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.NEWS MEDIA ALLIANCE NEWS
Statement: News Media Alliance Commends Resolution to Increase Diversity in American Media
News Media Alliance
On Thursday, the U.S. House of Representatives passed a resolution, introduced by Rep. Val Demings (D-FL), calling for increased diversity in American media. The resolution, led by Demings, along with Rep. Jenniffer González-Colón (R-PR) and Senators Marco Rubio (R-FL) and Jacky Rosen (D-NV), passed overwhelmingly and reaffirms the House of Representatives' commitment to increasing media diversity. The News Media Alliance applauds Rep. Demings and her fellow sponsors and co-sponsors and joins them in their commitment to improving diversity in the media.
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'Give a Subscription to Your Local Newspaper' Ad: News Impact Project
News Media Alliance
The News Media Alliance has produced an ad, as part of the News Impact Project, to run in your publications this holiday season to promote supporting local news through giving a gift subscription. Ask your readers to show their support by subscribing and, during the holiday season, to consider purchasing a gift subscription for someone they care about. We have provided PDF and editable EPS files of the full-color print ad and a JPEG of the digital cube ad. The print ad can be customized to include your newspaper logo and contact information where to purchase a subscription. Member login required.
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If you need reader driven, turn-key revenue to support your operational expenses today, then you should look at Modulist now! Modulist is a simple, cost-saving, and trustworthy solution for newspapers to help individuals and businesses share their stories and news to your community. And we do it all for you!
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Webinar: How Local Newsrooms Covered the Election and Lessons Learned
American Press Institute Trusted Elections Network
The 2020 election cycle has been unprecedented, with more people voting early and by mail than ever before and with sustained attacks on the integrity of the election from high-profile public and elected officials. On Thursday, December 17 at 2:00 p.m. ET, we'll look back on this election, highlighting examples from local newsrooms across the country, to discuss what worked well, what we can do better, and ways to think about covering government and politics moving forward. We'll begin the discussion with highlights from newsrooms around the country, including the Philadelphia Inquirer, the Detroit Free Press, Enlace Latino NC, the Colorado Sun, the Mississippi Free Press, KALW, and Scalawag.
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Nominate Your Organization for the 2020 John P. Murray Excellence in Audience Development Award
News Media Alliance
The News Media Alliance is now accepting nominations for the 2020 John P. Murray Award for Excellence in Audience Development. The award recognizes three Alliance member news organizations each year that have demonstrated exceptional innovation and sophistication in understanding content strategy as part of audience development. This year, the three recipient(s) will each receive a $500 cash prize to put toward enhancing their audience development and engagement efforts. Alliance members can nominate themselves or other Alliance member news organizations for consideration for the award. Nominations will be accepted through Friday, January 29, 2021. To learn more and submit your nomination, click here.
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The Perfect Holiday Gifts for Your Favorite Newshounds
News Media Alliance
Still need holiday gift ideas for the favorite journalists in your life? We put together a list of newsy gift ideas, from the functional and useful (notebooks, charging banks) to the nostalgic (eau de newspaper, anyone?) to the essential (journalist quote coffee mug – check!) that will be sure to make their holiday season a little brighter. Happy shopping!
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Join thousands of publications that earn additional revenue from MediaBids’ response-based, print campaigns. We’ll provide you with your choice of attractive, custom-sized ads from well-known, national advertisers. Get paid for each qualifying phone call, lead or sale your ads generate. Create your free account today. Select ads. Run them. Get paid. Contact Jim Jinks, VP, Business Development at jjinks@mediabids.com or call 800-545-1135.
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Thousands of industry professionals subscribe to association news briefs, which allows your company to push messaging directly to their inboxes and take advantage of the association's brand affinity.
Connect with Highly Defined Buyers and Maximize Your Brand Exposure
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.BUSINESS MODELS
Janesville Gazette Plans Changes To Friday Edition
Janesville Gazette
The Gazette plans a new look that takes the daily paper back to some of the strongest content years of the past.
The newspaper is reinstituting a stand-alone grouping of classified advertising, something deconstructed in years past. The most obvious change will be evident in each Friday edition.
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The Best Journalism of 2020: Covering the Pandemic
Columbia Journalism Review
A year has passed since the novel coronavirus first emerged. Even with mass inoculation efforts underway, it continues to rage on, with little sign of abating.
Throughout this year, we've relied on journalism to make sense of it all—especially as the virus’s spread frequently outpaced our abilities to comprehend and respond to it. Columbia Journalism Review has compiled some of the year's most illuminating, hard-hitting, and enduring coverage of the pandemic.
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Dark, Harrowing Film Touts Power of Journalism in Uncovering Truth
Adweek
Global advocacy group Reporters Without Borders has released a harrowing film to promote journalism's power in uncovering the truth and holding powerful institutions to account.
Crafted by agency BETC, the short film has a stark message: that reality only exists if someone reports it.
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.ADVERTISING
How Machine Learning Technology Boosts Contextual Targeting for Advertisers
Digiday
In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is contextual targeting.
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.DIGITAL
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