|Mar. 18, 2014|
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NCEA Certified is the professional status awarded to a skin care professional that has met the competency standards as set-forth by NCEA's 1200 Hour Esthetician Job Task Analysis. It represents the highest skin care credential available in the United States and adherence to the code of ethics of the profession.
Those who choose to become NCEA Certified do so for a variety of reasons, including:
Spa grows from medical practice
Rocky Mount Telegram
The husband-and-wife team of Drs. Jennifer Yap and Alvin Antony did not start out with plans to open a full-service spa when they opened Carolina Sports and Spine clinic several years ago. Little did they know then that the spa would evolve from the medical practice. Today in the same office, they operate True Radiance Medispa, which promotes a full range of services and the fact that medical doctors operate it.More
The problem of green washing in the spa industry
By Beatrice (Vallant) Hochegger
This article aims to reveal a downside and challenge that goes hand-in-hand with being "green" — and not only the spa industry, but every industry. We are talking about the phenomenon of green washing. What is green washing all about? Green washing happens when a company or other group promotes environmental green-based images or initiatives but actually operates in a way that is harmful to the environment or in an opposite attitude to the aim of the announced initiatives. But how does green washing affect the spa industry?More
How the rules of customer satisfaction have changed
In this new world of e-commerce, social media, apps, far-flung call centers and virtual organizations, customer satisfaction still remains the same. Good old customer satisfaction still translates into rave reviews, repeat business, top of mind and actual growth. We still want to listen and act on what we are told. What has changed though, are the rules to achieving genuine customer satisfaction.More
How do pricing strategies affect profitability?
By Danielle Wegert
Consumers desire value in purchases. They want the price they pay for a product to be equal to or less than what they feel they get out of that product. Businesses desire profit from the services or products offered. How can your business achieve profitability while also maintaining a satisfied customer base? Pricing strategies. When was the last time you reviewed your pricing strategies? Have you looked at the data to determine the success of each strategy? Many companies have pricing strategies already implemented; however, they may not be the most effective.More
3 reasons your marketing didn't go viral
Viral marketing: What more could you ask for? You've seen it happen with big companies and small, when an ad or a video or a post suddenly shows up everywhere. It's practical ubiquity, baby, and it can make your cash register go ka-ching. But despite the hype, chances are overwhelmingly good that most of your material, even if it picks up a lot of interest, doesn't hit the big time. But why? You're good to your parents, work hard and floss after meals. The problem you face is that, in raw numbers, only a very small percentage of marketing goes viral.More
Is your marketing capturing your customers' dreams?
Business 2 Community
To please the new breed of customer, you must trigger their emotional impulses, which override their rational thinking. Companies must sell products and services that appeal to the dreams of their customers. You cannot rely on market analysis, consumer studies or product clinics alone. You need to be able to capture your customers' imagination. More
Interobserver reliability of store-and-forward teledermatology in clinical practice setting
Actas Dermosifiliogr via PubMed
Although many studies have evaluated the diagnostic reliability of store-and-forward teledermatology, the reliability of the technique for the diagnosis of general skin conditions in a clinical practice setting has never been demonstrated.More
Digital gives boost to beauty sales
E-commerce has emerged as a strong driving force in the beauty sector according to L2ThinkTank.com. The New York-based agency highlights that while growth in the beauty sector was predicted to stand at 6 percent in 2013, e-commerce was forecast to witness an impressive 29.1 percent rise during the period.More
Medical spa vs. day spa; Do you know the difference?
We've come to realize that optimal health is a balance of body, mind and spirit. Imbalances whether due to stress, poor diet or medical conditions can throw an entire system out of kilter. Spas can be a great place to regain some balance by decreasing stress, relieving aching muscles, making lifestyle changes and boosting self-esteem with aesthetic pleasures and benefits.More
Energize your classroom with humor
Numerous studies on humor in the classroom acknowledge the important role it plays in the learning process. Humor has been reported to increase motivation, enhance the retention of new information, advance problem-solving skills, encourage creativity and critical thinking, facilitate a positive learning environment and decrease exam anxiety. Given its importance, here are several ways to energize your classroom with humor.More
CE Articles from PCIJournal.com
MELANOMA: COA#PCIA1013 Exp. 11/1/2017 This educational activity has been approved for 1.0 CEs. Download article and test.
After reading this article and taking this test, the skin care professional will be able to:
Become an NCEA State Representative
State Representatives are crucial to the mission of NCEA. Representatives must be willing to adhere to all of the following responsibilities, both financial and personal. A representative must commit to a two-year term and may serve for two consecutive terms. Although this is a demanding position, the contribution to the field of esthetics is invaluable.More