National Postal Forum Mailing Industry Update Archive

Bill could expand paid leave for federal workers amid the pandemic

Proposed legislation being considered by a House committee on Feb. 19 could expand paid leave for federal workers who have exhausted their allotment amid the ongoing COVID-19 pandemic. The measure would set up an Emergency Federal Employee...

source: ABC News

US Congress panel to hear Postal Service officials on finances

Top postal officials are scheduled to testify before a U.S. congressional panel on Feb. 24, as lawmakers consider how to repair U.S. Postal Service finances. The hearing “will examine legislative proposals to place the Postal Service...

source: Reuters via Financial Post

USPS offers tips to prevent mail theft

The Visalia Police Department said there has been an increase in the amount of mail theft from community mailboxes in the City of Visalia. The methods include force resulting in vandalism and non-force. In cases of non-force, it is believed that counterfeit keys are being...

source: The Hanford Sentinel via Yahoo News

What is the benefit of using modern direct mail in offline marketing?

In this digital era, there is no point in denying the effectiveness of digital marketing. In fact, in the last decade or so, the importance of digital marketing has evolved so much that most people argue that there is no point in trying...

source: News Anyway

Postal workers brave brutal cold to deliver mail

Snow, ice and freezing temperatures can make it easier to want to skip out on work. No matter the weather, postal workers brave conditions to get letters into your hands. Joel Perrin has been a U.S. Postal Service mail carrier in Rockford, Illinois for over 10 years. “Steps...

source: WTTV

Postal Service sets major operational restructuring

The U.S. Postal Service plans a significant restructuring of its business, the quasi-governmental agency said Feb. 9. The Postal Service provided no details or a specific timetable in its announcement, which was included in its fiscal 2021 first-quarter results that included...

source: Yahoo Finance

Beware the dog!

There are at least two different weeks set outside each year to bring awareness to the problem of dog bites. National Dog Bite Prevention Week, the second full week in April each year, is a project of the National Dog Bite Prevention Week Coalition, and the USPS sponsors...

source: Linn's Stamp News

USPS asks customers to please clear snow and ice from pathways

The freeze is on throughout Indiana. This means snow and icy conditions in our neighborhoods with the likelihood of an increase in weather-related accidents for mail carriers and customers. When walking and driving conditions are icy,...

source: WBIW.com

USPS: 24th chairman of the Board of Governors announced

During Feb. 9's meeting of the U.S. Postal Service Board of Governors, Ron A. Bloom was unanimously elected by his fellow Governors to serve as the 24th chairman of the Board of Governors. The Governors also unanimously elected Roman Martinez IV to serve as vice chairman....

source: Post & Parcel

USPS turns profit during busy season, says transformational changes coming soon

The U.S. Postal Service saw a $318 million profit in the first quarter of fiscal 2021, though it called the rare bit of good news ephemeral and promised a major reform package in the coming days. A historic surge in package...

source: Government Executive

How to leverage direct mail marketing to get better ROI in 2021

Did you know that direct mails have a response rate of 5% compared to less than 1% for email, paid search, online display and social media? The cause of such a heavy response is simple — direct mails are more personalized and tangible....

source: Business 2 Community

Direct mail retargeting goes mainstream

Heidi Tolliver-Walker writes: "One of the topics I cover that often receives the most interest is direct mail retargeting. This is a fast-growing market, and I’m seeing more and more printers offering it. Prices are coming down, too. One printer advertises that it...

source: WhatTheyThink

With America still on lockdown, publishers lean into direct mail

Publishers know Americans are going to be hunkered down at home for another few months of coronavirus-created isolation, so some of them are hoping to drive more revenue by going right through readers’ front doors. Over the past...

source: Digiday

Congress amends the PACT Act to apply to all vaping products, placing huge burden on small manufacturers as 3rd-party common carriers refuse to ship products

As part of the “Consolidated Appropriations Act, 2021,” in the most recent COVID-19 relief bill signed into law on December 27, 2020, Congress amended the Prevent All Cigarette...

source: The National Law Review

Hybrid mail shipping services disappoint e-commerce customers

Shipping volume soared in 2020 as consumers turned to e-commerce more than ever in the wake of the pandemic, often to build out home offices, buy toiletries online for the first time and other new uses. This surge persisted all year with...

source: Forbes

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Marketing with postcards — Part II

Bill could expand paid leave for federal workers amid the pandemic

US Congress panel to hear Postal Service officials on finances

USPS offers tips to prevent mail theft

What is the benefit of using modern direct mail in offline marketing?

Postal workers brave brutal cold to deliver mail

Postal Service sets major operational restructuring

Beware the dog!

USPS asks customers to please clear snow and ice from pathways

USPS: 24th chairman of the Board of Governors announced

USPS turns profit during busy season, says transformational changes coming soon

How to leverage direct mail marketing to get better ROI in 2021

Direct mail retargeting goes mainstream

With America still on lockdown, publishers lean into direct mail

Congress amends the PACT Act to apply to all vaping products, placing huge burden on small manufacturers as 3rd-party common carriers refuse to ship products

Hybrid mail shipping services disappoint e-commerce customers

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