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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit      August 12, 2015

American Builders

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Learn to play by Google's SEO rules
National Association of the Remodeling Industry
If you haven’t already noticed, Google has recently implemented some new policies that can vastly affect your ability to get found on the Internet. Guest blogger Lorraine Hart shares some suggestions (and a few words of caution) for playing by Google’s SEO rules.
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CKBR virtual prep course
National Association of the Remodeling Industry
NARI’s virtual Certified Kitchen and Bath Remodeler (CKBR) study group is a facilitated program that will build your knowledge in the areas of residential remodeling specific to kitchen and bathrooms and serves as preparation for the CKBR exam. The online prep course will start Sept. 3 and run every Thursday for twelve weeks; 5-7 p.m. CT. for additional information contact Cindy Foley.
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NARI University's complimentary webinar
National Association of the Remodeling Industry
Register today for NARI University’s complimentary webinar, Residential Ventilation: Understanding Home Ventilation, from 12 to 1 p.m. CT on Aug. 20. Nick Kress, CRA, UDCP, will discuss the ventilation requirements and optional systems available to the remodeler.
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  Safely Remove Multiple Layers of Paint

FRANMAR’s BLUE BEAR® Paint & Urethane Stripper is a customer favorite when it comes to DIY projects. Made from soybeans, this gelled remover is amazing at removing multiple layers coatings on wood, metal, and concrete surfaces. This award winning product is low odor, safe to use and Made In America.

Fall Leadership Summit speaker spotlight
National Association of the Remodeling Industry
One of this year’s Summit keynote speakers is Robb Best, CKD, Sr. Advisor of Cognitive Strategy for Elkay. Throughout his 27-year career in the industry, he’s been an award-winning designer and top salesman, but his fascination with neuroscience has led to the development of a selling and marketing system based on the way the brain processes information.
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Save big with Fiat Chrysler Automobiles On The Job allowance
Fiat Chrysler Automobiles
Get a special $500 cash allowance toward the purchase or lease of many of the most popular vehicles in the FCA US lineup: Chrysler®, Dodge®, Jeep® and Ram® and the FIAT® 500L. NARI members and their employees can combine this stackable $500 cash allowance with most current retail incentives and choose an On The Job program allowance.
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Ventilation Fan Installation made Simple

Every bathroom remodel has its challenges. WhisperFit EZ slashes installation time by using existing duct work. Its low profile 5⅝” depth, Flex-Z Fast™ bracket & detachable installation adapter make it a cinch to install. Pick-A-Flow™ Speed Selector lets you customize airflow to 80 or 110 CFM with the flip of a switch.
See What You're Missing

The CAMO® Edge Pro is the fastest and most cost-effective way to install hidden fasteners. This stand-up, collated system will give your clients a beautiful, Barefoot Approved™ deck while getting you onto the next job even quicker! The tool works with a variety of decking, to learn more visit:
Special Offer for NARI Members

Manage your most valuable asset - Your Reputation

Do you know how your customers truly feel about your business? GuildQuality can help you find out with our exclusive offer of 50 free surveys for NARI members. Survey responses are delivered to you in real-time, so you’ll know exactly how you’re performing with your customers.

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2016 NKBA Design Competition deadline approaching
Have you mastered the elements and principles of design? Enter the 2016 NKBA Design Competition for cash prizes, industry recognition, and national media coverage. The competition features an honorary award exclusive to professionals from the builder/remodeler segment. All entries must be received at the NKBA Headquarters by Aug. 28.
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Women in Residential Construction Conference
Professional Remodeler
Join more than 100 female executives and managers from top firms across residential construction, including NARI President Judy Mozen, CR, GCP, for Building Together: Women in Residential Construction, Sept. 23-25 in Phoenix. NARI members receive a discounted registration fee by entering the code PARTNER.
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Bucking the trends: What homeowners really want
By Michael J. Berens
As the year began, kitchen and bath trend forecasters made their pronouncements about what changes we should expect to see in 2015. Now that we are more than halfway through the year and heading into the fall design and remodeling season, are those trends indeed trending? There were some hits and some misses. If one were to choose one word that describes what the majority of homeowners want, it would be "pragmatic." Style matters, but function rules.
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Construction contracts: It's better to be friendly, fair
By Nate Budde
Construction contracts can be long and complicated documents, and form the basis of the relationships between the signing parties. Generally speaking, parties at the top of the contracting chain have more leverage, and can use their contracts to shift financial risk down the contracting chain. Despite the ability to shift this financial risk, and the real and worthwhile desire of all companies to protect themselves, it makes more sense over the long run, and in terms of building repeatable and lucrative relationships, to contract fairly.
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Missed last week's issue? See which articles your colleagues read most.

    Instagram is too large for your business to ignore (Entrepreneur)
NARI Remodeling Member Profile Survey (National Association of the Remodeling Industry)
Remodeling's talent problem and how to address it (Remodeling Magazine)
4 ways to integrate direct mail into your digital marketing landscape (Entrepreneur)
Engage with your peers on NARI's LinkedIn group (National Association of the Remodeling Industry)

Don't be left behind. Click here to see what else you missed.

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Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Editor, 469.420.2635  
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