NARI NewsWatch
Dec. 3, 2014

The top 7 content marketing trends that will dominate 2015
Content marketing is bigger than ever; content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles. This article outlines some of the significant challenges marketers will face this year when it comes to content marketing, as well as looking at trends we’re likely to see during 2015.More

Question of the Week
Last week NARI NewsWatch asked, "Do you charge for written estimates/consultations?"

58 of you responded:

No, it's part of doing business. (40%)
Yes, my time is worth money. (21%)
Sometimes, it depends on the scope or type of job. (40%) More

Effective websites
National Association of the Remodeling Industry
Your website must be designed with the ultimate goal of “being found” says newspaper columnist and NARI National member Lorraine Hart in this week’s NARI blog, “Effective Websites”. It’s not enough to have just a designer or a programmer—you need someone who understands Search Engine Optimization (SEO). Read more here.

Do you have the NARI logo on your website or promotional material? If not, you should! The more the consuming public becomes aware that this logo is a sign of professionals who abide by a strong Code of Ethics and sound business practices, the more they will contact a NARI member to complete their remodeling job. Click here to find the updated NARI logo with videos links about hiring a NARI contractor.More

2015 CotY Awards
National Association of the Remodeling Industry
Don't miss out! This Friday, Dec. 5, is the final deadline to submit your entries for the 2015 CotY Awards. You can prepare your presentation utilizing your favorite software, save in PDF format and upload for consideration. NARI members can register and get started here.

Friday, Dec. 5 is also the entry deadline for the NARI Achievement Awards. The NARI Achievement Awards were established to honor those who really make a difference in our industry, and we want to hear from you. Click here to nominate someone or a chapter for these special awards. More

2015 Fred Case Remodeling Entrepreneur of the Year Award
National Association of the Remodeling Industry
Nominate an individual or yourself for the 2015 Fred Case Remodeling Entrepreneur of the Year Award that recognizes innovative spirit. Email nominations to Darryl Crosby at by Jan. 15 . Four finalists will each win $2,500. The winner will be announced at the 30th Annual Big 50 Awards and Remodeling Leadership Conference and win an additional $10,000. Application requirements include being an owner(s) of U.S.-based, full–service remodeling businesses doing $2.5 mm or less in gross volume in the last fiscal year, and been in continuous operation for at least three full years. Learn more here.More

The Home Depot's 2 percent rebate program
National Association of the Remodeling Industry
Receive a 2 percent rebate based on purchases you make at The Home Depot. All NARI members in good standing are eligible for this rebate. The 2 percent rebate is paid by The Home Depot directly to you twice per year. In order to begin earning your rebate, you must be enrolled in the program and then register the accounts you use or plan to use to pay for items at The Home Depot (i.e. credit cards, checking accounts, and keytag accounts). Sign into the Members Only side and get instructions on how to receive 2 percent of your money back on your purchases.More

Free webinar: Fall protection for residential remodelers
National Association of the Remodeling Industry
Damon Bonneau from OSHA will present fall protection for residential remodelers on Tuesday, Dec. 9 at 12 p.m. CST. Register here. More

Enroll now: Certified Remodeler, Certified Remodeler Associate and Certified Remodeler Specialist
National Association of the Remodeling Industry
Certified Remodeler (CR), Certified Remodeler Associate (CRA) and Certified Remodeler Specialist (CRS) starts Jan. 12, and meets every Monday for 12 weeks; 5-7 p.m. CST.

