NARI NewsWatch
Sep. 3, 2014

Aging population faces housing shortage
By 2030, the number of U.S. adults age 50 and older will grow to 132 million — up 70 percent compared with 2000, according to a report released by Harvard University’s Joint Center for Housing Studies and AARP Foundation. The rise can be attributed to the massive baby boomer generation climbing in age, as well as greater longevity among older Americans.More

NARI Legal Corner: Preparing your business for sale
National Association of the Remodeling Industry
Don’t wait until you decide to retire—or otherwise exit your business—to prepare your business for a sale. Start now by making sure your business entity is properly set up, that you’ve maintained the business and comply with statutory requirements. You will also want to ensure that you’ve valued your company correctly so you end up receiving fair compensation for all your hard work. For more details, read this month’s Legal Corner. More

There's still time to register for NARI's Leadership Summit
National Association of the Remodeling Industry
We’re now a few weeks out from the NARI Leadership Summit, Sept. 18 & 19 at The Benson Hotel in Portland, Ore. — but you can still register.

As a key stakeholder in the NARI community, we know you’ll appreciate the speakers and topics we’ve lined up for our fall session.

NARI National will provide reimbursement of up to $1,000 ($500 each, for up to two chapter attendees) directly to NARI chapters.

Our goal is to help NARI Leaders:

NARI National Members will also find value in these sessions, as well as the opportunity to network with NARI chapter leaders from across the country. And besides critical learning, we’ve built in some FUN!

For the full agenda and to register, visit our event page. More

Firm up your fall education schedule
National Association of the Remodeling Industry
As summer winds down, mark your calendar for the following fall courses offered through NARI University. These monthly discussion groups and Webinars provide you and your employees the foundation you need to grow your business. All programs start at noon Central time.

Sept. 18: Interactive Discussion Group topic, “Why (or why not) you should do energy-efficiency upgrades.” Cost is $25. Register here.

Sept. 23: Industry Trend Webinar, “Lutron helps automate the home, from window shades to lighting controls.” The cost to attend is free, but please register here.

Oct. 16: Straight From the Certification Webinar, “Creating a contingency plan to cover you when things go wrong.” These Webinars cost $49. Register here.

Nov. 20: Interactive Discussion Group topic, “How do you deal with volume fluctuations?” Cost is $25. Register here.

Nov. 25: Industry Trend Webinar, James Hardie will introduce you to trends in siding.” Cost is free, but please register here.More

The Sprint Satisfaction Guarantee.
National Association of the Remodeling Industry
Sprint is so confident in their improved network that they have more than quadrupled their satisfaction guarantee period.

If you aren’t 100 percent satisfied with your service, you can simply return the device and any accompanying parts and Sprint will:

The Sprint Satisfaction Guarantee includes the following: CLICK HERE to learn more or contact your Savings Consultant Veronica Pratt at 603-628-2337 or More

Learn more about exit planning with Monterey chapter
National Association of the Remodeling Industry
NARI of Monterey Country (Calif.) will hold a seminar, “How are you planning to exit your business?” on Tues., Sept. 9 from 5:30 to 7:30 p.m. at the new Marvin Design Gallery by Truitt & White at Kitchen Studios. David Lupberger, of Remodel Force, will assist you with creating a plan to monetize and transfer the value of all the relationships your business has established throughout your career. Learn what exit planning is and why you should do it, how to identify potential buyers and what life is like after remodeling. The cost to attend is $15 for all NARI, NAWIC, NKBA and USGBC members. Guests are $20. Please RSVP via e-mail at or by calling Marie at (831) 663-3564. More

Cover legal topics with Greater Phoenix NARI
National Association of the Remodeling Industry
Join Greater Phoenix NARI Wed., Sept. 10 from 5:45 to 8:00 p.m. as it covers the legal topic, “Protect and Prepare for Business Disasters.” Flood, fire, data breaches and lawsuits. Unexpected things happen to every business from time to time. As a business owner, your success is directly tied to your ability to prepare and avoid as many unexpected events as possible. Your business, your employees and your customers are counting on you to manage the surprising events that come your way. In addition, the Arizona Small Business Association will present how NARI members can benefit from ASBA. NARI members are free to attend, and the cost for non-members is $25. For more information and to register, visit the chapter’s website.More

NYC/LI works to reform scaffold law
National Association of the Remodeling Industry
Join NARI NYC/LI on Tues., Sept. 16 for a special presentation from the Lawsuit Reform Alliance of New York, on “New York’s ‘Scaffold Law:’ How You are Paying for It and the Fight for Reform.” Cocktail hour begins at 6:00 p.m., with dinner at 7:00 p.m. at The Watermill in Smithtown. The cost to attend is $55 for members if you pre-register and $65 for non-members and walk-ins. For more information and registration, please visit the chapter’s website.More

Growing need for green renovation experts
By Archita Datta Majumdar
The rising interest in home renovations is closely linked to the rise in home sales, where these renos are adding value by increasing home equity. What is more interesting here is that even though 78 percent of homeowners have said that improving the look and feel of their homes is a key criterion for renovation, they want eco-friendly means to get there. This demand has, in turn, led renovation experts to upgrade their own skills and offer more innovation and efficiency in their projects.More

