PRESSTIME Update
Nov. 30, 2011

Lawsuit on .XXX domain may derail ICANN initiatives

An antitrust lawsuit filed Nov. 16 could halt operations of the .XXX top-level domain that had been approved by the Internet Corporation for Assigned Names and Numbers, the governing body that exclusively manages the Internet's domain name system. NAA previously reported on ICANN’s launching of the .XXX top-level domain and implementation of a sunrise period for newspapers and other trademark owners to protect their registered trademarks by defensively blocking .XXX domain names that correspond to their trademarks. ICANN had authorized ICM Registry, a Delaware company, exclusive authority to operate the .XXX top-level domain. The sunrise period is now closed. Trademark owners who missed the sunrise period or whose applications to block .XXX domain names were rejected will have to wait for the general registration period beginning Dec. 6 to reserve domain names defensively.More

New case studies focus on QR codes and a popular beer app

Quick-response codes have been used in the past year to do everything from market feature films to teach history buffs about their favorite monuments. The Oklahoman is making QR codes an important tool in its expansion of digital offerings. A new NAA case study looks at how the newspaper employs QR codes and readers' responses to them. Another new NAA case study focuses on the St. Louis Post-Dispatch's beer-centered mobile app, which has helped the newspaper's beer writer expand his audience.More

Advertisers tap brakes on digital in 4Q
Advertising Age
With the all-important last quarter half over, traditional online publishers are suffering from marketers' conservatism in the face of global economic uncertainty and their focus on social media and new mobile formats such as smartphones and tablets. Broadly, ad spending continues to shift toward digital, but marketer caution is affecting the ambitious programs that can make or break a quarter.More

Sales tracker says Cyber Monday sales up 33 percent
The Associated Press via The Washington Post
Online sales rose 33 percent on the Monday after the Thanksgiving holiday weekend, a report by a sales tracking agency said. The average order rose 2.6 percent to $193.24 on Cyber Monday. The agency said about 80 percent of retailers offered online deals. Shopping peaked at 2:05 p.m. Eastern.More

Magazines pull back on tablet bells and whistles
Adweek
When the iPad launched, magazines rushed to shovel expensive rich-media features into their tablet editions. Now that the field is growing, however, many magazines are rethinking their strategy and taking a simpler tack. Some publishers say research supports the more straightforward approach. "Interactive elements are valuable to [readers], but they're a secondary benefit," says Steve Sachs, executive vice president of consumer marketing and sales at Time Inc.More

Taking on radio stations, Pandora targets local ad dollars
Forbes
Already a large online radio destination, Pandora is moving aggressively into local advertising by taking on local radio stations. The company considers itself one of the largest local radio stations in each local market compared to traditional terrestrial radio with 4.3 percent of total U.S. radio listening in the quarter. Pandora's local ad revenue is still only in the single digits percentage-wise, but it is hiring to ramp up a local ad sales force.More

Tablet wars: Apple and Amazon have banner Black Fridays
San Jose Mercury News
Amazon and Apple are claiming high sales for their respective tablets. Amazon reported that Black Friday was its best day for Kindle products. Apple, however, wasn't exactly left in the dust. The 9to5Mac blog reported that ledgers shared by an Apple employee show Black Friday's sales were more than four times the company's normal volume.More

How Facebook is breathing new life into old stories
World Editors Forum
It seems that Facebook is producing something of a Lazarus effect for old news content, writes Katherine Travers. Stories that were written more than a decade ago are increasingly becoming viral phenomena thanks to the new frictionless sharing system introduced by the social network in September.More

Financial Times sees content beating print ads
Reuters
The Financial Times expects its print advertising revenues to be overtaken by subscription and cover price sales for the first time this year, marking a milestone on its road to escape its dependency on volatile advertising markets. The Financial Times, with its specialist business news and elite readership, is one of the few news providers to have succeeded in developing a successful online business behind a paywall. Digital subscriptions are now its main growth driver.More

How production optimization pays off
Editor & Publisher
The past several years have brought numerous developments to the forefront of press efficiency and optimization. As publishers search for ways to cut costs without compromising quality, a serious investigation of production practices could lead to increased revenue opportunities. By examining areas of workflow, energy output, operating materials and the technical equipment itself, solutions to reduce costs and increase revenue might be more feasible than imagined.More