NETT News
Mar. 3, 2015

Heidi Phillips 2014 NCEA Gerson Award
NCEA
The National Coalition of Estheticians, Manufacturers/Distributors & Associations is pleased to announce that two teachers, Deanna Beaver and Heidi Phillips, were honored this year for the Gerson Award for Excellence in Esthetic Education.

Heidi Phillips, co-recipient of the third NCEA Joel Gerson Excellence in Esthetics Education award is the Advanced Esthetic Instructor and owner of the European School of Esthetics. Her mother had always told her since she was a child how important it is to take care of her skin from the inside out. In 1984, Phillips had the privilege to study Kosmetikschule Petra Kutz-Breimer in Nuernberg, Germany. Her passion to help others led to furthering her own education and she became an instructor. Phillip's teacher was her mentor, and she was taught with love and passion. Returning to Alabama in 1991, she opened her own school. Phillips was actively involved in bringing esthetician licensing to the state of Alabama. From 2001 through 2007 she served as the Chairman of the Alabama Association of Licensed Estheticians Advisory Board. Phillips still is in contact with most of her students, and enjoys watching them grow in skin care. She continues to provide mentoring to all of her students and graduates offering sage advice, business and product education and maintains her "open door" policy. "My students graduate with confidence and knowledge. They have all been very successful, and I am extremely proud of them."

Download the 2015 Gerson Award Application.More

Scientists introduce an anti-aging chocolate bar
SHAPE
Forget wrinkle creams, your secret to younger looking skin may be in a candy bar. Yep, you read that right. Scientists at a U.K.-based company with ties to Cambridge University have created Esthechoc, a 70 percent dark chocolate enriched with cocoa polyphenols and a potent algae extract. Just one 7.5 gram piece packs the same antioxidant power as 300 grams of wild Alaskan salmon or 100 grams of traditional dark chocolate.More

Trends in spa design
Hotelier
Factors, such as aesthetics, pricing, treatments and space utilization, are among the key priorities of developers when designing a spa. Here, spa design experts, suppliers and hoteliers, discuss the trends most likely to dominate spa design in 2015 and beyond.More

Aging consumers
Spa Opportunities
The sheer number of baby boomers makes them one of the most influential generations in the world. Born between 1946 and 1964, these 51 to 69 year olds represent some 450 million people worldwide, according to the AgeLab research organization at MIT. They've shaped the world as we know it today and they're growing faster than any other age group as a result of longer life expectancy and declining fertility rates. They're also the main market for spas.More

8 diet and exercise mistakes that age you
MSN
Eating too much sugar certainly isn't wise for your waistline, but overindulging in dessert can also add years to your face. "Good nutrition is a fundamental building block of healthy skin," explains Dr. Leslie Baumann, a dermatologist based in Miami Beach. The natural ingredients in whole foods, such as romaine lettuce and strawberries, help increase cell turnover and boost the production of collagen fibers to help keep skin smooth and firm.More

Can popping a pill make you look younger?
DETAILS
Chances are, your medicine cabinet runneth over. Moisturizers and eye creams are stacked atop toners and serums atop thickening shampoos and hydrating conditioners and ... more eye creams. Imagine replacing them all with a handful of pills and a couple of tinctures. In the world of nutricosmetics, capsules, powders, drinkable solutions and even fruit snacks formulated with antioxidants and vitamins, like biotin and niacin, promise to improve the look of hair and skin faster than topicals by infiltrating the bloodstream. More

3 great ways to create an emotional bond with customers
Entrepreneur
As a consumer, you're probably more likely to buy something when you have an emotional tie to the product or service. So, entrepreneurs would be wise to ensure that their marketing strategy creates emotional bonds with their target market. As Roger Dooley said in his Neuromarketing blog, "Campaigns with purely emotional content performed about twice as well" when compared with those with only rational content (summing up a finding of the Institute of Practitioners in Advertising in Hamish Pringle and Peter Field's Brand Immortality).More

The comfort zone is really the danger zone
By Betty Boyd
A leader doesn't just wake up one day and become one. Leaders must work on and practice their leadership skills. Quite simply, that means leading others. However, over time, leaders can become complacent in how they lead. These types of leaders end up in their own comfort zone, and this is really a danger zone. How do leaders end up in the comfort zone, and how can they be turned around?More

5 ways to maximize your mobile marketing strategy
Entrepreneur
During the holiday season, it became apparent that mobile is now the leader of marketing. Consumers in all sectors opted to use their mobile devices to review products and then make purchases. For instance, according to MarketingLand, Target reported that 60 percent of traffic from November through December came from mobile devices. More

4 ways to make content marketing more successful
By Emma Fitzpatrick
Content marketing has been gaining traction for years. It's one of the best and most effective ways to find, connect and convert potential customers. Plus, leads from content marketing are 13 percent cheaper. What is content marketing? It's exactly what it sounds like. Your brand consistently creates relevant content to attract a defined audience in hopes of converting them into customers. Here are four expert tips to see a jump in your traffic, leads and conversions.More

Interventions to reduce waiting times for elective procedures
The Cochrane Library
Long waiting times for elective health care procedures may cause distress among patients, may have adverse health consequences and may be perceived as inappropriate delivery and planning of health care.More

6 surprising ways coffee makes you prettier
MSN
You know your beloved java boosts your mood, but this antioxidant-packed multitasker can also help improve your hair, skin and more. Check out these pretty perks of your morning brew.More

Ayurveda 101
Les Nouvelles Esthétiques & Spa
There's often a good deal of confusion about what Ayurveda exactly is, where it comes from and what and how Ayurvedic treatments differ from other classical bodywork and therapeutic approaches.More

Differentiated instruction: Top 5 low-prep strategies
By Savanna Flakes
James R. Delisle recently wrote a controversial commentary for Education Week titled, "Differentiation Doesn't Work." But what Delisle may not realize is that differentiation is not a set of prescriptive strategies, rather a purposeful way of planning to account for student differences. Differentiation is a journey, not a one-stop fix or end point. To support teachers who are looking for some low-prep differentiation strategies, I have compiled the top-five strategies that take minimal planning time but can have a big impact in the classroom.More

NCEA'S LED Position
NCEA
Did you know? ... It is the position of the NCEA that:

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