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As 2016 comes to a close, NARI would like to wish its members, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year for the industry, we would like to provide the readers of the NARI NewsWatch a look at the most accessed articles from the year. Our regular publication will resume Jan. 4.
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By Brian Paich
From Aug. 17: Homeowners who have never been through remodeling focus on the "before" and "after" of a project — rarely do they think about the "during." They get caught up in the glitz and glam of the impending project completion and what it will look like when their kitchen is redesigned or their living room is expanded. Homeowners who have been through a previous remodel know better. These insights provide you with an opportunity to differentiate your business.
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By Michael J. Berens
From Aug. 24: Design activity weakened slightly in the second quarter, even as demand for remodeling and renovation services increased. The dip in design business may be attributable to a number of factors, including fluctuations in the housing market and concern about the economy — conditions that have since improved. Yet another reason for the decline appears to be a change in consumer behavior, with homeowners opting to spend less on design and more on upgrades.
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By Michael J. Berens
From July 6: Homeowners are pulling out the stops on home renovation. Increased confidence in the economy, rising home prices, a shortage of affordable housing, and a desire to stay put are combining to create near-record levels of renovation and remodeling activity. For new home buyers and those who plan to remain in their current home, kitchen and bathroom renovation projects top the list. Conditions have rarely been better than now for remodelers and interior designers.
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The HELPcard® provides an avenue for your business to flourish by offering customers an affordable monthly payment option. Having this option available provides an opportunity to grow revenue beyond the cash customer as well as give individuals the immediate use of products and services they need. Learn more and Enroll now!
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By Brie Ragland
From Aug. 10: A packed auditorium of home builders and industry members eagerly awaited the arrival of the Sunbelt Builders Show opening session leaders, Chip and Joanna Gaines, at the Gaylord Texan Resort and Convention Center in Grapevine, Texas. Chip and Joanna, stars of HGTV's "Fixer Upper," were scheduled to deliver lessons on growing a company and building a successful brand at the Texas Association of Builders' trade show. Turns out, Chip had other plans.
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By Michael J. Berens
From Aug. 10: Home remodeling and renovation activity weakened somewhat during the second quarter. Across the board, major indicators reported slight declines, particularly in larger renovation and design projects. Nonetheless, activity overall remains well within positive territory and is expected to continue on a steady pace for the rest of the year, with kitchen and bath projects leading the way. Let's take a look at several industry reports.
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Contractor Connection is the nation’s largest managed repair and remodeling network, comprising 5,000 growth-minded contractors serving large membership associations who partner with us to provide their members access to our network. Our contractors are held accountable not only through our stringent credentialing process but also through ongoing performance management.
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By Emma Fitzpatrick
From Jan. 13: If you need a bit of guidance writing those SMART goals, check out the social media trends for 2016, then tweak your New Year's social media resolutions. Now brace yourself for your most successful year of social media marketing yet. Often, just a few small tweaks can make all the difference between a flop and a triumph. Stack the deck in your favor this year. Implement these five tactics to drastically improve the success of your social media marketing in 2016.
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By Michael J. Berens
From July 27: Remodeling activity is at its highest level since before the housing bubble burst. With mortgage rates and home prices increasing, homeowners are choosing to fix up their current home rather than move up to a more expensive one. At the same time, new home buyers facing limited availability of desirable properties in many markets are following a similar strategy: purchasing a more affordable home that meets their basic needs and then remodeling to transform it into the home they want.
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By Emma Fitzpatrick
From Jan. 20: From Snapchat to Instagram and now Periscope, images reign on social media. Text has become secondary as more readers skim rather than read an entire article. When reading on the Web, and especially on social, people want to the whole story via one image. Your best bet is always to include as many quality images as you can. Some images perform better, increasing the time people spend reading and sharing your content. Find out what types of images work best.
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By Michael J. Berens
From Oct. 12: While still in its infancy, smart technology has made tremendous strides within a short time. Today, smart products are available for nearly every room of the home. The kitchen, in particular, has received a great deal of attention as an area where smart appliances can offer harried consumers new levels of convenience and control. Yet, despite industry claims that adoption of smart appliances is on the rise, consumers on the whole have shown little interest in investing in these products.
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By Emma Fitzpatrick
From Feb. 24: Yes, they got your email. That much we know. The average office worker sends or receives 121 emails a day. Chances are they opened it as well since Americans have a penchant for checking their emails 'round the clock. 42 percent of Americans check their email in the bathroom, 50 percent check email while in bed, and 18 percent check their email while driving. With people checking email all day long, why haven't you gotten a response yet? Let's crack that question wide open.
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