NARI NewsWatch
Oct. 8, 2014

Stop storytelling and start story-sharing
By Timothy Clark
When it comes to marketing, it's time to start differentiating your home improvement company from everyone else. And here's how to do it. For decades, home pros have told the story of their business. One company was founded by two brothers who learned the trade from their hard-working father. Another has been in business since 1946. This one has earned 17 major awards, and that one has a five-star rating. Marketing experts have told small businesses to tell their story to sell products and services. The problem is that all of your competitors are doing this, too. More

Kansas City NARI members rebuild decks at Hillcrest Transitional Housing of Platte County
National Association of the Remodeling Industry
The sounds of hammers and saws filled the air as members from the Kansas City NARI rolled up their shirt sleeves and got to work on their annual community service project. Members of the chapter arrived ready to volunteer their time and the needed materials to rebuild decks at the Hillcrest Transitional Housing of Platte County, in Kansas City —a unique place that offers homeless families free fully furnished apartments, food and education. Read how this NARI chapter made a meaningful difference in their community on NARI’s blog. More

NARI National CotY season is here!
National Association of the Remodeling Industry
CotY Season is here! The National CotY Awards program has launched and this year’s competition is better than ever. We’re hosting the program online again this year, and we’ve streamlined the entry process to make entering as simple as possible. Read more here.More

The Home Depot's 2 percent rebate program
National Association of the Remodeling Industry
Are you saving 2 percent on your Home Depot purchases? If you haven’t signed up for The Home Depot rebate program, and you shop there, don’t leave money on the table. Sign into the Members Only side and get instructions on how to receive 2 percent of your money back on your purchases. Don’t forget to update your account if you have had any changes in your credit card information.More

NARI San Diego: 2014 Industry Showcase and Expo
National Association of the Remodeling Industry
NARI of San Diego and the NKBA San Diego Chapter is hosting its 5th annual Industry Showcase and Expo on Thursday, Oct. 9th from 2:30 p.m. to 8:30 p.m. at the Four Points By Sheraton, 8110 Aero Drive, San Diego. See new products and hear dynamic speakers Christopher Peacock and Ellen Cheever, CMKBD, ASID, talk about best business practices while earning CEU credits. For more information and to register, visit the chapter’s website here. More

NARI Central Indiana: Panel discussion on industry trends
National Association of the Remodeling Industry
Join NARI of Central Indiana for their Oct. 9 Panel Discussion on Industry Trends, from 11:30 a.m. to 1:00 p.m. (lunch included) at the Indiana Design Center, 200 S. Rangeline, Carmel, IN. This free presentation will be held in the second floor Resource Library and provide NARI members with the scoop on the latest trends in Lighting, Flooring, and Shading. For more information, call Diana Dinges at 317-705-0794 or register by email at

NARI Madison: Membership meeting Oct. 20

NARI of Madison will hold its general membership meeting, Monday, Oct. 20 at the Marriott Madison West, 1313 John Q Hammons Dr., Middleton, with a workshop at 4:30 p.m., dinner at 5:30 p.m. and the meeting at 6:30 p.m. It’s a great opportunity to network and one person from each company can attend for free! Get more information at the chapter’s website.More

Kansas City NARI: Monster Bash auction and costume party

Kansas City NARI holds their MONSTER BASH auction and costume party on Saturday Oct. 18 from 6:00 to 9:00 p.m. at The Gallery of ISC Surfaces, 9801 Commerce Parkway, Lenexa, KS. Cost is $20 per person and half of the money raised from the auction will benefit The Children’s Place. RSVP by Oct. 13 at 913-362-8833 or email kcnari@remodelingks.comMore

Using affiliate marketing to grow your business
By Mayur Kisani
Affiliate marketing is a revenue-sharing venture between two businesses. It involves a business earning commission for sending new customers. For example, let's say you're running a company that specializes in shoes. But maybe your customers have asked you about handbags, so you recommend another handbag company. This deal can be finalized by affiliate marketing, and you can earn a commission as you're acting as a marketer for the handbag company and fully satisfying customers. If this is your first affiliate program, you may want to consider working with an affiliate network. More