Download the enrollment form(s) here. For more information, contact More

DelChester NARI congratulates member Pine Street Carpenters
National Association of the Remodeling Industry
The DelChester NARI chapter congratulates member Pine Street Carpenters on their 7th annual community outreach initiative, “The 100 Wheels Project” which purchases and assembles bicycles for underprivileged children in the region. Read more here about how the "100 Wheels Project" connects with local businesses and organizations to do good and have fun.More

Milwaukee/NARI Home Improvement Council: Quoting & Margins seminar
National Association of the Remodeling Industry
If you don't have a firm grasp on how to price a job, you may set the price to win the job, but risk losing money. The Milwaukee/NARI Home Improvement Council will hold a Quoting & Margins seminar on Tuesday, Dec. 9 at 8:30 a.m. at the NARI office, 11815 W. Dearbourn Avenue, Wauwatosa, presented by the Cathedral Consulting Group, LLC., to help you better understand mark-up and margin. Cost is $10. Register here.More

NARI-BIE Annual Holiday Gathering
National Association of the Remodeling Industry
The NARI-BIE Chapter’s Annual Holiday Gathering will be held Tuesday, Dec. 16 from 5-7 p.m. at Gehman Design Remodeling, 355 Main Street, Harleysville, Pennsylvania. Bring a non-perishable item to be donated to Manna on Main Street, and mingle with fellow members and guests. Register here.More

The many benefits of NARI membership
National Association of the Remodeling Industry
NARI National President, Kevin Anundson, MCR, CKBR, presents The Many Benefits of NARI Membership at the NARI of Diablo Valley’s Holiday Mixer on Tuesday, Dec. 16th from 6 to 8 p.m. at the Standards of Excellence, 2260 Commerce, Ave. Ste. B., Concord, CA. Network, learn and take part in the 50/50 charity raffle. Register here.More

3 ways to turn the tables on your customer
When it comes to sales, there are certain customers who will do whatever it takes to delay closing the deal. It's quite odd. In the beginning, they love your company and give you the verbal commitment. You have a few more meetings and they're ready to get started. All a sudden you find yourself in their office heading back to square one. More

Great customer support is also a growth hack
Business 2 Community
Customer support is never on top of the list when it comes to growth tactics. Most of the time, it’s not even on the list. For those at Front though, customer support has helped them from the start to grow, retain and create real relationships with customers. Because it does help to have a great product. But in the end, it’s always going to be about your customer. The thing is, customer support is not only about fixing bugs and replying to ticket requests.More

Growth in renovation industry spurs employment
By Archita Datta Majumdar
The U.S. construction industry is on an upward swing, which has led to record employment figures. Construction and renovation firms have added 20,000 jobs this year, reaching a five-year high in August, according to the Associated General Contractors of America. This accelerated employment growth was the largest since 2006, with residential building and specialty trade contractors adding a maximum number of employees at 5.7 percent. Continued recovery in the construction sector also means that the number of workers looking for work is steadily falling. More

Train to fain: Remodelers reveal valuable training tips
The perfect employee is loyal, flexible, and able to get the job done right first time every time. The perfect employee also is just about impossible to find. But, over time, you can groom employees to be all that you hoped, provided you take the time to train them and provide them with a career path. Over the past decade, businesses across the U.S. have realized that employee development and training makes a big difference in a company’s eventual success. More

Goodbye, Grinch — Small business owners are feeling the holiday cheer
A recent study shows that small business owners are becoming increasingly optimistic about doling out holiday bonuses, among other perks. Small business owners plan to be a little more generous with holiday bonuses this year amid a steadily improving economy, according to a recent survey.More

US small business borrowing rises to highest on record
U.S. small businesses ramped up borrowing in October, pushing the Thomson Reuters/PayNet Small Business Lending Index to a record high, according to data released. The reading of 131.8, up from 127.1 in September, was the highest since the index launched in 2005. More

5 technologies to transform your small business in 2015 via FoxBusiness
Technology is an essential ingredient for fueling innovation and offers an advantage to transforming your business. But when was the last time that you not only assessed the tech gear, software and services you are currently using but also looked to see what new components you should add to your computing infrastructure?More

Employees want wearable devices, overwhelmed by technology
Eight in 10 full-time employees would be motivated to use company-provided wearable tech allowing employers to track their health and wellness data. While some workers are overwhelmed by information and technology, more than 6 in 10 workers believe that work overload is most harmful to their productivity, according to a study released by cloud-based application for talent management developer Cornerstone OnDemand, conducted in collaboration with Kelton. More