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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit                April 15, 2015

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ASSOCIATION NEWS

First issue of new TradeSecrets was a hit!
PBA
Thank you for all of the feedback sent in last week on our first issue of the new TradeSecrets. As you receive this brief each Wednesday morning, please continue to send us your comments so we can include only the news and information you want to hear about. And if you feel something is missing, tell us! Email Melanie Wise.

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Network with 80+ legislators and staffers next week
PBA
Join us on Tuesday, April 21 at the Federal Taphouse in Harrisburg for the 4th Annual PBA Legislative Reception. This event gives our members and legislators alike a fun, relaxed environment to talk issues, make connections, and meet new officials. Don’t miss this valuable chance to network with influential figures in our industry!
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Not-so-obvious benefits of buying new
PBA
Prospective home buyers have the choice of two types of houses on the market: resale or new. Home buyers planning to buy a brand-new house or condominium often cite energy-efficiency, open layout, a warranty, and being able to select appliance, flooring, paint colors and other design elements as factors driving their choice to buy new. But builders say that buyers can be drawn to a new house for reasons that aren't so obvious. Here are a few more benefits of a brand-new home that you may not see in the sales brochure.
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Why every contractor should require workers' comp insurance
McConkey Insurance & Benefits
Two construction workers died on the job every day in 2013, according to the U.S. Occupational Safety and Health Administration. One out of every 25 construction workers got hurt on the job that year. Workers in this industry need the protection of Workers' Compensation benefits more than most.
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INDUSTRY NEWS


Saylor introduces property tax relief bill
The York Dispatch
A York County representative has introduced a bill in the House that promises to, on average, halve school property taxes by increasing earned income and sales taxes. Rep. Stan Saylor, the bill's author, said the increases in income and sales taxes would generate an additional $4.3 billion annually that would then be distributed dollar-for-dollar to property owners.
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Housing market stronger throughout Pennsylvania
Pittsburgh Business Times
Housing sales climbed 10 percent throughout all of Pennsylvania in March, and home prices are up too, according to a new report. There were more than 3,000 more closings, 28,111 vs. 25,400, in the first quarter of 2015, according to a report released recently by the Pennsylvania Association of Realtors. Median home prices also are up from $155,000 a year ago to $158,000 in the first three months of 2015.
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Real estate trend is for bigger homes on smaller lots
The Philadelphia Inquirer
Despite the lingering downturn and the "tiny house" craze, mostly upscale suburban buyers continue to favor larger new houses on ever-shrinking building lots. The age of the buyer doesn't seem to matter. About 43 percent of 2,000 adults surveyed nationally would prefer homes bigger than what they live in now, the real estate search engine Trulia found.
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3 fears that keep your business from growth
Entrepreneur
Every time we turn on the news, we hear another story of business failure. We understand how the economy is recovering, and it's eating businesses for breakfast. Entrepreneurs look at those stories and shrug it out. We can look around and see more opportunity than any time in history. The Internet alone has given access to 2.5 billion leads that are online every day. That’s not to say we’ll reach all of them, but the opportunity is mind-blogging.
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Missed an issue of TradeSecrets? Click here to visit the TradeSecrets archive page.


Kay Builders plans 218-unit, $30 million senior community
Lehigh Valley Business
Kay Builders of Wescosville has bought the former Indian Creek Golf Course, a 78-acre Lehigh County property it intends to develop into a $30 million senior housing community with 218 residential units. The property will be known as the Fields at Indian Creek, and the project ultimately could have up to a $70 million impact on the region. Construction could begin in the fall.
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US construction spending falls for 2nd straight month
Reuters
U.S. construction spending unexpectedly fell in February and the prior month's outlays were revised to show a steeper decline than previously estimated, which could see economists further mark down their first-quarter growth forecasts.
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Don't let desperation drive your decisions
By Anne Rose
You're short-handed and desperately need to hire another employee, so you hire the first breathing person that mails in a job application. Or maybe your bank account is desperately low and you need a client fast, so you accept the first prospective customer who calls on the phone. We've all been in those situations and know the fear and panic that can set in. But when desperation drives an impetuous decision, it seldom solves your initial problem and usually adds more problems. The wrong person is worse than no person.
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4 steps to creating a killer marketing plan today
Small Business Trends
Marketing is one of the most critical components of your business' success. You may have a fantastic product or service, but if customers are not aware it exists, there's no point in continuing the line of work. In order to make sure your product is exposed to your target customers, you need to develop a robust, killer marketing plan. Once you've spent time identifying the four P's, start adding some elements and details to your strategy. Let's look at the areas you should focus on when developing your marketing plan.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    PBA honors 2014 recipients with Annual Gala Awards (PBA)
Home sprinkler systems could be mandatory (WTAJ-TV)
8 small business tax preparation mistakes to avoid (U.S. Small Business Administration)
PBA honors 2014 recipients with Annual Gala Awards (PBA)
Employers: Avoid getting placed in OSHA's SVEP hall of shame (Safety.BLR.com)

Don't be left behind. Click here to see what else you missed.


 



TradeSecrets
Colby Horton, Vice President of Publishing, 469.420.2601
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Melanie Wise, PBA Director of Communications & Member Services, 717.730.4380,
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