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2015 PPAMS Hall of Fame inductees announced
Seven individual will be the first class of inductees into the PPAMS Hall of Fame next month. Honorees include Greg Francis (posthumously), Jon and Peggy Hock, Natalie Pyatt Townes, Bobby Rosenblum, Dan Townes, and Eric Wittel. They will be honored as part of the PPAMS Membership and Awards Dinner on Wednesday, Feb. 11, at the Music City Center in Nashville. "These individuals represent the founders of our association; they are the reason we are still going strong 20 years later," said Lisa Parker, MAS, immediate past president and awards talent manager. Tickets for the dinner can be purchased online: https://ppamsawardsdinner2015.eventbrite.com.
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8 Best Multi-Line Reps to be honored by PPB
PPB announces its Best Multi-Line Reps for 2015. Nominations were received from suppliers, peers and clients, and an in-house panel of judges considered the following criteria in selecting this year’s recipients: level of responsiveness, customer service, creativity, follow-up and initiative to help their customers win and keep business.
Customer retention is king: The future of retention marketing
Customer retention has traditionally ranked low as a business priority: as recently as 2012, marketers ranked "driving sales" as their highest concern while "engaging customers" and "building customer loyalty" tied for last place. This is despite clear evidence that existing customers are more valuable than new customers.
As I covered in the first part of this series, Retention Marketing efforts have recently gained more traction. Consumers today have short attention spans and an excess of options, and marketers have had to adjust accordingly.
12 online marketing blogs every small business owner should read
Online marketing is an industry that is constantly changing. The search engines are constantly rolling out updates and data refreshes, pay per click advertising platforms are always revealing new features and social media marketing is always evolving.
Reading the top online marketing blogs is a great way to keep up with industry news, changes, helpful guides and "how-to" posts. With so many blogs out there how does the average small business owner know what ones are worth his or her time?
Measuring the impact of social media on your business
Spending on social media continues to soar, but measuring its impact remains a challenge for most companies. When The CMO Survey asked marketers how they show the impact of social media on their business, only 15 percent cited they have been able to prove the impact quantitatively. This low percentage is not completely surprising given that social media is a recent innovation that companies are quickly trying to understand and direct to the most profitable ends.
The basics of buying a franchise
Buying a franchise offers many advantages that aren't available to entrepreneurs starting a business from scratch. Perhaps the most significant is that you get a proven system of operation and training in how to use it. New franchisees can avoid a lot of the mistakes startup entrepreneurs typically make because the franchisor has already perfected daily routine operations through trial and error.
Why programmatic advertising is here to stay
It might not come as a surprise that more and more marketers are embracing programmatic marketing. Programmatic advertising has been growing for years now, and there's no sign of a slowdown. Indeed, several forecasts from eMarketer, MediaPost and BI Intelligence point to significant growth for the industry in the years ahead. What's far more surprising is just how rapidly programmatic is growing.
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