NARI NewsWatch
Jan. 28, 2015

Homeowners ready to tackle overdue renovations
By Michael J. Berens
Positive economic and employment news, along with declining gas prices, have boosted consumer confidence to its highest level in the past seven years. With a bit more money in their pockets and less worry about job security, consumers are once again ready to spend. And one of the areas where they are thinking about spending is on home renovation. After years of delaying improvements, homeowners are eager to upgrade their current home or purchase a newer home.More

NARI Question of the Week Results
National Association of the Remodeling Industry
More — New look attracts new visitors
National Association of the Remodeling Industry
Learn more about NARI’s new website intelligence and analytics. More

Remodeling business pulse: 4th quarter 2014 results
National Association of the Remodeling Industry
In January 2015, the National Association of the Remodeling Industry’s released its fourth-quarter Remodeling Business Pulse data of current and future remodeling business conditions that continue to point to growth. More

30 little ways to differentiate yourself from your competition
National Association of the Remodeling Industry
Kyle Hunt, from Remodel Your Marketing, put together this clever list of ways that remodelers can be remarkable, wow clients, and build a business they are proud of. More

CotY update
National Association of the Remodeling Industry
CotY judging is concluding and the Regional CotY winners will be announced next week. Thank you to everyone who put an entry in — there were 393 entries — in 37 different program categories. All members and entrants will be notified of the winners.More

Are you a remodeler that specializes in kitchens and bathrooms?
National Association of the Remodeling Industry
The 12-week CKBR Prep Course is a facilitated program that builds knowledge in the areas of residential remodeling specific to kitchen and bathrooms. This virtual course starts Thursday, Feb. 12, from 5-7 p.m. CST. More

Milestone for Porch
National Association of the Remodeling Industry
Homeowner membership on Porch has increased 1000 percent in the past 12 months and professionals on the Porch network have grown from 1.5 million to 3.2 million. In addition project insights have jumped to over 130 million. Read more about your NARI benefit. More

Plans to prosper: Small business marketing doesn't mean small impact
Small Business Trends
As a small business owner, you have been told more than a million times, “You need to market your business. It won’t promote itself.” And many small business owners would gladly agree. But implementing that advice is harder than it sounds. With all of the marketing advice out there, how do you know where to start? More

Get more media coverage for your brand with these 4 proven tricks
By Emma Fitzpatrick
No doubt your business has set ambitious goals for the year. Whether you want to grow your user base or net more sales, public relations can help. PR gets respected media contacts to endorse your brand or tell your story to a large audience. Positive stories often trigger a huge surge in sales, Web traffic and social media followers. Use these four public relations tricks to get more media coverage and all the good that comes with it.More

How to get someone's time without going to lunch
With The New York Times declaring the power lunch dead, Inc. wondered what, if anything, this might mean for the fledgling entrepreneur in search of a mentor's or investor's feedback. When taking a pitch or request for a favor, do people like investor Dave McClure prefer Gchat, WhatsApp, or something else? And more importantly, are these modes of communication any more effective than lingering over scallops at Michael's in Midtown Manhattan? More