Self-Employed OutFront Weekly
Apr. 8, 2014

Tax filing tips and updates for 2013
NASE
With just two weeks until the American public and millions of small businesses file their 2013 tax returns, the National Association for the Self-Employed released important tax tips, resources and updates to the tax code for filing accurate returns.More

Small-business owners: Learn to discriminate
Small Business Trends
Price discriminate, that is. Many small-business owners fail to appreciate the value of this economic concept. That's a shame because all small-business owners can use price discrimination to boost revenues.More

5 must-know tips for creating the ultimate sales proposal
By Marc Wayshak
So many salespeople are losing sales or selling at a low price, not because they were ineffective in the sales meeting, but because their proposal was weak. By implementing an effective and proven proposal strategy, you can both increase the number of closed sales and the average sale size. Here are five tips to help you create that ultimate sales proposal.More

How we can learn from Philip Seymour Hoffman's last will
Legal Zoom
Often you hear that you should review your will or trust to make sure it keeps up with changes in your life and still meets your needs. If you don't, it's possible that a will you signed some time ago will determine what happens to your property and other important decisions. Also, state law may step in to fill the void. This may or may not be what you would have wanted. The tragic death of Philip Seymour Hoffman, whose will became public as a result of the probate proceeding, brought some of these issues into the public eye.More

Tax filing tips and updates for 2013
NASE
With just two weeks until the American public and millions of small businesses file their 2013 tax returns, the National Association for the Self-Employed released important tax tips, resources and updates to the tax code for filing accurate returns.More

10 apps to assist with your small-business taxes
Small Business Trends
Tax time is almost here. And as with almost anything else in your small business, there are apps designed to get you through it. You can use some apps for filing your tax returns. Others can be used to keep you better organized throughout the year — by doing things like tracking your expenses. Here are 10 small-business tax apps you may find useful as a small business or microbusiness owner, entrepreneur or a solopreneur.More

Time to refinance small-business debt? 5 questions to ask
FOX Business
Many entrepreneurs got the cold shoulder from their banks during the credit crunch and turned to other, high-interest lenders or credit cards instead. Now could be a good time to forget about past snubs and try to get a bank loan to refinance costly debts, say experts. So how do you figure out if it's time for you to refinance now? Here are five key questions to ask yourself.More

New weapon for small businesses: Data mining
Financial Post
The David and Goliath story is an old one, and for small companies staring down large competitors, it’s still relevant. Now, one Toronto-based marketing expert is promoting a weapon for SMBs to level the playing field: data science.More

7 simple ways to use your voice for better presentations
By Joe Cavalcante
Keeping audiences engaged is the key to an effective presentation. One of the easiest and most powerful things you can do is capture them with your voice, and that just requires speaking conversationally. The guiding principles in these techniques are variety and ease of listening. People are lulled by a monotonous voice because it's predictable. Vocal variety keeps people interested and engaged. It also makes it easier and more pleasant to listen to you and your ideas. Here are seven ways to keep your voice novel and hold an audience's attention.More

Want to get published?
MultiBriefs
In an effort to enhance the overall content of the Self-Employed Outfront Weekly, we'd like to include peer-written articles in future editions. As a member of the NASE, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there’s no word or graphical limit and our group of talented editors can help with final edits. If you’re interested in participating, please contact Ronnie Richard to discuss logistics.More

How many of your email campaigns lead to mobile-responsive landing page?
eMarketer
Three-quarters of marketing professionals worldwide use landing pages as part of their marketing efforts, according to November 2013 polling by ExactTarget. And more recent research suggests that these are becoming a key feature of email marketing campaigns. More

6 ways to save money on small-business marketing
Business 2 Community
Running a small business in today's economic climate is especially difficult. Customers are scarce, competition is stout, and if you're not on the cutting edge, it's easy to get lost in the shuffle. However, one thing's for sure: You don't have any chance to be successful without an effective marketing strategy. But this doesn't mean you need to outspend the competition. Actually, there are many ways to save money on the marketing of your small business.More

Understanding SBA loan types
Business News Daily
Considered by many to be the most affordable loan option available to small-business owners, loans guaranteed by the Small Business Association are in high demand. While SBA loans are a great option for small-business owners, they're not available to small businesses that have access to other reasonably termed financing. But for those who don't have access to such financing, the SBA offers four loan programs, each with different terms and different purposes.More