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.NEWS MEDIA ALLIANCE NEWS
Australian Media Code is Thoughtful, Brave and Might Save Journalism
Toronto Star
By David Chavern, President & CEO, News Media Alliance – Originally published in The Australian newspaper – The proposed bargaining code between Australian news publishers and big tech platforms represents a critical turning point in worldwide efforts to create a sustainable, forward-looking model for professional journalism. While it is often hard to perceive the tides of history while we are in them, many of us believe that Australia is about to make a choice that could change the course of civic societies around the globe.
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Deadline Extended! 2020 John P. Murray Audience Development Award
News Media Alliance
In light of the unusually busy start to 2021, we are allowing more time for Alliance news publisher members to get in your nominations for the 2020 John Murray Award for Excellence in Audience Development! You now have until next Friday, February 19 to send in your nomination. Submit now for a chance to receive this special industry recognition, a webinar co-hosted with fellow award recipients, and $500 to put toward your audience development efforts. Click here to learn more and submit your nomination.
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Canadian Publishers Urge Parliament to Preserve Press
News Media Alliance
Last week, News Media Canada released a letter to all Members of Parliament, urging them to prepare legislation to compensate news publishers for their content. The letter points out that Google and Facebook have disproportionate market power and use news publishers' content without compensation, leaving news publishers to struggle.
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Op-Ed Available to Republish: Vaccine Acceptance, Disappearing Local News are Crises with Common Solution
News Media Alliance
The Philadelphia Inquirer recently published an op-ed co-authored by Steven Waldman, president of Report for America and coordinator of the Rebuild Local News coalition, and Susan Coffin, MD, MPH, a professor of pediatric infectious diseases at the Perelman School of Medicine at the University of Pennsylvania, suggesting that the rise in closures of local news publications, as well as problems with COVID-19 vaccine hesitancy, can both be improved through government advertising in local news media encouraging vaccination. The Inquirer has granted permission for News Media Alliance members to republish the op-ed in your publications. Click here to download the op-ed.
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Statement: News Media Alliance Applauds Microsoft for Support of Australia Bargaining Code
News Media Alliance
Last week, Microsoft President Brad Smith outlined Microsoft's support for the proposed bargaining code in Australia that would, among other things, require dominant tech platforms to negotiate with and compensate news publishers for the use of their content. In the Microsoft article, Smith stated, "Microsoft fully supports the News Media Bargaining Code. The code reasonably attempts to address the bargaining power imbalance between digital platforms and Australian news businesses. It also recognises the important role search plays, not only to consumers but to the thousands of Australian small businesses that rely on search and advertising technology to fund and support their organisations."
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.BUSINESS MODELS
Cheat Sheet: U.S. Lawmakers Propose Section 230 Reforms to Regulate Online Paid Speech
Digiday
Amid outcries over disinformation, hate speech and concerns about biased decisions to kick people off social media platforms, Democratic and Republican lawmakers alike have proposed changing Section 230 over the past year. The most recent reform proposal is the SAFE TECH Act, which was introduced on Feb. 5 by Democratic Sens. Mark Warner of Virginia, Mazie Hirono of Hawaii and Amy Klobuchar of Minnesota. The bill would make platforms like Facebook and Twitter liable when paid content posted on their sites is used to target vulnerable people.
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Gannett's Strategy Chief Puts Laser Focus on Subscriptions
Medill Local News Initiative
Mayur Gupta, a former executive with Spotify and Freshly, joined the Gannett USA Today Network in September as Chief Marketing and Strategy Officer. He holds this crucial role at a key time for Gannett, which merged with GateHouse in November 2019 to form the nation's largest newspaper chain. In this interview, Gupta discussed Gannett's emphasis on subscriptions, the need to operate amid chaos, and the value of bringing in experts with non-journalistic backgrounds.
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Bloomberg Media Expects 9-Figure Consumer Subscription Biz
Axios
Bloomberg Media is expecting to bring in at least $100 million in consumer subscription revenue in 2021, according to an internal memo sent to staff from CEO Justin Smith. Why it matters: Prior to the launch of its consumer digital subscription business three years ago, Bloomberg LP made pretty much all of its subscription money from enterprise subscriptions to the Bloomberg Terminal, a data and content platform for financial professionals.
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.ADVERTISING
How The Atlantic's Black History Project Turned into a 7-Figure Deal with Salesforce
Digiday
The Atlantic is setting out on an 18-month journey to uncover Black history in America, with initial sponsor Salesforce that's willing to support it with a seven-figure deal. This package, called "Inheritance," went live on the publisher's website on Tuesday featuring a series of essays and stories categorized in chapters to help organize the centuries' worth of content.
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.DIGITAL
Facebook Dials Down the Politics for Users
The New York Times
After inflaming political discourse around the globe, Facebook is trying to turn down the temperature.
The social network announced that it had started changing its algorithm to reduce the political content in users' news feeds.
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