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  Mobile version   RSS   Subscribe   Unsubscribe   Archive   Media Kit Dec. 11, 2012

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 What's the Latest?

3 tips for estheticians to achieve financial freedom
Skin Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
How do you manage your professional skin care income? Do decisions about when to pay yourself, reinvest in your business and contribute to your savings account make you sweat and grab for a carton of Ben & Jerry's? The reality is you should be doing all three, even if you are just starting out. Following are three tips on how to remove the financial fear from your skin care business. More

Bee venom facials create a buzz
The Times of Northwest Indiana    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The latest buzz in the beauty world is a literal one: bee venom facials. Also known as apitherapy, bee venom is said by purveyors and devotees to have anti-aging properties. Hailed as "the natural botox," bee venom has been used by such famous faces as Michelle Pfeiffer and Victoria Beckham. But it really gained popularity after it was revealed that Kate Middleton, now known as the Duchess of Cambridge, had a bee venom mask before her 2011 wedding to Prince William. More

Winter weather takes its toll on skin and hair
Tri-County Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Just because you aren't showing as much skin in the fall and winter doesn't mean you should stop taking care of it. This season's colder temperatures and lower humidity result in drier air, which takes its toll on your hair and skin. Dry skin becomes itchy and irritated, and dry hair tends to be flyaway and prone to static. The best way to learn how to treat your skin all year long is by getting a free consultation by an esthetician. More

Don't be a meanie: Being a trans-friendly massage practice
LMT or Bust (blog)    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Trans folks are people who don't conform to society's expectations of gender based on the genitalia they were born with. You may have heard "transgender" and "transsexual," and trans (the T in LGBT) includes these, but is not limited to them. And the odds are that you have met a trans person before. But have you invited them into your massage business? More

 Quotable Quote

We fall forward to succeed.

— Mary Kay Ash

 Teaching Tips

For the future student, higher education will be redefined
KQED-FM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Not too far in the future, students may be faced with an entirely different set of choices than they do today. No longer might college or career straight after high school graduation be the two only and divergent paths in front of them. No longer may a four-to-six year commitment to a highly esteemed institution be the fastest way to a fruitful career or a rich network. More

31 of the most influential books about education ever printed
TeachThought    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With the holidays soon upon us, TeachThought figured it appropriate to provide a list of what are arguably the most historically influential books in education, as we ponder gifts for colleagues, friends and loved ones who are educators. This list came from a crowd-source appeal via Twitter and an email to colleagues and friends. Each book on the list received at least 5 votes from the 50 or so folks who responded. More

SAVE $75.00 by sending in your Candidate Application by Dec. 31

The path to becoming NCEA Certified begins with knowing if you meet the candidate requirements. Complete the application with supporting documents, and submit for verification. Prepare for and take the Certification Exam. This entire program can be completed in as little as 6-8 weeks.

STEP 1: $109
Purchase of the Training Manual is a mandatory first step. You must complete the six (6) Knowledge Reviews from the manual and attach to the Affidavit of Knowledge Review Completion.

STEP 2: $175 — $100 through Dec. 31
The Candidate Application and other supporting documents are then submitted for Records Verification. Once your records are verified you are then provided with the Authorization-to-Test email.

STEP 3: $375
With your ATT, contact the Testing Call Center within 15 days of receipt and schedule to take your exam within 90 days!