22 marketing ideas for small businesses with limited budgets
Don’t have many bucks to spend on your business? No worries — there are plenty of marketing tactics you can make use of that won’t blow your budget. Let’s see how far you can stretch those dollars. Here are 22 marketing ideas for small businesses working on a small budget.More

The 5 digital marketing strategies businesses say work best
BusinessNewsDaily via FoxBusiness
While email remains king in the types of digital marketing businesses find successful, other tactics are quickly closing the gap, new research finds. Specifically, 54 percent of businesses view email as the most effective form of Internet marketing, according to a study from the marketing research firm Ascend2. More

5 steps to telling your product story better
Sales & Marketing Management
When trying to communicate a complex product story articulating your differentiation is key, but oftentimes it’s just not enough. Here are five steps that help your company tell their product story loud and clear.More

What makes lien waivers unfair?
By Scott Wolfe
A few years ago, a Texas contractor got a $20 million judgment against a property owner who was withholding payment. Shortly thereafter, an appeals court unpinned the judgment and awarded $10 million to the property owner for reimbursed attorney fees. What happened? The contractor in this story, Zachry Construction, got burned by a lien waiver. They signed a waiver of their lien rights in exchange for a payment, and that waiver included a release of any and all claims — including the $20 million claim for work subject to a change order dispute. More

Home design firm Houzz gets $165M for some serious remodeling
Home remodeling is big business, as the recent and fundings have shown us. Today, home inspiration site Houzz announced that it has raised a massive $165 million in new funding as it continues to expand, valuing the company at $2.3 billion, according to the Wall Street Journal. The company is also launching a beta version of an online store, Houzz Marketplace.More

A not-so-sexy home improvement project with real benefits
Replacing windows with more efficient ones doesn’t provide an immediate payoff for homeowners, from an energy-cost standpoint. Yet, come resale time, updated windows can be a plus. More

Small business owners satisfied, but fewer feel successful
U.S. small business owners are more likely now to say they are satisfied with being a small business owner than they were at the tail end of the recession, but are less likely to see themselves as successful. According to a Wells Fargo/Gallup survey of small business owners conducted earlier this year, 56 percent of small business owners, up from 45 percent in 2010, are either extremely or very satisfied with being a small business owner.More

Dreaming big: The fuel for small business ambitions
Business 2 Community
There is nothing wrong with having high hopes for your small business. Fulfilling a dream usually is what brings us to starting a business, and we get to decide how far and wide that dream will go. Dreaming big isn’t for every small business, but it’s something that many small businesses aim to grow. With your head in the clouds.More

Can social media platforms replace a business website?
The Guardian
Recruitment advertising agency andSoMe relies on Facebook and Twitter for its online presence after replacing its website with a holding image two and a half years ago. Co-founder Mark Rice says the move made a statement about the company, reflecting its shift from print to digital advertising and eventually social media: “If we are going to sell our expertise in social media to our clients, where better to do that than on the platforms that we’re selling to them?”More

3 design tips for building a website for a small business
The Huffington Post
Many small businesses will turn to local developers when it comes to building their first business website, while others will rely on agencies, or even step up and take on the challenge themselves. Today, we want to help those who're brave enough to be building their own website.More

Accepting Apple Pay: 3 things you need to do 1st
Is your business considering accepting Apple Pay? Staying on the cutting edge of mobile payments technology is one of the wisest investments a small business can make. But is your business ready for Apple's new mobile payments service? More

7 awesome business tools and how they can help you
Small Business Trends
Mike Michalowicz, CEO of Provendus Group, swears by the importance of the cloud and writes that there’s virtually no limit to what the cloud can do for businesses. While there are tons of ways that the cloud can be used to your advantage. The availability of smashing Web-based tools is a true blessing.More