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PPAI responds to criticism of government spending on promotional products
On Feb. 22, The Oklahoman editorial board published an op-ed on wasteful government spending on promotional products. PPAI responded in a letter to the newspaper, supporting responsible spending and the effective use of promotional products to promote essential government programs.
Read PPAI's letter to The Oklahoman's editorial board here.
PPAI encourages its members to write their representatives and share with them that promotional products deliver the highest rate of reach, recall and response, making it one of the most effective advertising and marketing media for all advertisers, including federal, state and local governments.
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Small business promotional events educate and entertain
Hunterdon County Democrat
Many experts live among us. They represent diverse fields of endeavor--health care and healthy living, food and shelter, entertainment and art, and more.
The foundation for our day-to-day activities is to be found in the small business community. There are thousands of small businesses in our area. Small businesses create most of the jobs and provide the goods and services we depend on.
What is digital marketing for a small business?
Business 2 Community
Digital marketing for a small business is the marketing of a product/service using a number of different channels to reach new and current customers. Posting on Facebook, sending a tweet and sharing a photo on Instagram are just three, simple ways to take advantage of organic traffic.
As a small business, there are other ways you can market your business through multiple digital marketing channels.
4 marketing mistakes start-ups can't afford to make
According to author David Sutton:
TopRight Strategic Marketing was founded in 2006 by a group of former chief marketing officers and marketing strategists from companies including McKinsey and Booz & Co. In the early years, we experienced modest success in the market, but the business was difficult to scale, with our growth limited to leveraging our existing client relationships.
Busting the top 5 online marketing myths
According to author Steve Olenski: I am no Fred Astaire or even Deney Terio or even Adrian Zmed — yes I am showing my age, and then some. But I have been known to bust a move when the mood hits me.
Today however, and thank your lucky stars, I am not here to bust a move but rather a myth — five of them to be precise with the help of John McDougall, whom I recently connected with.
Actually, Facebook isn't failing brands and marketers
On Oct. 28, 2013, Forrester analyst Nate Elliott wrote, "Facebook is failing marketers." The open letter, addressed to Mark Zuckerberg, lamented brands' paltry organic reach across the platform and Facebook's subpar advertising offerings.
That was nearly a year and a half ago.
Since then, Facebook has made marked improvements to its News Feed, which users visit to discover events, happenings and stories that matter to them.
How to find a good marketing analyst
Marketing analytics jobs have been hard to fill for a long time, and the growing demand for analysts from digital-media players looking to staff up departments that can prove return on investment to marketers has only made things worse.
"There is a real dearth of people who have the required skills," said Sunny Garga, CEO of analytics firm (m)Phasize, a unit of Publicis Groupe's Sapient. "We've interviewed candidates who, in the past, we could easily have hired, but have ended up going to Google or Facebook or Twitter," said Garga.
Small-business jobs on the rebound
For small businesses in South Florida, jobs are almost back to where they were before the recession.
The region hasn't recovered all of its jobs, but job growth is surging, said Jim Diffley, chief regional economist for IHS, a global information company.
Diffley points to job growth for February in the Miami metropolitan area, which includes Broward and Palm Beach counties, according to the Paychex/IHS Small Business Index.
Is social media actually helping your company's bottom line?
Harvard Business Review
When it comes to business, we talk too much about social media and expect too little. It's like the old joke about sales people: one person says, "I made some valuable contacts today," and the other responds, "I didn't get any orders, either." Companies measure the market results of their sales investments. But few have measures or even have accountable managers in place for their social media investments, and only 7 percent say their organizations "understand the exact value at stake from digital."
5 weird, wonderful new marketing technologies from Mobile World Congress
According to author Christopher Heine: Mobile World Congress — the tech conference that attracts more than 70,000 attendees to Barcelona, Spain — wraps up soon. And we're sharing five technologies that grabbed our attention, with an eye on what they could mean for the future of marketing.
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