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Oct. 20, 2010

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Public Policy

Postal Service demands newsrack removal
Some newspapers have received notices from the U.S. Postal Service demanding they remove newsracks from postal property within 30 days or face fines and penalties. Postal Service regulations established in 1998 prohibit "soliciting, electioneering, collecting debts, vending and advertising." Among other activities, vending of newspapers and other publications was prohibited in areas that impede ingress to or egress from post offices. In 2005, the Postal Service amended the rules to clarify that the regulations are not applicable to certain types of perimeter sidewalks surrounding postal property. Newspapers are concerned that local postal officials may not be properly interpreting the regulations. After conversations with Postal Service headquarters, NAA recommends that newspapers receiving letters should contact their local postmasters. If the issue is not resolved, newspapers should encourage their local postmasters to contact the legal staff at the Postal Service "Area Office" for an interpretation of the regulations. If you have questions or concerns, contact Paul Boyle or John Murray.

'Deflection Standards' may increase postage for some papers
The U.S. Postal Service implemented revised deflection standards — known as the "droop rule" — on Oct. 3 that may result in an assessment of additional postage for some newspapers. Most newspapers' mailed products — newspapers and/or Total Market Coverage products — will not be affected because the standard excludes high-density and saturation-enhanced carrier route flats as well as flats mail drop-shipped at local post offices, called destination delivery units. MORE


New NAA study examines newspaper advertising benchmarks
Publishers are moving away from the traditional model of charging based on ad size. They are trying day-of-the-week pricing and gambling on giving away or offering heavy discounts in hopes of seeing bigger payouts based on sales generated by ads. MORE


How paywalls are faring: a new case study
The Daily Gazette in Schenectady, N.Y., has experienced modest success with a paywall added about a year ago. A new case study outlines the newspaper's rationale and results. For a more industry-wide perspective on paywall trials, download an NAA-produced chart showing publications that started charging for Web content in the past year. MORE


Webinar looks at automotive's impact on newspapers
The automotive industry has been turned upside down in the past couple of years. Has that affected how consumers shop for new cars? Do consumers still turn to newspapers for auto-buying information? Find out the answers to these questions and more when Art Spinella of CNW Research presents a free webinar for NAA members on Nov. 9. MORE


Ad expansion continues; agencies upgrade outlooks
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail
The U.S. and global ad economies are recovering faster than expected, leading two of Madison Avenue's biggest agency holding companies to significantly upgrade their outlooks for ad spending for the foreseeable future. More

Holidays may be a little merrier for retailers
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Good news for the nation's retailers: U.S. consumers plan to put a little more jingle into this holiday season. Shoppers plan to spend an average of $688.87 on gifts, decorations, food and other holiday-related purchases in 2010, according to a survey to be released by the National Retail Federation. More

Athlon Sports
Athlon Sports is a monthly newspaper-distributed magazine that will profile America’s elite athletes, provide preseason insights from the nation’s premier sports writers, and tell compelling sports stories from around the country. Additionally, Athlon Sports will provide newspaper publishers with relevant sports-themed content to enhance their print products and their websites. more

Mobile shoppers are buying movies, clothing and more
Internet Retailer Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Forty-three percent of mobile phone owners purchased movies, music and games — "shrink-wrapped" physical goods, not digital products — via their phones between March and August, finds the Adobe Mobile Experience Survey. Thirty-eight percent, however, made no mobile purchases in the same time period. More

Grocers respond to changing shopping habits
The Oregonian    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Grocery retailers experienced some of their toughest financial and marketing challenges during the recession even as many consumers substituted slow-cookers for Saturday dinners out. Though many retailers report equal or higher traffic in stores, most say fewer items are in the basket, or items in the cart cost less, meaning less profit. More


E-readers to drive publication revenues
News & Tech    Share    Share on FacebookTwitterShare on LinkedinE-mail article
E-reader and tablet subscriptions will add a sustainable revenue stream both to magazine and newspaper publishers, a report from FTI Consulting forecasts. More

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Boston station steps into mobile TV market
The Boston Globe    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Right now, hardly anyone watches live shows on cell phones. That may soon change as consumer electronics companies start to adopt Mobile DTV, a new technology that could turn millions of digital gadgets into portable TV sets. WGBH in Boston is one of less than 100 US television stations that now broadcast Mobile DTV shows. More

Business Models

Is the iPad really the savior of the newspaper industry?
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Six months after the iPad's launch, here's a look at which newspapers have taken advantage of the digital platform, and the state of the market today. More


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