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5 online metrics that matter for home improvement lead generation (and 5 that don't)
National Association of the Remodeling Industry
Not all leads are created equal. Different lead sources have different values, based on how well they convert, eventually into sales. Our guest blogger, Todd Bairstow, provides a quick look at five pairs of common online metrics and suggests before spending your hard-earned dollars to “boost the numbers,” make sure you’re boosting the numbers that actually make a difference.
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Call for entries: NARI's 2016 National CotY Awards
National Association of the Remodeling Industry
Entries are now being accepted for NARI’s 2016 National Contractor of the Year (CotY) Awards. The awards are available to NARI member contractors in good standing and will be judged on projects finished between Dec. 1, 2013 and Nov. 30, 2015. Early bird pricing deadline is Nov. 2.
CKBR prep course begins tomorrow
National Association of the Remodeling Industry
NARI’s virtual Certified Kitchen and Bath Remodeler (CKBR) study group is a facilitated program that will build your knowledge in the areas of residential remodeling specific to kitchen and bathrooms and serves as preparation for the CKBR exam. The online prep course starts tomorrow and runs every Thursday for twelve weeks; 5-7 pm CT. For additional information, contact Cindy Foley.
PRODUCT SHOWCASE
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FRANMAR’s BLUE BEAR® Paint & Urethane Stripper is a customer favorite when it comes to DIY projects. Made from soybeans, this gelled remover is amazing at removing multiple layers coatings on wood, metal, and concrete surfaces. This award winning product is low odor, safe to use and Made In America.
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Straight from the certifications webinar
National Association of the Remodeling Industry
Register now for the complimentary webinar, “Enclosed Spaces – The New OSHA Rules,” September 8 at noon CT. OSHA has added a new subpart designed to protect employees from exposure to many hazards associated with work in permit-required enclosed spaces, including atmospheric and physical hazards. Learn what those hazards might be and how to address them.
NARI Marketplace = big savings
NARI Marketplace
Did you know that those who participate in the NARI Marketplace save $400 per year (on average)? Learn how you, too, can cut your operational costs and increase your profitability by taking advantage of the program.
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PRODUCT SHOWCASES
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Every bathroom remodel has its challenges. WhisperFit EZ slashes installation time by using existing duct work. Its low profile 5⅝” depth, Flex-Z Fast™ bracket & detachable installation adapter make it a cinch to install. Pick-A-Flow™ Speed Selector lets you customize airflow to 80 or 110 CFM with the flip of a switch.
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The CAMO® Edge Pro is the fastest and most cost-effective way to install hidden fasteners. This stand-up, collated system will give your clients a beautiful, Barefoot Approved™ deck while getting you onto the next job even quicker! The tool works with a variety of decking, to learn more visit: camofasteners.com/edgepro
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Manage your most valuable asset - Your Reputation
Do you know how your customers truly feel about your business? GuildQuality can help you find out with our exclusive offer of 50 free surveys for NARI members. Survey responses are delivered to you in real-time, so you’ll know exactly how you’re performing with your customers. Click to learn more. |
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Join NARI at R|D|J 2015 in Chicago
Remodeling Show
The Remodeling Show | DeckExpo | JLC LIVE (R|D|J) takes place Sept. 30-Oct. 2 at Navy Pier in Chicago. This premier event boasts an unmatched educational program, vast networking opportunities, and a lively expo floor featuring the latest tools and services for the residential construction industry. As a special bonus, NARI members can register for complimentary exhibit hall access.
Free webinar: Insights from Houzz on bathroom remodeling trends
Houzz
Register for this complimentary webinar on Sept. 15 at 1 p.m. CT to learn the "what" and "why" when it comes to consumer bathroom trends and preferences. From motivations and product and material choices to environmental considerations and demographic comparisons, Houzz shares consumer insights to empower your business.
The golden rule for marketing on each social network
By Emma Fitzpatrick
 Of course, there are social media marketing rules that apply across all networks, but each network truly has its own idiosyncrasies. Knowing what resonates on each social platform gives your brand power. Then, you can spend less time crafting posts and have them perform better than ever. Read on to discover the golden rule for marketing on each one of the top four social networks — Facebook, Twitter, Instagram and Pinterest.
What you can do to revive remodeling apprenticeships
Remodeling Magazine
Paul Winans writes: There have been encouraging signs that America’s attitude towards those who don’t go to college is changing.
I recently read an article in The New York Times by Nelson D. Schwartz titled, Rising Appeal of Apprenticeship, with the tag line “Vocational Training Offers Alternative Path to Middle Class, and Replaces Student Debt With Sometimes Highly Paid Training.” I almost started crying.
Construction gains mixed in July, but outlook remains positive
By Michael J. Berens
Construction sector gains continued to seesaw month-to-month between modest increases and modest dips at the start of the third quarter. However, most sectors are trending positive for year-to-date and year-over-year, with some experiencing bounces at prerecession levels. Across the board, industry leaders expect business to remain positive for the remainder of the year, with year-end increases well above 2014 levels. Here is a look at the latest reports.
Missed last week's issue? See which articles your colleagues read most.
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