Nov. 5, 2014

On millennials: The impact of Nickelodeon, Title IX and soccer

Nickelodeon and Disney Channel. Title IX. American Youth Soccer Organization (AYSO). These seemingly unrelated things are actually closely connected. Unwittingly, they fundamentally changed the way marketers need to engage with consumers in 2014 and far beyond. More

NAA announces Accelerator Pitch Program for NAA mediaXchange 2015

"NAA has found a great way to help members learn about innovative solutions that they may otherwise not get exposed to,” said Bill Momary, CEO of Ebyline, an Accelerator Pitch 2014 winner. “For founders, the Accelerator Pitch Program puts their companies in front of key decision makers in the media space offering startups a tremendous opportunity to shine."More

Five Answers with Kim Wilson, SocialNewsDesk

“We see Facebook, Twitter and Google all working hard to support newspapers and journalists,” she says. “So to me, newspapers have a huge opportunity right now to grab eyeballs and promote themselves on these social channels. I think it's a big part of the future success of newspapers, especially on the Web.”More

Quiz on Black Friday weekend

Shoppers will turn to newspapers to prepare for Black Friday weekend, often trumpeted as the start of the holiday shopping season. Find out how much you know about the special weekend. More

NAA Roundup: Tribune Publishing unveils mobile app for Chicago Tribune

Tribune Publishing unveiled a mobile app for the Chicago Tribune, the first in a suite of new mobile apps for the Company’s major media brands. The other seven flagship Tribune Publishing brands are expected to introduce custom apps by year’s end. More

Should journalism worry about content marketing?
Columbia Journalism Review
At a glance, the Daily Growl could be any morning news meeting held in the “win the internet through pet videos” bureau of a lavishly funded media startup. Rows of eager young people stand behind their monitors — “TMZ-style,” managing editor Lisa Keller explained — as Keller solicits memes and news pegs to supplement the content already scheduled on the team’s editorial calendar. Any of the team’s 10 “community managers” and eight designers might produce as many as 10 postings a day. More

The Texas Tribune is 5-years-old and sustainable. Now what?
Nieman Lab
The Tribune was created to be different from the start. Combine the instincts of a reporter with the guile of a door-to-door salesman and throw in an appetite for experimentation — now, on the site’s fifth anniversary, it looks like those instincts have paid off. The staff has collected plenty of accolades for its journalism. It’s averaging nearly 3 million pageviews a month. It’s on or atop any list of America’s most successful nonprofit news outlets. More

How crowdfunding journalism affects reader relationships
As more journalists choose crowdfunding as a way to finance individual projects or kickstart new media organizations, what impact does being funded directly by readers have on the way journalists work? Dutch outlet De Correspondent set a record for crowdfunded journalism when it raised $1.7 million last year, offering one year memberships in exchange for contributions. More

8 content campaigns that have rocked 2014 — from the native advertising gurus
It says something about our media culture that in a short time the term “native advertising” has gone from industry buzzword to pop culture punch line. Recently on "Last Week Tonight," John Oliver delivers an entertaining riff about the profusion of “sponsored content” on news sites. Oliver conceded that Netflix's native ad for the New York Times about female prison inmates, promoting the series "Orange Is the New Black," was “about as good as it gets.” More

Journalism, independent and not
The New York Times
There was an interesting article about how smart hardware can allow users to browse anonymously and to foil snooping from governments. While the article mentioned the need for privacy for folks like Chinese dissidents, it didn’t address the fact that Americans might want the same kind of protection.There’s a reason for that. At the bottom of the piece, there was a graphic followed by some teeny type that said, “This article was written by an author contracted by Verizon.”More

Online fraud's next victim: Mobile advertising
Mobile advertising’s lack of a cookie — a nugget of data that tracks consumers’ digital activity — is both a blessing and a curse. While marketers aren’t able to target consumers the same way they can on laptops, ad fraud also has been less prevalent. But now, with the growth of mobile ad budgets, sophisticated scammers are seeing a new lucrative opportunity.More

More households go broadband-only, says report
Snip, snip, snip — the pay TV cord is slowly but surely being cut. That’s one important takeaway from a new report by The Diffusion Group, TDG. The report, “Pay-TV Refugees, 2014,” finds that 14 percent of adult broadband users do not use a legacy pay-TV service. That’s up from 9 percent in 2011.More

What's behind the great podcast renaissance?
New York Magazine
In 2001, Steve Jobs announced the original iPod, a music player that would make it possible for people to carry their entire album collections in their pockets. Over the next few years, a genre of narrative audio that took the device's name — "podcasting" —became a thriving mini-industry. There were podcasts about politics, sports, literature, comedy. Many lacked polish, but most had a kind of energy to them that suited their audiences well. Sometime around 2009 or 2010, the podcast scene seemed to wither.More

Jill Abramson startup to advance writers up to $100k for longform work
Former New York Times executive editor Jill Abramson recently shed some light on her plans with Steven Brill to grow a start up. Writers will be paid advances around $100,000 to produce stories that will be longer than long magazine articles but shorter than books. There will be “one perfect whale of a story” each month and it will be available by subscription.More

Controlled chaos: As journalism and documentary film converge in digital, what lessons can they share?
Nieman Lab
Journalists and filmmakers are increasingly using the same tools to tell stories, and they’re releasing them on the same platforms. Recurring examples of this technical merging were the many docs released by news entities, such as Katerina Cizek’s Highrise project produced by the National Film Board of Canada and published with the Times.More

How Time's email newsletter achieves a 40 percent open rate
It seems like everybody’s starting an email newsletter these days. The web offers an endless stream of information, David Carr wrote in June, so “having something finite and recognizable show up in your inbox can impose order on all that chaos.” But the newsletter business is getting crowded now, too. More

How 1 publisher is taming the world of messaging apps
Many publishers focus their social media efforts on Facebook and Twitter, and maybe even Instagram and Pinterest. But few pay much attention to the exploding world of messaging apps like Whatsapp. NowThis, however, offers a case study in what a publisher can do with messaging apps. The digital news app, which is geared toward millennials, has been exploring Snapchat, Kik and other messaging apps for the past year. More