PRESSTIME Update |
Nov. 17, 2010 |
Which clients are advertising in the national press?
Mediaweek
The Christmas battle of the grocers is well and truly under way, as seasonal food and gifts dominate both supermarket shelves and advertising space.More
Coupon shoppers have college degrees, money to spend
Syracuse.com
A recent survey shows that savvy shoppers aren't necessarily those on the tightest budgets.More
Rise in retail bodes well for holidays
Bloomberg
Sales at U.S. retailers climbed in October by the most in seven months, brightening the outlook for holiday shopping even as unemployment holds near 10 percent.More
Holidays bring great expectations for e-readers
The New York Times
Only a small slice of the book-buying public has bought an e-reader. That could jump in the coming weeks as consumers begin their holiday shopping, analysts predict.More
Papers cite long-term strategy for online subscriptions
Seacoastonline.com
In the brave and not-so-new world of the Internet, new models and strategies are emerging, including charging readers for online content and adding local value through mobile applications.More
Younger Murdoch speaks out about apps
MediaPost
Rupert Murdoch may be bullish on tablet computers like iPads, but his son James isn't so sure they're good for the family business.More
Facebook dominates in display ads
The New York Times
When an Internet user in America sees a display ad online, the chances are now about one in four that the ad is published by Facebook, according to comScore, a research firm.More
Yahoo to launch network featuring exclusive news
USA Today
Yahoo became one of the Web's most popular news sources by aggregating and featuring other people's journalism. The Internet giant will launch the Yahoo Contributor Network, harnessing 400,000 freelance writers, photographers and videographers from Associated Content, a firm that Yahoo bought in May.More
Restructured Web newsroom in the works at The Times
Yahoo! News
The New York Times has announced a Web reorganization that will further consolidate its online and print operations.More