NARI NewsWatch
Nov. 12, 2014

No more like gates: Rethinking your Facebook marketing plans
By Jessica Taylor
Just as you were on the trend of increasing your "likes," now you have to start all over with your Facebook marketing tactics. Facebook is taking down the "like gate." The social media platform will no longer allow companies to require a user to like a Page to gain access to content, contests, apps or rewards. After an abundance of like gating, Facebook found that the likes were not authentic because the increased number of likes would diminish after a promotion had run its course. What does this mean for your business? More

How I built my business: Kradzinski Remodeling
National Association of the Remodeling Industry
Dan Kradzinski’s advertising on lawn signs and his vehicle has generated calls for estimates from potential customers who are following his truck on the road. Read more about how this two person, family-run remodeling company grew to receive three CotY awards in this month’s “How I built my business” column.More

How we talk to our customers
National Association of the Remodeling Industry
Last week NARI NewsWatch asked:

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Wear your NARI badge proudly
National Association of the Remodeling Industry
Are you interested in Houzz’s badge program that allows you to more easily to advertise your NARI affiliation via their online platform? Let clients know your professional and educational affiliations by adding a badge to your Houzz profile.

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Rebuilding Together Twin Cities: Give to the Max Day
National Association of the Remodeling Industry
Rebuilding Together Twin Cities thanks the many NARI members who have given materials and volunteer help that has made critical home repairs possible for low-income homeowners who are older adults, individuals living with disabilities, families with children and active and retired members of the armed services. Their Give to the Max Day is Thursday, Nov. 13 and they hope to raise funds to help the 200-plus families still on their list that still need assistance. To help, visit the GiveMN donation page.

Rebuilding Together of South Central Florida could use a few more volunteers to help complete repairs alongside the seven families they are we're working with now. If you're looking for an opportunity to get involved, call or email them at (352)692-4973, or volunteer@rebuildingtogetherncf.org. Skilled volunteers are always appreciated!More

Don't miss out on The Home Depot's 2 percent rebate program
National Association of the Remodeling Industry
If you haven’t signed up for The Home Depot rebate program, and you shop there, don’t leave money on the table. Sign into the Members Only side and get instructions on how to receive 2 percent of your money back on your purchases.More

December test dates
National Association of the Remodeling Industry
With the approach of fall classes and study groups coming to an end, keep in mind that the next scheduled certification test dates are Dec. 12 and 13, 2014. Candidates will receive individual email reminders within the next couple of weeks with more detail.More

Make certification part of your New Year's resolution
National Association of the Remodeling Industry
NARI National’s next classes will start again in 2015. Please be sure to check with your individual chapter for any local in-person classes.

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Don't forget about those CotY scholarship dollars!
National Association of the Remodeling Industry
All 2014 CotY winners were awarded partial scholarships applicable toward new certification fees. The scholarship money that was awarded for the 2014 winners expires June 30, 2015, so be sure to take advantage of the added benefit the CotY awards bring. Any questions with regard to NARI’s education or certification programs, including fees and scholarship money, can be directed to cfoley@nari.org.More

Networking incentives
National Association of the Remodeling Industry
Invite a friend — or two to your next chapter event. NARI National’s Membership Recruitment Incentive Program rewards NARI members with cash for recruiting new members to join NARI and will come to a close this year Dec. 31. The program is easy to participate in and offers members the opportunity to generate extra cash. Get the Recruitment Verification Form and the Rules and Regulations here.More

Delchester NARI Membership Meeting: Safety in the workplace
National Association of the Remodeling Industry
Safety in the workplace is the topic of the Delchester NARI Membership Meeting on Thurs., Nov. 20, from 6-8:30 p.m. at A & C Kitchens & Bath, 2000 Concord Rd, Chester PA. OSHA Authorized Outreach Trainer Dan Stabilito, LEED AP, will lead the presentation. Dan is Safety Director President, Brandywine Safety Solutions, LLC, and a Licensed Training Partner with the American Red Cross. The cost is $25 for NARI members, $35 for non-members and free for first-time attendees. Registration is necessary. Click here.More

NARI Silicon Valley: 2014 Marine Toys for Tots campaign
National Association of the Remodeling Industry
NARI of Silicon Valley is participating in the 2014 Marine Toys for Tots campaign. Donations are open to all members and our remodeling colleagues. Drop off your toy(s) at the registration table at the Nov. 19 chapter meeting at the Cypress Hotel or at one of the three official member drop-off locations: Century Stereo, The Sliding Door Company or Valet Custom Cabinets & Closets.More

