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NARI would like to wish its members, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year for the industry, we would like to provide the readers of the NARI Newswatch a look at the most accessed articles from 2019. Our regular publication will resume Wednesday, Jan. 8.
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Remodelers Advantage
From March 13: Remodelers and Custom Home Builders spend millions every year, driving prospective clients to their websites and landing pages.. doing everything in their power to get visitors to hit that “contact us” link or fill out a form to provide more information and request a meeting with you… Eureka… A Conversion! A Lead! A Potential New Client!
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MarkupAndProfit.com
From April 17: Michael Stone writes: "When I teach a class or webinar, sometimes I wonder if those listening understand what I'm trying to say. After reading some of the questions that came in during last week's webinar on calculating your markup, I realized I missed the mark. Here are a few of the questions:
- I have no employees, what is my markup?
- What is my minimum markup?
- Does your markup formula work in Canada?
- I am an interior designer, should my markup be 1.50 or do I add a margin for profit?
- I am a roofer, is my markup for a specialty or a remodeling contractor?
Let me say first that all these questions are covered in some depth in the Markup and Profit, Revisited book. However, we went at a fairly good clip in the presentation, so I want to address more on the topic of markup here."
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Construction Programs & Results, Inc.
From May 8: We received an interesting question from a contractor:
We have a customer (our local Commonwealth Attorney) who is asking us to do handyman type work for him on a consistent basis. We like to stay in his good graces, especially for referrals. It gets a bit tedious to prepare a contract each time. Is it ever a good idea to have a "service agreement" for the entire year, to review annually, that will cover small jobs under a certain amount? That way we could do his work and invoice him as needed? He is the only customer we have like this. Any thoughts are always appreciated.
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By Emma Fitzpatrick
From July 10: Social media marketing is always evolving. What worked last year (or even last week) may not do the trick again. That's why you've got to stay afoot of the latest trends and studies. You'll learn new, data-driven tips about how to get the most out of what you're already doing. Speaking of, changing and optimizing the time you post content on each social platform can make a big impact, as outlined in a Sprout Social report. Read on to learn the best time to publish on each platform to maximize engagement — and how that changes in each industry.
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PowerTips Unscripted
From May 22: Toyota pioneered the LEAN manufacturing system, and we know — houses aren’t cars. But neither are people, and the LEAN concept of continuous improvement is used by hospitals too.
So even if remodeling isn’t brain surgery, we can learn a lot from how LEAN has been applied in healthcare. You can get some of the best help with your business by looking at how other industries use continuous improvement.
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Qualified Remodeler
From Sept. 11: In a recent article, I stated that a well-run specialty home improvement company, which sells a single product line such as replacement windows, roofing, siding, or a combination of these or similar products, should target to earn no less than 10 percent pretax net profit.
A general remodeling company should plan to earn no less than 5 percent to 6 percent pretax net profit.
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Miracle Sealants Levolution is a revolution in Tile Spacing & Leveling Systems for all tiles, especially large format tile. Levolution is an all in one system that can be used for both floor & wall installs. This system is recognized by industry professionals for its best performance. Levolution has the least expensive component cost per square foot and saves up to 51% in labor over other systems.
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Sacramento Business Journal
From Oct. 9: Life is busy as a small business owner, with many forgoing vacations and avoiding time out of the office. With the right technology solutions, though, small business owners can build efficiencies and stay connected (or as connected as they want to be) from anywhere.
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Remodelers Advantage
From Aug. 24: One of the most important aspects of marketing is positioning your company in your space — but many remodelers often overlook this critical component. However, it’s the best way to separate your company from the competition, especially if you’re in a crowded market or competing against entrenched firms.
Wes Powell, co-owner and vice-president of Builder Funnel, says positioning isn’t something you do with your products or services, but instead it happens in the mind of your prospect. Comparing it to the automobile industry, Mercedes-Benz might hold the position of quality, Volkswagen might hold the position of economy, and Toyota might hold the position of reliability, but each one has its unique position in your mind and none of them overlap.
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Broan took recessed lighting a step further by incorporating powerful, quiet ventilation in the same design. These fan/lights disappear into the ceiling and match perfectly with other recessed lights. Whether a bathroom, closet, or high-traffic family room, Broan helps keep any space fresher and comfortable.
Learn more at Broan.com
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Construction Programs & Results, Inc.
From July 24: This note came in recently from a specialty contractor and I wanted to share it with you. There are always at least two sides to any scenario, but if you want to stay in business, consider it a lesson on how not to treat a subcontractor.
I have a scenario where the contractor is trying to get me to work that was not included in the original scope of work for free and getting hostile when I told him I cannot do that but I am willing to put together a proposal. Then I found out the superintendent of the job was trying to hire my guy behind my back to do this extra work. I was wondering if there was an article you guys have or any advice to handle this. See a lot of stuff regarding s***ty subs not too many on the GC side.
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The ZipWall® Magnetic Dust Barrier Door is the easiest way to get in and out of a dust barrier. Powerful self-closing action maintains a tight seal. No bending or stooping to open and close. Quick and easy to install. Durable and reusable. Learn More
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Construction Programs & Results
From April 3: Michael Stone writes: “Everyone, and I do mean everyone, who has ever compiled an estimate has made a math error that put knots in their stomach once it was realized. I've been down that path more than once. Until a contract has been signed, you aren't bound by a quote. Admit you made a mistake and revise the price. There's an excellent chance you'll lose the job, and that's why you don't want to make mistakes in the first place."
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