NETT News
Jan. 14, 2014

National Esthetician Certification
Start the new year by becoming NCEA Certified — Only 2 days left to save

NCEA
Those who choose to become NCEA Certified do so for a variety of reasons, including:

Order your Training Manual by Jan. 15 for only $84, shipping included (regularly $109)

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The NCEA Certified designation could mean the difference between getting or missing out on your next promotion or position. Certification better prepares the skin care professional for today's job market. The NCEA certified skin care professional is a leader. The NCEA Certification program provides you with tools to anticipate and respond to changes. With your certification, you will be better equipped to respond to the constantly changing demands and advances within our profession.

For more information visit www.NCEACertified.tv.More

Could bleach facials become the next big craze?
ABC News
"Toxic," "flammable," "corrosive" and "keep out of children's reach" are the warnings listed on a bottle of Clorox. But a recent study by researchers at Stanford University School of Medicine suggested the common household cleaning bleach could have anti-aging benefits, and reports of women having bleach facials are popping up on social media.More

Makeup goes high tech
DNA
"Makeup is not what it used to be. It has becomes style statement. It is akin to owning a limited edition Berkin," says Bianca Louzado, who has sculpted and chiseled the faces of many a bride. HD products — from primers and foundation to blushers, illuminizers and translucent powders — which have micronized particles that can be air-brushed or manually blended into your for skin for a porelessly smooth complexion, are in demand by many a bride and her cameraman.More

Stress-free 2014
The Hollywood Reporter
Here are six of-the-moment treatments to try. From fake mud to magnet facials, Hollywood is falling for out-there ways to unwind in the new year — people "even sleep through extractions," says a facialist.More

Skin-lightening products contained high amounts of mercury
Journal of the American Academy of Dermatology via Healio
Six percent of cosmetic skin-lightening products tested contained well above the FDA-approved limit of mercury, including one that was 45,000 times beyond FDA standards, according to recent study results.More

Creating a lifetime of customer love
By Emma Fitzpatrick
As a business, you need to sell your product. But being a business means far more than just your net profit. You need to be focused not just on getting new faces in the door, but also on bringing them back time and time again. After all, when it comes down to it, the people who buy your product run your business. Follow these tips below to make sure you and your business are fostering a lifetime of love with your customers. If your customers love your product, then you'll be in a prosperous business forever.More

A guide to Google+ for small businesses
By Mayur Kisani
Google+ is a social network where you can post content and information, join communities and add individuals and businesses to circles. With more than 340 million users and adding 25,000 new users every day, Google+ is no longer a "ghost town." The SEO power of Google+ should not be underestimated as it has been touted as the "social layer" of Google and is slowly being integrated with the whole of Google's ecosystem. You might be missing out on reaching your target audience if you choose to ignore this social network. More

The top 5 trends that will shape digital advertising this year
PBS
It's no secret that the ad tech industry has been changing at an increasingly rapid rate over the last few years. As marketers look to the year ahead and consider all the tools in their arsenal, change will be coming faster than ever. Here are five predictions on the biggest changes we'll be seeing in 2014.More

Want to be published?
MultiBriefs
In an effort to enhance the overall content of NETT News, we'd like to include peer-written articles in future editions. As a member of NETT, your knowledge and experience in the industry can be of great help to your fellow members. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit, and our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.More

The dermatology outpatient discharge decision: Understanding a critical but neglected process
J Dermatol via PubMed
Discharge from dermatology outpatients is a critical endpoint of patient care. Despite this, there has been very little research concerning the discharge process and factors influencing the discharge decision.More

What yoga can and can't do for you
HealthDay News via Philly.com
Chances are that you've heard good things about yoga. It can relax you. It can get you fit — just look at the bodies of some celebrities who sing yoga's praises. And, more and more, yoga is purported to be able to cure numerous medical conditions.More

2 optimistic predictions for learning in 2014
MindShift
The beginning of a new year always prompts list-making — resolutions, what went right last year or what can be done better in the next. How will 2013′s trends shape the year ahead?More

9 strategies to spark adult students' intrinsic motivation
Faculty Focus
Are you an instructor who struggles to change the mindset of your students? Do you find that the students' first questions are about grades rather than the content of the course? Do you want your students to obtain good grades but realize that the grade is a result of a student who is engaged in the topic with passion, interest and exuberance? It is this passion to learn that can be described as intrinsic motivation. More

The best platform for student blogging
TeachThought
This may be subjective, but here's a thought: When taking a macro view of how and why students share thinking and information — and considering modern digital media trends in 2014 — the best way for students to blog in and out of the classroom has to be tumblr.More

10 steps to protect your future
NCEA
The first step to getting involved is to join the NCEA and post your Membership Certificate for your clients to see. Annual dues equate to one latte a month — that's only $3.75 to protect your future. Protecting your future as an esthetician is not just about making money. Know what your professional licensing, state regulatory boards and legislators are doing. More