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Today is your last chance to make nominations for the Best of PPAMS
PPAMS
Nominations end today for the Second Annual Best of PPAMS Awards. Any employee of a PPAMS member company can submit nominations. The top nominees will be announced on Monday and suppliers will vote on the distributor awards and in turn the distributors will vote on the supplier awards. The Best of PPAMS Awards recognize the top companies and individuals in our association for 2013. Awards include honors for the best supplier, distributor, sales reps, multi-line reps, website, use of social media, and innovative products. You can make your nominations online by clicking "read more."
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IMPORTANT PPAMS DATES

Date Event Location
Jan. 3, 2014 Deadline for “Best of PPAMS” Award Nominations
Jan. 8, 2014 Entry Deadline for Nashville American Advertising Awards
Jan. 30, 2014 Membership & Awards Dinner Music City Center: Nashville, Tenn.
Jan. 30-31, 2014 PPAMS MidSouth PromoShow Music City Center: Nashville, Tenn.
Aug. 12, 2014 PPAMS Memphis Road Show Great Hall: Germantown, Tenn.
Aug. 13, 2014 PPAMS Nashville Road Show LP Field: Nashville, Tenn.
Aug. 14, 2014 PPAMS Chattanooga Road Show TBD: Chattanooga, Tenn.


Register now for the 2014 PPAMS MidSouth PromoShow
PPAMS
Online registration is open for the upcoming PPAMS MidSouth PromoShow. Distributors can register online for the seminars, party, Power Lunch, Membership & Awards Dinner, and the show.

For information on the show, including a schedule and list of exhibitors click here.

To register online click "read more."


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PPAMS members can enter the American Advertising Awards (ADDYs) at a special price
PPAMS
Once again PPAMS has made arrangements with the American Advertising Federation of Nashville (AAFN) for our members to be able to enter their annual awards program at a special rate. PPAMS members can enter at the AAFN member rate, which offers substantial savings on each entry. “This is an excellent opportunity for our members to show everyone the creative ideas and products we have in our industry,” says Lisa Parker, MAS, president of PPAMS. ADDY winners will be recognized at an event on Feb.15 in Nashville and in a special supplement to the Nashville Business Journal the following week.

The deadline for entries is Wednesday, Jan. 8. Past PPAMS winners have included Dragonfly Screen Graphics, Geiger, Goldner Associates, Sunrise Identity, and TSC Marketing. For more information and to make entries call the PPAMS office at 615-465-8109 or go online to www.aafnashville.com/illuminaddy.


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13 signs it's time to leave a trade show
Trade Show News Network
You invest a lot in the trade shows that you exhibit at. How much? At 36 percent of the average trade show budget, booth space costs are your single largest expense. Plus, your choice of shows affects the rest of your entire trade show budget. So which trade shows are worth your marketing investment?
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After Twitter IPO, what's next for social commerce in 2014?
Business 2 Community
2013 was a big year for social commerce. If Facebook’s IPO in 2012 made social commerce “real” then Twitter’s IPO this year further established the potential of the social commerce market. It also brought some credibility back after Groupon’s challenges as a public company. However, while social media giants like Facebook and Twitter are poking around the edges in social commerce, the rest of the market (and there are a lot of us) is trying to figure out what’s next?
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Sales of small business expected to climb in 2014
PPAI
The time may be ripe for buying and selling small businesses in 2014. In a nationwide survey of business brokers conducted by BizBuySell.com, an online marketplace for buying or selling small businesses, 68 percent of respondents reported an increase in the number of transactions in 2013, and 83 percent felt that there will be even more sales of small businesses in 2014.
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5 keys to mobile ecommerce optimization in 2014
Practical Ecommerce
Web traffic estimates from several trend analysis firms, including comScore, predict that mobile Internet traffic will outpace traffic from desktop or large laptop devices in 2014, further demonstrating just how important mobile site optimization may be for online retailers. Mobile commerce accounts for as much as 23 percent of online sales as of the fourth quarter of 2013, and there is growing evidence that consumers prefer using tablets or other mobile devices to shop, according to reports compiled by conversion rate optimization firm Invesp.
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Why brands should be more concerned with webrooming
Brafton
Showrooming has been a game-changing trend that forced companies to get serious about their content marketing and SEO strategies. With internet-enabled devices, consumers don’t have to trust retailers’ price points. They can compare prices no matter where they are. Marketers worried this development would cut into sales, but the industry hasn’t seen a catastrophic impact. Part of the reason for brick-and-mortar buoyancy may be a separate trend, called webrooming, that nurtures leads online with brand content before prospects are ready to buy in stores.
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13 signs it's time to leave a trade show
Trade Show News Network
You invest a lot in the trade shows that you exhibit at. How much? At 36 percent of the average trade show budget, booth space costs are your single largest expense. Plus, your choice of shows affects the rest of your entire trade show budget. So which trade shows are worth your marketing investment?

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read more
Nominate Now for the Best of PPAMS Awards
PPAMS
Nominations are now open for the Second Annual Best of PPAMS Awards. Any employee of a PPAMS member company can submit nominations between now and December 31, 2013. After that the top nominees will be announced and suppliers will vote on the distributor awards and in turn the distributors will vote on the supplier awards.

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PPAMS Members Celebrated the Season at Holiday Party
PPAMS
PPAMS members gathered this week to celebrate a great year and recognize volunteers and sponsors. Over 70 people gathered at the Sunset Grill in Nashville for good food and networking. Click "Read More" to view photos from the event.

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The less is more approach to social media marketing
Forbes
One way to get back in control of your time in 2014 is to spend less time on social media. That’s not so simple if you use Facebook and other sites for marketing your business. Forbes spoke recently with Michael Fernandez, co-founder and owner of Factory 360, an experiential marketing firm in New York City that has served clients such as SVDEKA Vodka, ESPN, Chase and PayPal, about how to pull this off. Here are some tips.
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Small businesses' outlook for new year: Somewhere between 'eh' and 'blah'
The Washington Post
On Main Street, some business owners seem worried about the coming year, according to a new poll. Then again, nearly a quarter think business is looking up. Nearly one in four small business owners (23 percent) are more optimistic about the future of their firms now than at this time last year, while slightly more (28 percent) say their outlook has dampened. Nearly half say they feel about the same as they did at the end of last year, according to the poll, which was conducted by Gallup and Wells Fargo.
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4 marketing trends for 2014
PPAI
It’s that time of year again. The period after New Year's that I call Predictapalooza. Media stories are flooded with 2014 predictions, whether in sports, economics or fashion. We couldn’t let this season pass without Promotional Consultant Today’s own 2014 predictions. Pass along these marketing predictions to your customers and position yourself as the expert they need to count on for their promotional efforts in the coming year.
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