Dec. 4, 2012

Estheticians as second career growing
The Atlanta Journal-Constitution
For years, Maria Jaramillo worked as an international tax consultant, but at the end of the day she knew in her heart of hearts, her clients weren't always completely happy with the results. "As a tax consultant, I was cleaning up clients' pasts," she said. And so at a networking gathering early this year when talk turned to the joys of skin care specialists, Jaramillo perked up. She knew how good it felt to be on the receiving end of an esthetician. Maybe she was missing something.More

Top 10 trends for 2013
Skin Inc.
Although each year in the new economy is full of its share of twists and turns, 2012 may go down in history as a turning-point year in the skin care industry. As the skin care industry looks toward the promising future in 2013, so does Skin Inc. magazine. To help you gear up for what the future holds for the professional skin care industry, the following are the top 10 skin care industry trends for 2013 and beyond.More

Teens dying from sunbed tanning curb $5 billion industry
Bloomberg Businessweek
Teenage girls trading the risk of deadly melanoma for a year-round tan have helped spur a global backlash against the sunbed industry. Health officials from Brazil to Sydney are banning tanning salons amid evidence that they cause malignant lesions. Use of tanning beds causes all three types of skin cancer, especially for people younger than 25 years, a study published in October from the University of California, San Francisco said.More

Spas and the progression of women
Ethnic Skin Aficionado
Women on the average receive more spa treatments than men and may be more in tune to service disparities which occur in the treatment room than many CEOs and decision makers of four- and five-star hotels. These past several months have been eye opening for Linda Harding-Bond during her quest to interest the CEOs of high-end hotels in ethnic skin training. The responses or lack thereof have been illuminating but not shocking.More

Wallowing in relaxation: Therapeutic mud treatments
Experience Life
For millennia, people have been using mud, clay and peat for healing purposes. Traditionally, this has meant submerging in natural mud pools, typically found in regions with geothermal hot springs, like Ojo Caliente or the famed spas of Calistoga, Calif., where soaking in tubs of volcanic ash and peat has been popular for decades. Many European doctors take mud so seriously they send patients to physician-monitored health spas.More

6 lessons learned by an 8-year massage therapist
The Young Thumbs (blog)
It was eight years ago that Allissa Haines started seeing clients as an intern at a little chiropractic office. In less than two weeks, she had her massage table up in a small extra room and was seeing clients for 30- and 60-minute massages. She's learned some stuff along the way. Not particularly earth-shattering revelations, but some useful stuff that's made her a better practitioner and a better person.More

Groupon and daily deal sites faltering
Small Business Trends
In the beginning, Groupon and other daily deal sites were seen as a way to bring in more business. But more importantly, they were seen as a kind of marketing. Even if they don't use the savings, the offer builds visibility and brand recognition for your local business in the community. The trouble, some critics say, is that Groupon and sites of its ilk end up costing you in ways you might not expect, and that ultimately there are better ways to promote what you do.More

5 biggest money mistakes of rookie entrepreneurs
Cashflow is the lifeblood of small business. If you run out of cash before you can create a following and steady income, it's game over. Too many promising businesses end up forgotten on the sidelines, with its founder financially and emotionally devastated. Debt solutions attorney Emily Chase Smith offers these insights into the five biggest money mistakes that keep start-ups from hitting it out of the ballpark. Put your business in the winner's column by avoiding them.More

Let's face it: Most social media marketing is a waste of time
The social media marketing backlash has begun. Blame the unlikely team of The Onion and IBM. The former dropped a pitch-perfect takedown of social media "experts" right before Thanksgiving. Then Big Blue released data that showed Facebook had almost zero effect on Black Friday sales, and Twitter actually had zero. The one-two punch confirmed a deep suspicion that a lot of the buzzword-laden blather around social media marketing the past few years was itself a form of marketing for self-conferred experts looking to make a buck off scared blue-chip companies.More

Small biz marketing in 2013
Fox Small Business Center
It's approaching that time of year where we make outlandish resolutions and promise to improve our personal behavior. If you happen to be a small business owner, it should also be the time to take inventory of your marketing strategies. As the New Year draws closer, consider the following points as you seek to position your business for more success in 2013.More

Turning life experiences into college credits
Community College Times
Linda Lukey had earned a variety of credits from various higher education institutions, held several jobs and participated in volunteer programs, but she had not yet earned a degree. When she enrolled at Ottawa University and ultimately earned her bachelor's degree, the colleges awarded her 24 of the 48 credits she needed to graduate through a portfolio building and assessment process that showed and validated her skills and knowledge from those previous experiences.More

4 smart ways to use cellphones in class
A good rule of thumb for any classroom use of cellphones: The lesson/activity must be engaging as well as productive. You don't want technology for the sake of technology. If the students don't enjoy what they're doing, they will be more tempted to use their phones inappropriately. Here are some ideas.More

Massage for mechanical neck disorders
Cochran Back Group via The Cochrane Library
Neck pain is common and can limit a person's ability to participate in normal daily activities. Massage is a widely used treatment for neck pain. In this review, it was defined as touching or manipulating the soft tissues surrounding the neck with the hand, foot, arm or elbow. There are a number of different types of massage. This review included studies that looked at Traditional Chinese massage, ischaemic compression, self-administered ischaemic pressure using a J-knob cane, conventional Western massage and occipital release, among other techniques. It did not include studies that examined techniques such as reiki or polarity.

We included 15 trials in this review that assessed whether massage could help reduce neck pain and improve function. Results showed that massage is safe, and any side effects were temporary and benign. However, massage did not show a significant advantage over other comparison groups. Massage was compared with no treatment, hot packs, active range-of-movement exercises, acupuncture, exercises, sham laser, manual traction, mobilization, and education.

There were a number of challenges with this review. Overall, the quality of the studies was poor and the number of participants in most trials was small. Most studies lacked a clear definition, description, or rationale for the massage technique used. Details on the credentials or experience of the person giving the massage were often missing. There was such a range of massage techniques and comparison treatments in the studies that we could not combine the results to get an overall picture of the effectiveness of massage. Therefore, no firm conclusions could be drawn and the effectiveness of massage for improving neck pain and function remains unclear. More

Cosmeceutical connoisseur 101: Educating the students on cosmeceuticals
Presented by Mary Mills Kennedy
The field of esthetics is changing rapidly and constant updates are required. Schools offering training beyond the basic scope of practice are presented with teaching advanced modalities like exfoliation, microdermabrasion, facial toning, medispa technology, laser or IPL light therapy, alternative therapies and the list goes on. One of the most intimidating parts of being the instructor is presenting new material, be it expanded science, technology or diversity of philosophy. This class will attempt to help you prepare for this challenge with confidence.

At the conclusion of the presentation the teacher will be able to:

  • Identify key questions to ask vendors regarding cosmeceutical products and their ingredients
  • Examine labeling requirements for cosmeceutical products the FDA, CTFA and CIR
  • Assess current ingredient technologies on the market today
  • Create a “toolbox” for the student to us in the professional field

    To begin the webinar, click here.

    Download the registration form right here.

    View other COA-approved CE webinars. More

    Medical spa definition
    A medical spa is a facility that, during all hours of business, shall operate under the on-site supervision of a licensed health care professional operating within their scope of practice, with a staff that operates within their scope of practice as defined by their individual licensing board if licensure is required. The facility may offer traditional, complimentary and alternative health practices and treatments in a spa-like setting.

    Disclaimer: The NCEA recommends that estheticians abide by federal, state and local regulations.

    Download complimentary powerpoint entitled, "Advocating for your Profession." More