US construction spending up 1.8 percent in July
The Associated Press via ABC News
U.S. construction spending staged a strong rebound in July, rising by the largest amount in more than two years. All major categories of construction showed gains in an encouraging sign that spending on building projects will help boost the economy in the second half of this year. Construction spending rose 1.8 percent in July, the biggest one-month gain since May 2012, the Commerce Department reported. More

Foreclosures drop sharply in July as housing market recovers
The Hill
Foreclosures plummeted in July, a positive sign for the housing market and broader economic recovery, a new report showed Wednesday. In the past year, the foreclosure rate dropped 21.2 percent, falling to 45,000 last month, the 18th straight month of at least 20 percent year-over-year decline, according to housing market tracking firm CoreLogic.More

Tight housing market expected to let up in fall
The Boston Globe
This month, Heather and Kevin Mallett finally moved into the house they had been searching for, a two-bedroom ranch in Revere, delightfully close to the beach. It took them three years. “The things we were seeing weren’t really what we wanted,” Heather Mallett recalled. “We actually thought at one point that we weren’t going to find a house.” The shortage of homes on the market has frustrated buyers, hampered sales, and boosted prices, but real estate specialists say the tight inventories should ease in fall as more sellers list their homes.More

Technology, innovation required to improve accounts receivable performance
By Scott Wolfe
The economic recession is disappearing and making way for a promising recovery period that challenges financial managers to be creative and strategic in managing their construction company's working capital. To meet the challenge, business owners and financial managers have access to technology improvements that are finally materializing after decades of promise and interesting data and analytics to help guide decision-making. More

3 powerful new ways your business can use social media
By Emma Fitzpatrick
The longer social media thrives, the bigger the role it will play in companies. Today, 81 percent of businesses both small and large are using social media. Out of those, 94 percent use it to communicate marketing messages. But this year social media should be more than just an outlet for your business's marketing messages. Read on to learn three new ways your business can use social media.More

2 little words that will help you sell more
"Yes, and ..." That two-word phrase can deepen your relationships and make you better at sales. That's the word from Isaac Rodriguez, CEO of Provident Loan, and an amateur improv performer. He learned "yes, and … " as an improv technique for continuing or escalating a scene, but then discovered it was very effective in the business world as well. More

10 resources for managing your online reviews
Small Business Trends
Bad reviews aren’t just upsetting. If they give your brand a bad reputation with key customers, it can kill your business. That’s why business owners need to learn to cultivate good reviews and also deal with bad ones when they come. Luckily, we’ve got your back when it comes to managing your online reviews.More

What's first? How sequencing can improve your persuasion and win rates
By Joe Latta
When it comes to proposals and presentations, order matters. In fact, studies have found that even with outstanding, prospect-focused content, changing just its sequence can have profound effects on a prospect's understanding, recall and impression of your key messages. So let's discuss the connection between memory and order — and what it means for the structure of your next proposal or presentation.More

How to use transactional emails to master the customer dating game
Small Biz Technology
Building a solid relationship with your customers is a whole lot like building a personal relationship with a partner. You have to build trust, be responsive, help them when needed ... it’s a lot of work! And just like with personal relationships, there are some tried and true strategies you can use to win at the game of of customer love. Here are some tips and strategies on how to use transactional emails alongside your standard email marketing messages to build customer loyalty and trust. More

'Think tap, not click': Marketers need to get serious about messages for mobile
Mobile Marketing Watch
"Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read on a desktop or laptop PC with a dedicated wired Ethernet connection to the Internet,” begins Steve Dille in a commentary for Marketing Land. “Today, however, email messages are more likely to be opened and read on a smartphone than a PC.”More

The secret to outstanding customer service
Every small business owner knows how expensive and time-consuming it is to acquire new customers. Sooner or later we figure out that the best customer is a repeat customer and outstanding service is the key to customer satisfaction and loyalty. That’s what keeps them coming back time and again.More

Time to start planning for 2015 in your small business
The Huffington Post
As the last days of summer wind down, the kids are headed back to school and the nights are getting cooler. This is the time to begin laying out your approach to a successful first quarter of 2015. Don't be like many small business owners and get caught by surprise — thinking ahead and coming up with a clear direction for your small business in the new year will help you focus on execution when the calendar flips to Jan. 1.More

5 rules for designing a great logo
Bloomberg Businessweek
Chermayeff & Geismar isn’t a household name, but if you walk down any major street in the U.S., you’ll see prominent examples of the studio’s design work. Chase, Showtime, Mobil — the New York firm created bold, recognizable logos for all of them while remaining largely anonymous itself. This year, Ivan Chermayeff and Tom Geismar are getting their design-world due with a lifetime achievement award from the Cooper-Hewitt museum in New York.More

Construction technology: Getting down to business
By Michael J. Berens
Building engineering, design and rendering software continue to get more sophisticated, but on the operational side the construction industry is not keeping pace with other sectors. Recent industry studies reveal where the industry is lagging, where it is at risk and the challenges it faces moving forward. On the whole, the construction industry has been slower than others in integrating its systems and migrating technology and data to the cloud. Employees continue to rely heavily on spreadsheet programs to capture and share data.More

Small business advice: 5 low-cost, high-impact cybersecurity protection measures
The Washington Post
Adobe. Target. EBay. P.F. Chang’s. Not only do they represent some of the most popular brands in their respective industries, they have also been the targets of some of the most crippling data breaches in the past five years. More recently, UPS became the latest victim of a breach, losing data at stores in 24 states across the country. So what can small businesses learn from the mistakes of these large companies?More