Order Training Manual
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Review Step 1: Completing the Application

 Business Briefs

Companies today are increasingly tying people's real-life identities to their online browsing habits
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Georgia resident Andy Morar recently sent a note to a showroom near Atlanta, using a form on the dealer's website to provide his name and contact information. His note went to the dealership — but it also went, without his knowledge, to a company that tracks car shoppers online. In a flash, an analysis of the auto websites Morar had anonymously visited could be paired with his real name and studied by his local car dealer. The widening ability to associate people's real-life identities with their browsing habits marks a privacy milestone, further blurring the already unclear border between our public and private lives. More

Create a disaster plan for your business
Entrepreneur    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Hurricane Sandy left thousands of unprepared business owners in the Northeast without power, phone service, the Internet and access to bank accounts and other necessities. It was a stark reminder of how everything can change overnight. Careful planning can help you minimize losses and emerge relatively unscathed from a disaster. Here are seven steps that can help you develop an emergency plan and ensure that your business is as prepared as possible for the next calamity. More

 Marketing 101

How to profitably pamper your customers
Small Business Trends    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Regardless of the industry you're in, it is critical to know which of your customers are profitable and which ones strain your resources. If the most extreme cases, it could even make sense to fire particularly troublesome customers. However, it is just as important to go the extra mile for your most valuable customers and reward them for their loyalty and continued business. More

Building the best message for your brand
GCI Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Effective messaging: You know it when you see it. It hits home. It resonates. And the proof is in the sales numbers. But before a claim can be launched into the real world, it falls on the beauty brand owner and marketer to anticipate what will resonate most with consumers. More

 COA-Approved Continuing Education

Retail — A toll for increasing school profitability
Presented by Teddy Lester    Share    Share on FacebookTwitterShare on LinkedinE-mail article
This class will identify skills to provide the knowledge students need to be successful in selling retail. We will review vital sales techniques, and examine the importance of retail sales in the esthetic setting. Basic principles of retailing and merchandising — a must for every student and school to be successful.

At the conclusion of the presentation the teacher will be able to:

  • Define the principles of retailing and merchandising
  • Describe ways to motivate students to learn to sell
  • Recognize the importance of teaching retail selling to the student
  • Define prescriptive selling and how to use the technique

    To begin the webinar, click here.

    Download the registration form right here.

    View other COA-approved CE webinars.

  •  Spa Clinicals

    Monochord sounds and progressive muscle relaxation reduce anxiety and improve relaxation during chemotherapy
    Institute for Medical Psychology via PubMed    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Background: Chemotherapy is the most distressing form of cancer treatment in oncology, but listening to music can be an adjuvant during chemotherapy. Monochord sounds are used in music therapy for the alleviation of pain, enhanced body perception and relaxation. This study investigated the relaxation effect of MC sounds for patients during chemotherapy compared with progressive muscle relaxation, an established relaxation technique.

    Methodology/Principal Findings: Two randomized groups of patients were observed during chemotherapy. One group listened to recorded MC sounds (n=20) and the other group listened to recorded PMR (n=20). Each session was investigated pre- and post- using Spielberger's State Anxiety Inventory and a questionnaire about the patient's physical and psychological states. Further, for the first and the last session, multivariate electroencephalogram signals were recorded. Patients in both MC and PMR groups showed significant improvement in their physical and psychological states and in state anxiety. The EEG data showed that the MC and the PMR groups were associated with an increase of posterior theta (3.5-7.5Hz) and a decrease of midfrontal beta-2 band (20-29.5Hz) activity during the end phase of relaxation treatment. Further, the MC group was associated with decreased alpha band (8-12Hz) activity in comparison with PMR group.

    Conclusions: This study shows that both listening to recorded MC sounds and practicing PMR have a useful and comparable effect on gynecologic oncological patients during chemotherapy, with partially overlapping but also notably divergent neural correlates. Future research should establish the systematic use of MC in oncological contexts.

     Political Advocacy Position

    Esthetician apprenticeship definition
    NCEA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    NCEA considers esthetician apprenticeship to be theoretical and practical training provided by a supervising licensed esthetician, other than in or part of the curriculum of a state-approved licensed school.

    Disclaimer: The NCEA recommends that estheticians abide by federal, state and local regulations.

    Download complimentary powerpoint entitled, "Advocating for your Profession."

     Tuesday 'Toon


    NETT News
    Colby Horton, Vice President of Publishing, 469.420.2601
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