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Aug. 19, 2020

NEWS MEDIA ALLIANCE NEWS

Local Journalism Sustainability Act Resources News Media Alliance On July 16, a bipartisan group of policymakers in the House of Representatives introduced H.S. 7640, the Local Journalism Sustainability Act. If enacted, the bill would provide a series of tax credits for news consumers, news organizations and local newspaper and broadcast advertisers. This page compiles resources and materials related to the Local Journalism Sustainability Act, including the bill text, Alliance statements and talking points, a running list of co-sponsors, and editorials. Please bookmark it and check back regularly for updates! READ MORE

New Member Resource: News Impact Project Social Media Graphics News Medical We need high-quality local journalism now more than ever. And it has never been a more important time to encourage support for local news through subscribing, donating and sharing our reporting. The Alliance wanted to provide members with visually engaging, shareable graphics for social media that highlight the critical importance and unique value of local news publishers to community members. Inspired by the recently released News Impact Project Tool Kit, news publishers can use these graphics on their social media channels to encourage readers to support their local newspaper through subscribing. Member login required. READ MORE

Statement: News Media Alliance Applauds ACCC Draft Code Mandating Compensation for News Publisher Content from Big Tech Platforms News Media Alliance The News Media Alliance commends the Australian Competition & Consumer Commission (ACCC) for the release of the Draft News Media Bargaining Code, aimed at rectifying the imbalance of power between news publishers and digital platforms. The ACCC draft mandatory Code would give publishers the ability to negotiate with the big tech platforms, such as Google and Facebook, in good faith to be meaningfully compensated for their content, and require them to disclose algorithmic changes that could affect news publishers’ bottom lines. READ MORE

Election SOS Is Inviting Newsrooms to Apply for Their Training Programs to Develop Election Strategies Election SOS Election SOS is inviting newsrooms to apply for their training programs to develop election strategies. There are two tracks to choose from - Engaged Elections, facilitated by Hearken, helps participants develop their strategies for pursuing a "citizens agenda" style of coverage that starts with the information needs of the public. Participants come away with a concrete strategy to put into action immediately at their newsrooms. Trustworthy Elections, facilitated by Trusting News, helps participants navigate misinformation and disinformation and build trust with audiences during an election campaign. The training program has consistently gotten strong reviews, and participation is totally free, thanks to the support of Democracy Fund. The last training cohorts will be offered in September. The deadline to apply is this Friday, August 21. READ MORE

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BUSINESS MODELS

Office Manager Buys 164-Year-Old Minnesota Newspaper So It Won't Shut Down Yahoo News The Chatfield News has been keeping people in Chatfield, Minnesota, informed for the last 164 years, and it will continue doing so well into the future, thanks to Pam Bluhm. She was the paper's office manager, but after using her $1,200 coronavirus stimulus check, Bluhm became its owner. READ MORE

PRODUCT SHOWCASE Modulist: We publish life's stories If you need reader driven, turn-key revenue to support your operational expenses today, then you should look at Modulist now! Modulist is a simple, cost-saving, and trustworthy solution for newspapers to help individuals and businesses share their stories and news to your community. And we do it all for you! LEARN MORE

Vice Wants to Send You Print Mail to Help You Understand the Plight of the United States Postal Service Nieman Lab Last year, Aaron Gordon, a senior writer for Vice's Motherboard, received a handwritten tip in the mail about Post Office delivery trucks catching on fire. The tip led Gordon to file a records request, which, six months later, resulted in thousands of pages of fire investigation reports. This past July, his story, "Post Office delivery trucks keep catching on fire," led readers to send him even more tips (his author tag is now mostly dominated by photos of USPS trucks). Gordon’s entrance into the Post Office beat is now proving unexpectedly useful as the plight of the U.S. Postal Service has become a national news story in recent weeks. READ MORE

Newspaper Giant Mcclatchy Gets Reprieve on Pensions Due to COVID-19 New York Post Newspaper giant McClatchy, which is operating under Chapter 11 bankruptcy, has been able to put off contributions to its pension fund until January 2021 thanks to the CARES Act. READ MORE

SPONSOR SPOTLIGHT

How 20+ Newsrooms are Turning to the Public to Focus 2020 Election Reporting Poynter A new portrait appears in every edition of the Santa Cruz Local newsletter, with a local resident's response to this question: What do you want local candidates to talk about as they compete for your vote in November? The responses have ranged from racial inequalities to homelessness, from municipal budgets to the human challenges of the COVID-19 pandemic. READ MORE

FEATURED ARTICLE Back from the Brink - Mom & Pop Shops Promoted by Brand-X-Mobile The small business audience is scared, financially strapped, and more connected than ever before. The real heroes here are Marketers, Media and Technology. We can bring small business back from the brink. The effort needs to be a strategic partnership of all three services properly deployed and in some cases deferring costs throughout the re-opening phases. If we miss our marks the small business sector will suffer and in turn, we too will fail. READ MORE

ADVERTISING

NY Times 'Truth' Ads Take an Abstract Turn with 'Visual Poem' that Speaks to Readers' Chaotic Lives Ad Age A new two-and-a-half-minute spot from Droga5 combines the rhythmic taps of computer keys and a frenetic, lively jazz track from Makaya McCraven with text, image and film from NYT reporting to underscore how the publication helps readers navigate different aspects of their lives during these times of of chaos and upheaval. READ MORE

Evolution of Transparency in Digital Advertising MarTech Series The idea of transparency in digital advertising couldn’t be more straightforward: tell me where my ads appeared and how much I paid for those placements, and how much of my budget went to media and vendor fees? In reality, the answers require reporting and analysis, which, given the scale of today's campaigns are enormously complex tasks to accomplish. That complexity also makes them very expensive. READ MORE

Google May Have to Search for Answers on Newspaper Closings Fox Business Despite recent testimony on Capitol Hill before the House Judiciary Committee, some of its members are still in search of answers to hold big tech companies accountable for "unfair market dominance." The latest example is Representative Jamie Raskin (D-MD) who is demanding Google "explain why its platform dominance is not a key factor in crushing local and regional print news, investigative journalism, and photojournalism." READ MORE

DIGITAL

Instagram Wants You to Keep Scrolling Even Longer CNN Instagram is trying to make sure you never run out of content to scroll through. On Wednesday, the Facebook-owned platform announced "Suggested Posts," which will show up at the bottom of your feed after you've viewed all the recent posts from accounts you follow. READ MORE

PRODUCT SHOWCASES

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Facebook Users Viewed Health-Related Misinformation Nearly 500 Million Times In Just One Month, Report Finds Forbes Websites spreading health-related misinformation generated over 3.8 billion views on Facebook over the last one year, with numbers peaking at 460 million views in April as the coronavirus pandemic spread across the world, a report on Facebook's handling of health-related content found. READ MORE

Connect with the Alliance View web version. Dennis Hall, Director of Publishing, 469-420-2656 Download media kit | Contribute news News Media Alliance 4401 N. Fairfax Dr., Ste. 300 | Arlington, VA 22203 | 571-366-1000 | Contact Us | www.newsmediaalliance.org Click here to unsubscribe. Learn how to add us to your safe sender list so our emails get to your inbox. ADVERTISE SUBSCRIBE PAST ISSUES 7701 Las Colinas Ridge, Ste. 800, Irving, TX, 75063