Dec. 26, 2012

Opposition to proposed Valassis-Postal Service deal grows

From July 30, 2012: More than 30 newspaper companies, representing thousands of daily and weekly newspapers, provided detailed responses to the Postal Regulatory Commission's notice of inquiry on the proposed special postage-rate deal (or negotiated service agreement) for Valassis Direct Mail. Newspapers' responses yielded local market data that supported NAA's comments on the notice. NAA's comments also included results of an NAA-member survey on the proposed agreement's potential impact on revenues of both newspapers and the U.S. Postal Service. While media reports have focused on the opposing viewpoints of the newspaper industry and the Postal Service and Valassis, the commission received several responses from other interested parties. More

NAA study profiles newspapers' paid-digital content strategies

From June 6, 2012: With a wave of newspapers turning to paid-digital content solutions, NAA wanted to gauge how they are faring. Our benchmarking study details how digital subscription plans have affected participating newspapers' Web traffic and unique visitors, not to mention their print sales. The report also gets into the finer points of how these publications are charging for digital content: metered models versus more solid paywalls; how to handle print subscribers; and whether they allow unfettered access from social media.More

Newspaper readers vote — and voters read newspapers

From Feb. 15, 2012: A survey of U.S. voters' media use demonstrates the advantages that newspaper media hold in connecting political advertisers — election campaigns and issues advocates — with registered American voters. The American Voters Media Use Study, conducted by Moore Information for NAA, shows that 86 percent of registered voters read newspapers in print or online, while 91 percent of voters who contributed money to a campaign read online or print newspapers.More

NAA report examines the single-copy value equation

From June 20, 2012: A report from NAA looks at the essential role of single-copy sales in the newspaper business model: delivering revenue to the bottom line, important audiences to advertisers and customer foot traffic to partners at retail locations. Based upon interviews with newspaper executives plus the latest data and numbers from "Circulation Facts, Figures & Logic," the report provides a status update on the single-copy sales channel and how newspapers are moving forward.More

Reddit offers much potential for newspapers

From Sept. 12, 2012: Reddit, the social news site owned by Advance Publications Inc., has been soaring in usage and relevance over the last year. A surprise "AMA" (Ask Me Anything) with President Barack Obama raised its profile even higher. An NAA article provides insights from reddit's general manager about how this digital resource can benefit newspapers.More

Print is dead? Not so fast
From July 11, 2012: While many businesses have completely migrated their advertising efforts to the Web because of its cost-effectiveness, exposure potential and convenience, print still maintains its stance as a powerful and necessary component of an ad campaign.More

Why newspapers remain so important to the public
The Guardian
From June 27, 2012: It's likely that a tweet that's worthy of a follow-up by a reporter has been seen by hundreds of us at the same time as the reporter first spotted it. So readers of the next day's paper may not be surprised by the story born from the original tweet, but they do want to know if it was really true and, if so, what it means for them.More

New year, new name, 'same great paper' for South Florida
Tampa Bay Times
From Jan. 4, 2012: Tampa Bay Times (formerly the St. Petersburg Times) is heralding its name change with a Web page featuring a letter from Chairman and CEO Paul Tash to readers, a video and gallery detailing the newspaper's history and reactions from community leaders.More

Double coupons going way of the dinosaur
From April 11, 2012: Yet another major supermarket chain has put an end to double coupons. The move comes amid a larger strategic war against "extreme couponing" being waged by grocery stores tired of giving away food and household staples for next to nothing to savvy shoppers who know how to work the system.More

More Americans favor paying for digital content
From Jan. 11, 2012: In what could be one of the first pieces of good news for newspaper publishers in a long time, Deloitte's "State of the Media Democracy" survey found that newspapers are benefiting from increased accessibility via smartphones, especially among millennials.More