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National Association of the Remodeling Industry
There’s nothing more important than trust when it comes to closing a sale. In this week’s guest blog post, NARI National Member HomeAdvisor writes that in order to build trust with homeowners, you have to first address their three biggest fears. What are these fears and how can you alleviate them?
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National Association of the Remodeling Industry
NARI is pleased to announce the selection of 158 Regional CotY (Contractor of the Year) winners from the 2016 competition, with 22 supplier/vendor project team members. Regional CotY Winners now advance as finalists at the national level. Check out the winners!
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National Association of the Remodeling Industry
 Generational speaker, Preston Swincher, will present the afternoon keynote, “Leading & Selling Through Generations,” on Thursday, Apr. 7 at the NARI Spring Business Meeting in Austin, TX. We could tell you more about him, but we’ll let him do the talking through a video he recorded just for NARI members.
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The subfloor you choose today is the base your homeowners will depend on for quiet, stiff floors for years to come. With high wood density and, moisture-fighting resins throughout the panel, AdvanTech® subfloors install fast and stay flat. Say goodbye to squeaks and sanding. www.AdvanTechPerforms.com
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National Association of the Remodeling Industry
The online Certified Lead Carpenter (CLC) study group is a facilitated program that will build your knowledge in all areas of residential remodeling, and serves as preparation for the CLC exam. The prep course begins Feb. 24 and runs for 12 weeks; 5 to 7 p.m. (CT).
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National Association of the Remodeling Industry
 NARI member company owners and their employees are eligible for two key offers through the FCA US LLC (formerly Chrysler Group) member benefit: $500 cash allowance toward the purchase or lease of eligible vehicles in the Chrysler, Jeep, Dodge, RAM and Fiat lineup, and one of four On the Job program allowances, worth up to $1,000.
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WhisperFit® EZ is the perfect solution for any remodeler looking to quickly and easily replace an existing vent fan from below the ceiling. This affordable low-profile workhorse delivers quiet, energy-efficient and effective exhaust ventilation for the many bathrooms in your portfolio. Best of all, it fits wherever you need it.
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Chrysalis Awards
Entry packages for the 2016 Chrysalis Awards are now available for download. Deadline is Mar. 25.
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Professional Remodeler
HGTV host, Laurie March, has been announced as the keynote for Professional Remodelers’ GenX-Change in Dallas, Apr. 13-15. This event provides a day and a half of interactive content where you will learn from those who have succeeded by taking risks to grow their business. NARI members can attend at a discount.
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Measuring a home has never been easier! Simply snap a few photos with the HOVER 3D app and get accurate measurements for siding, windows and more. HOVER saves you time and money by eliminating the need to re-measure and make unnecessary trips to the jobsite. For more information, visit www.hover.to.
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Remodeling Magazine
Our firm uses a three-part survey system, the final phase of which is the follow-up calls we make after projects have been completed. Most people think of this as an optional best practice for sales and marketing. However, this is such an important aspect of sales prospecting that it should be considered a requirement. But, as with the other surveying that is done, the real value comes in the information that drives continual improvement — not just in sales, but across the entire organization.
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Entrepreneur
Despite the wisdom and many benefits of creating a rock-solid marketing plan, virtually all marketing plans contains the same flaw: They're written to cover a year-long period, but inevitably, circumstances change, sometimes dramatically, during those 12 months. And many of those changes are significant enough to render some or all of your beautifully crafted plan incorrect or obsolete.
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Pro Remodeler
Contractors who discover a defect in their work find themselves between a rock and a hard place. They can ignore the problem and risk liability, or fix it and risk destroying evidence — also known as “spoliation.” If litigation develops down the road, contractors who destroy evidence, even with the best of intentions, can wind up paying damages as assessed by a court.
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Inc.
Let's say you're trying to sell something ... say, a comfy chair.
You'd probably encourage your prospective customer to sit in the chair. You'd point out the chair's features: great frame, reputable manufacturer, durable fabric, etc. But by forgetting to use one of the most persuasive words in the English language, you'd run the risk of blowing the sale.
What's the magic word? "Because."
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