when he was without Wi-Fi. One day he found Instapaper, and before he knew it, there was a lot of stuff he could save and read when offline. More

Revenue strategies that work
Editor & Publish
The industry is evolving, and so is the way we are making profit. The Newspaper Association of America recently reported that total revenue for U.S. newspapers declined 2 percent in 2012 from the previous year. That's nothing new to us in the industry, but instead of waving a white flag, publishers are exploring several revenue strategies.More

Newspapers can finally burn the paper, leaving only news
The hump from a purely physical presence to a digital one requires an utter change of business model that will require identifying and embracing what newspapers are going forward, and, more importantly, stripping away what they are not. Problem is, the category name, and the physical newspaper itself, has become an icon of its own problem: information, whether it's imagery or news or anything else, just doesn't have to be physical anymore.More

Comcast developing anti-piracy alternative to 'six strikes'
Comcast Corp. is developing a new approach to fighting piracy in the U.S., and wants other major content companies and distributors on board. The owner of the nation's largest cable operator has begun preliminary discussions with both film and TV studios and other leading Internet service providers about employing technology, according to sources, that would provide offending users with transactional opportunities to access legal versions of copyright-infringing videos as they're being downloaded.More

Effort underway to digitize pre-Civil War newspapers
The Reporter
An effort is underway to receive funding for a project that will digitize old newspapers, some of which date back to pre-Civil War days and are now a part of the extensive holdings at the Montgomery County Historical Society in Norristown, Pa. Officials from the society are currently working on getting a grant to digitize three publications called Olive Branch, National Defender and North Wales Record.More

Toronto Star begins charging fee for access to Web edition
Ottawa Business Journal
The Toronto Star has begun charging a fee for non-subscribers who access its website more than 10 times a month. The Star announced the change to readers in the Tuesday edition of its paper, the biggest-circulation daily in Canada.More

Sun-Times parent creates Journatic-like unit
Crain's Chicago Business
Wrapports LLC, parent company to the Sun-Times newspaper group, is taking a cue from Chicago-based Tribune Co. and developing a separate unit to produce lower-cost content for its papers. The unit, called Aggrego, already is contributing content to some of the company's 40 daily and weekly suburban papers, such as Glenview Announcements and the Naperville Sun, under the brand name "Wrapports news service."More

Can Jeff Bezos and John Henry teach old media new tricks?
Transformationally speaking, technological innovation is easy. Culture change is not. Jeff Bezos knows this. If he wants to kindle his newly acquired Washington Post into Amazon Prime, he's free to do so. Technically enhancing the Post will be a digital snap. Getting his paper — pun intended — to adopt, adapt to or embrace an authentically customer-centric Bezosian vision, however, will prove very, very hard.More

Journalism case studies that apply design thinking
Design thinking has become a popular method among journalists who are interested in boosting creativity and better engaging their audiences. Here are two case studies to illustrate how journalists are using design thinking in their stories and projects.More

California newspaper delivers today's news in centuries-old style
Los Angeles Times
Holding back time is a big job. But out in the high mountain California desert, where rattlesnakes and sagebrush outnumber people, it is a task Dean Coombs shoulders each week with a certain glee. Tuesday is press day at the Saguache Crescent, now in its 134th year. Coombs is the disheveled guy hunkered down amid the dust and dilapidation of the newspaper's office, hunting and pecking at the keyboard of the same Linotype machine his grandparents used when Warren G. Harding was in the White House. More