|
Mobile version
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Dear Member: 
In the last month, NAA has worked to highlight the size and value of newspapers' multiplatform audience before journalists and other critical audiences. On Oct. 14, NAA released data from comScore indicating that newspaper companies attracted 102.8 million unique visitors to their websites in September — almost two-thirds (61 percent) of all adult Internet users. The analysis also showed that newspaper websites reach 55 percent of 25-to-34-year-olds and 73 percent of individuals in households earning more than
$100,000 a year. NAA continued the offensive with a release on Oct. 20 that focused on the latest readership data from Scarborough Research. Those findings indicate that more than 71 percent of adults, or 165.6 million people, read a newspaper in print or online in the last week. In addition, 80 percent of adults in households earning
$100,000 or more read a newspaper in print or online during that same time period.Finally, on Oct. 25, NAA released a statement designed to put ABC's circulation figures in their proper context. The statement, which focused on newspapers' changing business models and strong audience across print, digital and mobile platforms, was featured in national and trade coverage. In the months ahead, NAA will continue to tell the newspaper value story to media buyers, reporters and other industry observers.
Digital Case Study Ohio newspaper finds success with new entertainment site The launch of a separate entertainment site for the Akron Beacon Journal has brought in new advertisers at no extra cost to the newspaper. The site, the330.com, was added in response to the sales team’s challenges in finding restaurants to advertise on the paper’s main site. MORE Readership Conference session examines young-reader strategies The Newsroom Barometer, a recent survey of editors worldwide, cited declining interest among young readers as the greatest threat to the future of newspapers. Although the survey by McKinsey and Co. and the World Editors Forum justifies editors' concerns, there are those who are succeeding with younger audiences. The best of them will share strategies for reaching the younger demographic in a special session on "How to Engage Young Readers and Audiences" at the 12th Readership Conference & Expo Nov. 16-17 in San Francisco. MORE
Fellowship Wanted: future industry leaders The NAA Foundation is offering a new career development opportunity for up-and-coming managers of color. Ten fellows will be selected for the six-month PowerMind program. Major features include: a webinar series on networking, personal branding, career strategizing and more; one-on-one conversations with senior newspaper advisers about achieving success; and attendance at NAA's 2011 mediaXchange conference in Dallas. Deadline to apply for this free program is Nov. 5. MORE Webinars Upcoming sessions address advertising issues Mark your calendar for Nov. 9, when morning and afternoon webinars will focus on two important ad sales topics. First up at 11 a.m. ET is an automotive industry overview with Art Spinella of CNW Research (free to NAA members). Then at 2 p.m. ET, it's the beginning of a four-part series on digital ad sales from The Poynter Institute's News University (NAA members receive a special rate).
Preview: Consumer spending a likely factor in economic growth Bloomberg Share    
Economists surveyed by Bloomberg News in advance of this week's Commerce Department report predicted the U.S. economy probably grew at a faster pace in the third quarter, reflecting a pickup in consumer spending that bodes well for the recovery’s staying power. More Target, Toys R Us, other retailers boost jobs for holidays USA Today Share
Increased online sales, more temporary stores and guarded optimism about the season are leading some retailers to expand their workforces more than usual for the holidays. The National Retail Federation predicts holiday sales will be up just 2.3 percent this year. More Luxury sales rebound despite unemployment concerns International Business Times Share
A recent study by Bain & Co. indicates a strong surge in luxury sectors such as apparel, shoes, accessories, leather goods and perfumes as the industry rebounds from its first full-year decline in sales in 2009. More
The iPad changes content consumption iFreshNews Share
A new poll from Nielsen Research Company states that Apple has sold 8 million iPad units, breaking the insertion rate of the iPhone. More Digital coupon use up in 2010 Editor & Publisher Share
The number of manufacturers distributing digital coupons increased by more than 23 percent over a year ago, a Kantar Media report shows. More Financial Times digital subscriptions jump 50 percent MediaBuyerPlanner Share
Digital subscribers for the Financial Times now number more than 180,000. The newspaper was one of the earliest adopters of an online paid subscription plan, a model now being tried by a variety of newspapers. More
Comcast offers online TV to TV subscribers The Philadelphia Inquirer Share
More than a year after Comcast Corp. disclosed ambitious plans to create an online video service similar to cable TV, the Philadelphia company says it has made progress toward that goal with Xfinity TV. More Magazines: It's about conversation, not information FOLIO Magazine Share
Living in an age of "digital distraction," magazine-based media companies must come to terms with what they're becoming and whether they're doing it by default or design, says Roger Fransecky, CEO of the Apogee Group. More
Content and commerce: a marriage made in heaven paidContent.org Share
The Internet has disrupted both the media and the retail industries. Now, new business models are emerging that blend the two together, offering publishers a much-needed new revenue line. More Politico, seeing a market need, adds a paid news service The New York Times Share
Politico, the website and free daily publication that brought a 24-7 cable news sensibility to political reporting, will begin a subscription news service focused on health care, energy and technology. More |
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||
