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|PPAMS inducts new members to Hall of Fame
Three individuals and one company were inducted into the second class of PPAMS Hall of Fame members on Monday night. Before a crowd of a hundred people, this year's inductees were praised for their longevity, support of PPAMS, and contributions to the industry. This year's Hall of Fame class included Greg Johnson, John Lovell, Sanders Manufacturing, and Dan Townes.
|Best of PPAMS Winners announced
The Best of PPAMS Winners from the past year were announced on Monday night at the PPAMS Membership and Awards Dinner at the Music City Center in Nashville. Distributor awards were voted on by supplier and supplier rep members and vice versa.
Congratulations to the 2015 Best of PPAMS Winners:
- Distributor of the Year (6 or more sales reps) – Blink Marketing
- Distributor of the Year (5 or fewer sales reps) – TSC Marketing
- Distributor Account Executive of the Year (6 or more sales reps) – Beth Beasley, US Imprints
- Distributor Account Executive of the Year (5 or fewer sales reps) – Teresa Allen, TSC Marketing
- Best Distributor Website – US Imprints
- Best Use of Social Media by a Distributor – Angela Morris, Geiger
- Supplier of the Year – Gold Bond
- Supplier Rep of the Year – Chuck Holland, Prime Resources
- Multi-Line Rep of the Year – TIE – Jamie Hudson, Barry & Mary Beth Pearson
- Best Supplier Website – Hit Promotional Products
- Best Use of Social Media by a Supplier – Jetline
- Most Innovative Product of 2015 – Selfie Stick from Hit Promotional Products
|PPEF 2016 Scholarship period now open
Promotional Products Education Foundation (PPEF; www.ppef.us), is pleased to announce that the 2016 PPEF scholarship program is now taking applications for the 2016-2017 school year with $150,000 in scholarships available. Since its inception in 1989, PPEF has awarded approximately $1,417,000 in financial assistance.
Funded by Promotional Products Association International (PPAI) and donations from the promotional products industry, the scholarship program enables youth and professionals to continue their education on a collegiate level. The Association and industry patrons have a long-standing commitment of service to the promotional products industry and this fund supports those who demonstrate the same commitment.
"PPEF will award $150,000 to 74 new and 29 renewal scholars in 2016," said, PPEF Chair, Patricia Dugan, MAS. "PPEF is proud to have increased our commitment to families with the greatest financial need by changing the structure to award larger payments to need-based recipients. It is wonderful to hear comments from students mentioning that they are the first ones in their families to go to college—truly life changing!"
The 2016-2017 scholarship application period is now open and the submission deadline is Tuesday, March 15, 2016.
Business 2 Community
In the world of marketing, much of the talk is central to inbound and content creation. These are fantastic strategies to leverage in order to engage with target consumers and establish brand credibility.
However, there are other activities you can pair with these efforts in order to make your overall marketing strategy more effective.
By Emma Fitzpatrick
A hefty price tag of $5 million for a 30-second ad during Super Bowl 50 did not stop businesses from buying their first Super Bowl ads. This year, there were more than 15 businesses who were first-time Super Bowl advertisers, the most newbies since the dot-com bubble in 2000. From the ads to the Super Bowl's marketing, read on to find out the biggest marketing lessons your business can learn from Super Bowl 50.
"Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go." Those words could easily be a customer service rallying cry — the sort of thing you'd find printed out and pinned up in the break room. The fact that you're far more likely to find it on your CMO's screensaver, however, strikes me as no small coincidence, and I suspect that its originator, marketing mega-guru Seth Godin, would agree.
Baby boomer small business owners are getting closer to retirement and many of them are preparing to liquidate and take the next step and enter into their golden years. According to Axial, a leading network that combines business owners with sources of capital, 66 percent of all businesses with employees, nearly 4 million companies, are owned by baby boomers. Unfortunately, too many of these small business owners don't know how to start planning for "life after business."
According to Mike Templeman: Before I get started on this post, a disclaimer: I love email marketing. It's a great tool to engage with and nurture your leads, making it a crucial part of turning leads into customers.
But email marketing, on its own, is not enough. In fact, if you rely solely on your emails as part of your digital marketing efforts, you may be in for a rude awakening. So keep reading to learn about the importance of supplementing your campaigns, and taking a more holistic approach to digital marketing.
Small Business Trends
It's no wonder that promotional gifts for clients are so popular. Promotional gifts are a $2.2 billion industry according to the Promotional Products Association International.
Corporate gifts have the power to please clients and prospects by showing you're thinking of them. Done well, they also make your business more memorable. They help convey what your brand stands for — be it playfulness, creativity, productivity or something else.
According to Gary Vaynerchuk: If you clicked on this article thinking that I'm going to tell you to make a Facebook page, boy are you wrong. Maybe I would have said it in 2007, but guess what? It's 2016 and it's about time everyone started marketing like it.
Unfortunately, it seems like most everyone is still marketing like it's 1999. Some people even market like it's 1979.
The mistake they are making is this: they are not following where the consumer attention is going. And in marketing, we need to be placing importance on attention, not impressions.
Reuters via CNBC
U.S. small business confidence fell in January to its lowest level in nearly two years amid worries about the near-term outlook for business conditions and sales growth, consistent with a recent slowdown in economic growth.
The National Federation of Independent Business said its Small Business Optimism Index fell 1.3 points to 93.9 last month, the weakest reading since February 2014. Still, small businesses remained fairly upbeat about the labor market.
Small Business Trends
Content marketing isn't producing the results it once did.
Brands are producing more content on more channels but are seeing fewer results for their efforts, says a new report from competitive analytics company TrackMaven. Entitled "The Content Marketing Paradox Revisited," the report examines at content marketing across multiple industries.
Using its proprietary software, TrackMaven tracked 50 million pieces of content from nearly 23,000 brands and found that, even though output increased by 35 percent, engagement fell by 17 percent over 2015.
|Feb. 8-9, 2016
||PPAMS MidSouth PromoShow
||Music City Center, Nashville, Tennessee|
|Aug. 16, 2016
||Memphis Road Show
|Aug. 17, 2016
||Nashville Road Show
|Aug. 18, 2016
||Chattanooga Road Show
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063