Milwaukee/NARI Home Improvement Council: Remodeler's & Supplier Expo
National Association of the Remodeling Industry
Getting a photo with Green Bay Packers’ Gilbert Brown is just one of the many highlights that the Milwaukee/NARI Home Improvement Council has in store on Thursday, Nov. 13 as part of the Remodeler’s & Supplier Expo taking place at the Potawatomi Hotel & Casino that runs from 7:30 a.m. to 5 p.m. For information and registration, sign up here.More

How asking questions in sales creates endless opportunities
Small Business Trends
The shy or demure person, who may be as equally talented as the more outgoing, will not be as likely to get as far ahead in business. That’s why a “friendly ask” is the best tool for business, and it is one strategy that most everyone is capable of initiating.More

How every business — including small local players — can use native advertising
Marketing Land
One of the fastest growing trends in advertising is native advertising. Research firm BIA/Kelsey estimates native advertising on social media alone will grow to $5 billion in 2017, from $3.1 billion this year. The reason for the fast growth is the reported effectiveness of native ads in engaging users.More

4 ways to find more time for sales in your small business
The Huffington Post
If your sales in your small business aren't hitting your monthly goals, think about devoting more time to developing sales. When you're a one-person business, it's on you to wear all the hats in your business — including marketing, operations, human resources and sales, etc. Since cloning is not an option at this point, you must make the best use of the time you spend in your business, with sales at the top of the list. More

Learning from a presentation or interview post-mortem
By Hank Boyer
Following the completion of a sales presentation or job interview, a best practice is to perform a meeting post-mortem. While the most important perspective will be the assessment your interviewers and customers make, it is highly instructive to objectively and candidly evaluate how you did during each meeting. Mastering the interview or selling process is a series of progressive realizations and learnings coupled with continuous improvement, and the meeting post-mortem process is the most organized way to drive this. More

What says it better, close rate or net sales?
Remodeling
Salespeople need to feel the love, that is, they need to be successful. But what that means for them, and what it means for the company they work for, may not always align. And why it matters is that a company distributing leads — leads that cost $300-plus each — to salespeople wants to be certain that those leads are going into the right hands, i.e., to the salesperson who's most likely to bring back a job, and at a price above the company average. More

The construction industry is about to take off — and jobs could follow
The Washington Post
Terry Segerberg knows when the construction industry is about to slow down or take off — before the builders do. She knew it six months before the housing bubble popped and the industry laid off a couple of million workers, when she sensed builders moving from new projects to remodeling ones — a sign that activity was ebbing.More

Your guide to a smooth-running construction project
Houzz
Imagine walking into your newly built or remodeled home and seeing it exactly as you had imagined it at the start of construction: the windows are all in the right places, the flooring is the right color, and the kitchen cabinets are a perfect fit. For most people, reality is often different from that idyllic scenario. More

New Congress: What small business can expect
USA Today
The shift in power in Congress may give small businesses help with taxes and regulations, but there's little expectation that sweeping changes are in store. In fact, more gridlock could be on the way. Although Republicans won a majority in the Senate in the recent election, Democrats have enough votes to prevent GOP leadership from cutting off filibusters aimed at stalling legislation. More

Optimism rebounds among small-business owners in October
The Wall Street Journal
Small-business owners were more upbeat about hiring, capital spending and sales expectations in October, lifting overall business confidence, according to a report. The National Federation of Independent Business’s small-business optimism index increased 0.8 point to 96.1 in October. It was one of the highest readings so far in this expansion, although the level remains below that usually seen in an expansion. More

Providing health insurance still a struggle for small business
The New York Times
Brian Adams, who sells fireplaces in Indianapolis, is like many of the nation’s small-business owners. As the cost of providing health benefits has climbed, he has struggled to afford coverage for his employees — a problem the new healthcare law was designed, in part, to address. But a year after the law’s introduction of the insurance exchanges, provisions that were supposed to help small businesses offer employee health benefits are largely seen as a failure.More

Pros and cons of mobile-payment systems
The Associated Press via FoxBusiness
Wireless? Bar codes? What's the best way to pay with your phone? Apple Pay, Google Wallet and a few other services use a wireless technology called near-field communication, or NFC. With Apple Pay, the phone unlocks automatically when you hold it near the NFC reader on the merchant's payment system.More