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.NEWS MEDIA ALLIANCE NEWS
'The Real Story: Who Will Pay for the News?': BBC World News Service with Danielle Coffey
BBC World News Service
News Media Alliance Senior Vice President and General Counsel, Danielle Coffey, joined a panel on BBC World News Service's radio show, "The Real Story: Who Will Pay for the News?" to discuss the proposed news media bargaining code in Australia, which, if it becomes law, would require the dominant tech platforms to negotiate with and compensate news publishers for use of their content. Listen to the recording on BBC.
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Statement: News Media Alliance Applauds Australian News Media Bargaining Code Report Requiring Big Tech to Pay for News
News Media Alliance
The News Media Alliance commends the release earlier this month of the Australian Parliament's Economics Legislation Committee Report on the Australian Competition and Consumer Commission (ACCC) News Media Bargaining Code. The report indicates there is support from all parties to proceed with passing the Code legislation without amendment. The bargaining code, if it becomes law, would require the dominant tech platforms to, among other things, negotiate with and compensate news publishers in Australia for use of their content. With the release of the Committee's report, the Bill will now be reviewed by the Committee of the Whole Senate and could be passed by February 25.
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Apply Now for the Doris O'Donnell Innovations in Investigative Journalism Fellowship
Point Park University's Center for Media Innovation
The Center for Media Innovation at Point Park University is accepting applications for its $20,000 Doris O'Donnell Innovations in Investigative Journalism Fellowship designed to spotlight and take on the growing problem of news deserts and provide support to the embattled news industry and journalists. The fellowship also will award second- and third-place prizes of $5,000 and $2,500. The deadline for applications is March 23 and Point Park will announce the winner on April 14. Read more and apply here.
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Make Sure You're Getting Our Updates!
News Media Alliance
Alliance members: Make sure to review and update your email preferences to ensure you are receiving timely email updates on the issues that matter most to you! We have several newsletters and alerts that you can subscribe to so that you don't miss important updates on key news industry topics such as digital platform developments; public policy alerts; new Alliance member reports, programs, and webinars; press releases; and more. Click here to login to your Alliance profile and click E-Mail Preferences at the top of the page. Don't have a My Alliance account? Alliance members can email membership@newsmediaalliance.org to be added, or if you are experiencing problems logging into your account, you can request to have your login information sent to you.
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Op-Ed for News Publishers: Slow Vaccine Distribution and Disappearing Local News are Crises with a Common Solution
News Media Alliance
The Philadelphia Inquirer recently published an op-ed titled, "Slow vaccine distribution and disappearing local news are crises with a common solution," co-authored by Steven Waldman, president of Report for America and coordinator of the Rebuild Local News coalition, and Susan Coffin, MD, MPH, a professor of pediatric infectious diseases at the Perelman School of Medicine at the University of Pennsylvania. Waldman and Coffin suggests that the rise in closures of local news publications, as well as problems with COVID-19 vaccine hesitancy, can both be improved through government advertising in local news media encouraging vaccination. The Inquirer has granted permission for News Media Alliance members to republish the op-ed in your publications. Click here to download and run the op-ed.
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.BUSINESS MODELS
How Australia May Have Just Saved Journalism From Big Tech
TIME
On Feb. 18, Australians woke up to find that all the local news stories that they had shared on Facebook had abruptly disappeared. The social media giant's global cull of Australian news hit not only media companies, but also a wide range of governmental organizations ... Facebook claimed it had no choice in the face of a proposed media law that would force tech giants to pay for the use of local media content. There was an outcry and much hand-wringing about the future of journalism and the news business. But in fact, Facebook's blockade represented a significant victory in the fight for the survival of a free press.
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A Call to Action: Building a Culture That Works for All of Us
The New York Times Company
For over a century and a half, The New York Times has succeeded in part by recognizing when it needed to change. This is such a moment. Eight months ago, against the backdrop of a societal reckoning around race, we commissioned a diverse group of senior leaders from across the company to help us examine how we were falling short within our own walls, and what it would take to change. We picked this group — led by Amber Guild, Carolyn Ryan and Anand Venkatesan — because they were respected truth tellers. And we told them not to pull any punches.
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.ADVERTISING
Memes in Advertising Deliver Fun and Results
Digital Media Solutions
Recently, because he chose to wear comfy mittens and a big coat to the inauguration, Senator Bernie Sanders was memed across the internet. And, as swiftly as the memes spread across every platform, they faded away. Despite the short-lived nature of the Bernie-meme fun, some brands, like Ikea, were able to quickly incorporate the meme into their messaging.
When using memes in advertising, brands need to be very timely and make sure the memes they hitch their wagons to are still relevant.
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Maryland's Digital Advertising Tax Is a Mess
Adweek
A supermajority in Maryland's legislature overrode Republican Gov. Larry Hogan's veto last week and enacted a first-in-the-nation tax on digital advertising, a market dominated by the most powerful companies in tech: Google, Facebook and Amazon, who, critics say, have historically not paid enough in taxes.
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How Bustle Digital Group Is Wooing Advertisers
Digiday
The ways in which publishers solved their 2020 problems vary, but Bustle Digital Group's approach included reestablishing long-term relationships with advertisers in a variety of categories and leaning on retail partners like Amazon to bring in incremental commerce revenue.
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The 6th Wave of Advertising Technology: Privacy
AdExchanger
There's a revolution happening in digital media, primarily driven by a new focus on privacy. Major players at the core of the digital ecosystem have decided that privacy is a core value and have made fundamental changes that block many standard practices. This change is going to upend the industry as we know it, and it offers huge opportunities for anyone in the right position to take advantage of it.
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Digital Advertising Tells the Story of Direct-to-Consumers' Pandemic-Fueled Boom
Forbes
Direct-2-consumer businesses have grown considerably over the last decade-plus. When companies such as Warby Parker and Allbirds launched, their mission to deliver goods big and small to customers' front door was a unique option that piqued busy Americans' interest.
Today, virtually anything you need or crave is now available for delivery online — dish sponges, glasses, socks, cleaning supplies, mattresses, deodorant, luggage, even your groceries for the week.
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.DIGITAL
ColumbusBlack Takes Events Virtual With New Weekly Lineup
Local Media Association
Since establishing itself in 2005, ColumbusBlack has put on live events geared toward Central Ohio's Black community. Then, COVID-19 threatened a decade and a half of momentum — until ColumbusBlack decided to make its events virtual.
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Snap Forecasts Multiple Years of 50%-Plus Sales Growth
Bloomberg
Snap Inc. shares jumped to a record, reversing an earlier decline, after the social-media company forecast revenue growth of 50% or more for several years, buoyed by investments in more engaging advertising and innovations in augmented reality.
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